Reaction On Slides 36 42 (Cluetrain Manifesto)

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Reaction On Slides 36 42 (Cluetrain Manifesto)

  1. 1. 36 Companies must ask themselves where their corporate cultures end. • It is crucial to know when their corporate cultures will end.
  2. 2. 37 If their cultures end before the community begins, they will have no market. • Basically, cultures should at least end some time after the community begins.
  3. 3. 36 Human communities are based on discourse—on human speech about human concerns. • Humans are concerned with one another. It is a human trait.
  4. 4. 39 The community of discourse is the market. • Without the market, discourse will die.
  5. 5. 40 Companies that do not belong to a community of discourse will die. • Companies must belong to a community of discourse to survive.
  6. 6. 41 Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce. • Protect your own markets and workforce.
  7. 7. 42 As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines. • Every people in a company talks about everything under the sun.

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