This document describes Responsible Business Television, a globally broadcast television series showcasing the corporate responsibility and sustainability initiatives of global companies. The series covers topics like sustainable agriculture, water, biodiversity, and clean energy. It is broadcast on channels worldwide like Bloomberg TV, YouTube, and social media platforms. The series profiles participating companies through 3-6 minute films about their sustainability projects in 2 countries.

1. RESPONSIBLE BUSINESS IS THE WORLD’S LEADING TELEVISION SERIES SHOWCASING
THE CORPORATE RESPONSIBILITY AND SUSTAINABILITY INITIATIVES OF GLOBAL
COMPANIES AND FEATURING INSPIRING STORIES OF BUSINESSES IMPROVING
PEOPLE’S LIVES AND ENSURING A MORE SUSTAINABLE FUTURE.

2. Topics covered in the series include;
• Sustainable agriculture
• Water
• Biodiversity
• Sustainable urban infrastructure
• Zero-emission transport
• Waste and recycling
• Clean energy access
RESPONSIBLE BUSINESS IS A GLOBALLY BROADCAST
TELEVISION SERIES NOW IN IT’S FIFTH CONSECUTIVE
YEAR ON CABLE, TERRESTRIAL AND ONLINE NETWORKS.
• Green technology
• Education
• Healthcare
• Renewable energy
• NGO partnerships
• UN Millennium Development Goals

3. Broadcast of three (3) minute film aired twice on;
1. Bloomberg TV worldwide - USA, Europe, Middle East
& Africa, Asia Pacific
2. Berita Satu TV Indonesia
3. GreenTV
4. YouTube
5. iTunes
6. Nokia Ovi online content store
7. Responsiblebusiness.com
8. Eco-business.com – Asia Pacific’s leading business
sustainability news portal
9. Responsible Business Forum in Bangkok and
Singapore
10. Additional online TV platforms
11. Twitter, Facebook and other social media platforms
JOIN THE WORLD’S LEADING COMPANIES AND FEATURE YOUR CSR AND
SUSTAINABILITY INITIATIVES ON RESPONSIBLE BUSINESS TELEVISION
PARTICIPATING COMPANIES
What you get:
Production of sponsor’s short film (two versions of six and three minutes) on sustainability/CSR/environment initiatives
with up to three days of filming in two countries. All B-roll filmed will be made available to the sponsor together
with rights to re-edit and broadcast, for both internal and external communications. An announcement of sponsor’s
participation in the TV Series will be made through a joint press release.

4. Bloomberg reach
Bloomberg Television is one of the most watched and
most respected financial and news channels in the world.
Bloomberg TV airs on an extensive network of regional and
local channels with a global distribution of over 320 million
homes. The Bloomberg audience is highly skewed
to premium viewers, containing business leaders, affluent
individuals, and opinion leaders who are shaping the
news and markets on a daily basis. Bloomberg is a leader
in Sustainability content, with a dedicated Sustainability
channel on Bloomberg.com and regular coverage on
Bloomberg TV.
BLOOMBERG TV VIEWERS ARE THE MOST SENIOR BUSINESS
LEADERS, FREQUENT FLYERS, WEALTHY, SOPHISTICATED
INVESTORS, AND LEAD THE MOST AFFLUENT LIFESTYLE OF
ALL THE INTERNATIONAL NEWS CHANNELS
• Bloomberg USA – 70 million + households
• Bloomberg Europe, Middle East & Africa – 186 million +
households
• Bloomberg Asia Pacific – 13 million + households
• Latin America – 9 million + households
• India – 30 million + households
• Australia – 2 million + households
MAIN BROADCASTER
OTHER MEDIA CHANNELS

5. CALL TO DISCUSS
PROCESS AND AGREE
ON TOPIC
FILMING
APPROVE SCRIPT
FINAL EDIT
CLIENT RECEIVES
HIGH-RES. COPIES
REVIEW
& APPROVE EDIT
CONFIRM PARTICIPATION
SET STORY, LOCATION,
DATES & INTERVIEWEES
FINAL SCRIPT SENT
FOR APPROVAL
FIRST EDIT SENT
FOR APPROVAL
CONFIRM OUTLINE
SCRIPT & PRODUCTION
SCHEDULE
CONFIRM BROADCAST
SCHEDULE
RBTV TEAMCLIENT
Timing
A typical timeline from commencement of production
until broadcast is 4-6 weeks. Timing may vary
greatly however depending on client responsiveness,
confirmation of resources and availability of interviewees.
EDITING
BROADCAST
PRODUCTION MILESTONES

6. Producer
Global Initiatives promotes positive social change and sustainable global development
through international events and media projects. Through the sharing of knowledge,
experience and best practices, these initiatives address some of the greatest challenges facing
the world. Highlighting global issues such as the environment, corporate citizenship, and the
development of emerging markets, Global Initiatives encourages partnership, inspiration and
creating a better future.
Corporate Engagement Partner
Eco-Business.com is the leading online platform for Asia Pacific’s sustainable business
community, providing news, expert commentary and a wide range of business matching and
marketing services. With a mission to help Asia Pacific’s businesses along a more responsible,
low-carbon path, we work with leading companies to showcase and promote their corporate
responsibility efforts to this community through various channels including editorial series,
event coverage, and Responsible Business Television.
For more information contact
Daya Veer ❙ Producer ❙ Responsible Business Television
T +65 9784 5872
E daya.vb@globalinitiatives.com
W www.responsiblebusiness.com
For more information contact
Daya Veer ❙ Producer ❙ Responsible Business Television
T +65 9784 5872
E daya.vb@globalinitiatives.com
W www.responsiblebusiness.com