1. 1- Markets are
conversations
• What do they talk about?
• They talk about the market
• Their products, prices, plans and so on
• They talk about who’s who
• Market is like a place where people meet
up and converse.

2. 2 Markets consist of human beings, not
demographic sectors
• Markets have humans who have feelings and
emotions, which on the other hand,
demographic sectors don’t have

3. 3 Conversations among human beings
sound human, They are conducted in a
human voice
• When you copy something that even you
did, it wouldn’t feel right or natural as
compared to when you just do what your
gonna do.