The document discusses reaching Hispanic consumers with medication safety messages. It proposes using a video novela series, fact sheets, and websites to convey key messages about keeping medication records, asking doctors questions, reading labels, and avoiding misuse. Metrics are provided on impressions, clicks, and click-through rates from mobile, online, and Twitter placements of the campaign. The goal is to promote safe medication use among Hispanics.

1. Reaching Hispanic
Consumers with
Medication Safety
Messages
Alison Lemon
Public Health Educator
FDA Office of Women’s Health

2. • Video Novela Series
• Show Pitfalls of
Medication Misuse
• Provide Medication
Safety Tips
• Use drama to convey
key messages

3. Key Messages
• Keep a Record – Make a list of the medicines you
take.
• Ask Questions – Talk to your doctor, nurse, or
pharmacist.
• Read the Label – Know the drug name, dosage,
schedule
• Avoid Problems – Use your medicines as
directed. Do not share your prescriptions.

4. ¡Nunca Más! Toolkit
 How-to-Guide
 Medication Safety Fact
Sheets
 Safe Medication Use
Website
 ¡Nunca Más! Resource
Website

5. Mis Medicinas

6. Mis Medicinas
Prescriptions
OTCs

Name 1 Tablet 3x a Day Arthritis


7. Mobile and Online Outreach

8. YouTube Featured Video

9. DIGITAL REPORT METRICS
Average
Industry
CTR
Click
Placement Impressions Delivered Clicks Recorded
Rate
Mobile 944,207 10,480 1.11 0.4%
Online 2,507,798 3,807 0.15 0.09%
Twitter 2,939,674 n/a n/a n/a
CAMPAIGN TOTAL: 6,391,679 14,2870 0.63 0.05%

10. FDA Office of Women’s Health
www.fda.gov/womens
www.twitter.com/fdawomen