2. Ideas
1 podcast on mental health due to online devices
Target audience
Students younger audience because they will be on tech more
Gender both it doesn't matter
Social grade d
Have a lot of time to spend
Unemployed
It is important to target these groups
3. Primary research
Survey results out of 15
Q1
1-6 = 80%
7-12 = 20%
Q2
18 or older = 46.67%
17-16 =53.33%
Q3
Male 66%
Female 26%
Other 6%
Q4
Yes 26%
No 73%
Q5
Yes 46%
No 53%
Q6
Social 100%
These results show that a quite a few don’t get effected by
technology and more of the students are male
4. client switch off
• Switch Off is a UK organisation that wants to promote a healthy
balance for young people between their use of digital technology and
other activities.
5. Secondary research
Understanding teenagers and technology can seem a
little overwhelming. It sometimes seems like teenagers’
lives revolve around their phones and technology. From
the internet and social media, to phones, apps, games,
television and other types of technology, technology is
increasingly becoming an essential part of our lives.
Many young people – often referred to as ‘digital natives’
– haven’t known it any other way.
Young people use the internet and social media to:
•connect with, comment on and discuss things with
others, through social networking, emailing and online
messaging
•find, create or share interesting photos, videos and
articles
•join or follow interest groups
•play online games
•learn more about topics that interest them
•as a study tool for school.
