The document is a rate card for advertising on Kompas.com, an Indonesian news website, in 2008. It provides the monthly rates in Indonesian Rupiah for various types of ads across different sections of the site. Standard banner ad rates ranged from Rp15 million to Rp175 million depending on the ad size and placement. Blocking sections and special packages that included entitlement benefits like logo placement were also available for Rp45-135 million. Rich media ads carried a 75% surcharge over standard rates.

1. RATE CARD KOMPAS.COM 2008

2. RATE CARD 2008 - STANDARD AD KOMPAS.COM
1 Standard Banner Ad
RATE MONTHLY PER SECTION (In Rp./ Gross) RATE MONTHLY PER CHANNEL (In Rp./ Gross)
AD POSITION AD SIZES (pi) AD UNIT
HOME PAGE NEWS BUSINESS&FINANCE HEALTH SCIENCE FEMALE TRAVEL PROPERTY SPORTS AUTOMOTIVE SOCCER TECHNO ENTERTAINMENT BOLAROPA
1 Top 1 728w x 90h Leaderboard 150,000,000 55,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 15,000,000 175,000,000
2 Top 2 468w x 60h Full Banner 145,000,000 50,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 150,000,000
3 Right 1 300w x 250h Medium Rectangle 140,000,000 49,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 11,000,000 160,000,000
4 Right 2 300w x 100h 3 : 1 Rectangle 100,000,000 38,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 145,000,000
5 Right 3 300w x 100h 3 : 1 Rectangle 90,000,000 35,000,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000 125,000,000
5 Combination R2 & R3 300w x 250h Medium Rectangle 130,000,000 43,000,000 - - - - - - - - - - - -
6 Right 4 120w x 240h Vertical Banner 45,000,000 - - - - - - - - - - - - 110,000,000
7 Right 5 120w x 600h Skyscraper 55,000,000 - - - - - - - - - - - - -
8 Center 1 468w x 60h Full Banner 45,000,000 15,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 -
9 Center 2 468w x 60h Full Banner 35,000,000 13,500,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 -
10 Center 3 468w x 60h Full Banner 25,000,000 11,000,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 -
11 Zone 1 A 300w x 100h Microsite 84,500,000 42,000,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 18,500,000 -
12 Zone 1 B 300w x 100h Microsite 84,500,000 - - - - - - - - - - - - -
13 Zone 1 C 300w x 100h Microsite 84,500,000 - - - - - - - - - - - - -
14 Zone 2 A - C 300w x 100h Microsite 61,500,000 40,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 17,000,000 -
15 Article - Sponosorship - 40,000,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 8,500,000 95,000,000
16 Webtorial - Advetorial - 20,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 -
2 Blocking Section
RATE MONTHLY PER SECTION (In Rp./ Gross)
AD POSITION AD SIZES (pi) AD UNIT
All section (Exc.:Home page & News section)
1 Blocking Section Microsite
45,000,000
300w x 600h Half page Ad
Note :
1 Harga exclude PPN
2 First come fisrt serve
3 Harga berlaku utk standard banner ad, tdk termasuk bentuk rich media ad
4 News section termasuk : International, National, Regional, Megapolitan
5 Ketentuan Zone :
- Harga zone +10jt dari nett utk initial fee
- Utk zone di home page & section news : up date 3kali/minggu ; section lainnya : up date 1kali/minggu
- Iklan zone utk CSR, edukasi, PR, CorComm, Event coverage
- Isi zone bisa berisi Q&A, konsultasi, comments.
isi zone tdk blh rilis, infomersial, advetorial (keputusan penulisan ada di Kompas.com)
6 Blocking section bisa di semua section kecuali di Home page & News
7 Harga Blocking section +5 jt dari nett utk initial fee
8 Blocking section benefit : section dgn id & background colour sponsor serta dapat microsite & Half page ad banner

3. RATE CARD 2008 - STANDARD AD KOMPAS.COM
3 Entitlement Package
RATE MONTHLY PER SECTION (In Rp./ Gross)
PACKAGE AD SIZES (pi) AD UNIT
HOME PAGE NEWS OTHER SECTION
1 Prime Entitlement *) 88w x 31h Micro Bar 85,000,000 25,000,000 -
2 Reguler Entitlement *) 88w x 31h Micro Bar 25,000,000 - -
3 Frame Sponsor colour & Id 75,000,000 40,000,000 -
4 Text Link Max 30 char Text Link 15,000,000 - -
5 Prime Entitlement with frame *) Sponsorship 135,000,000 45,000,000 7,500,000
Entitlement Benefits :
*) Prime Entitlement Package (Home Page):
Penempatan logo sponsor dan title 'powered by sponsor' di :
box berita terkini & terpopuler
box top stories
box up date News sections
Prime Entitlement Package (News):
Penempatan logo sponsor dan title 'powered by sponsor' di :
box berita utama
box berita terkini & terpopuler
box up date berita per sub section / sub rubrik
*) Reguler Entitlement Package (Home Page):
- Penempatan logo sponsor dan title 'powered by sponsor' di setiap box up date berita per section/rubrik di home page Kompas.com
- Sections / rubrik yang dimaksud : Business&Finance, Health, Female, Science, Travel, Property, Sports, Automotive
*) Prime Entitlement with frame Package (Home Page):
- Penempatan frame dengan id/warna sponsor pada kolom foto berita utama di home page Kompas.com
- Penempatan logo sponsor dan title 'powered by sponsor' di :
box berita terkini & terpopuler
box top stories
box up date News sections
Prime Entitlement with frame Package (News & other section):
- Penempatan frame dengan id/warna sponsor pada kolom foto berita utama section tersebut
- Penempatan logo sponsor dan title 'powered by sponsor' di :
box berita utama
box berita terkini & terpopuler
box up date berita per sub section / sub rubrik
Note :
1 Harga exclude PPN
2 First come fisrt serve
4 News section termasuk : International, National, Regional, Megapolitan

4. RATE CARD 2008- RICH MEDIA KOMPAS.COM
FORMAT BANNER AD LOCATION MATERI AD RATE (SURCHARGE) NOTE
OUT OF BANNER
Home Page Flash-Rich Media + 75% Materi tidak bisa berbentuk Video banner, hanya bisa flash
Full Page Over Lay
Section / Channel Flash-Rich Media + 50% Materi tidak bisa berbentuk Video banner, hanya bisa flash
Flash-Rich Media + 50% size : 500 x 500 pi atau 550 x 480 pi
Home Page
Video Banner + 55% size : 500 x 500 pi atau 550 x 480 pi
Floating Ad
Flash-Rich Media + 35% size : 500 x 500 pi atau 550 x 480 pi
Section / Channel
Video Banner + 40% size : 500 x 500 pi atau 550 x 480 pi
IN BANNER
Flash-Rich Media + 35%
Home Page
Video Banner + 40%
IN BANNER
Flash-Rich Media + 25%
Section / Channel
Video Banner + 30%
SYNCHRONIZATION
Flash-Rich Media + 50%
Home Page
Video Banner + 55%
SYNCHRONIZATION
Flash-Rich Media + 35%
Section / Channel
Video Banner + 40%
NOTE :
- Surcharge utk Rich Media & Video Banner adalah dari tarif Gross
- Placement Rich Media & video banner buying media harus melalui Ad Max utk : creative, media plan, report & fee.
Surcharge yang dikenakan Kompas.com hanya utk placement.
- Untuk pemasangan TVC di landing page akan dikenakan surcharge 10% (no report TVC)
- Untuk format OUT OF BANNER yang muncul hanya iklan creative nya saja, tanpa banner (surcharge dikalikan tarif Top 1)
- Jika format OUT OF BANNER memakai banner, tarif surcharge ditambahkan dengan tarif posisi banner yg diinginkan
- Untuk format Synchronization (penggabungan banner) hanya utk posisi Top2 dan Right1.
Surcharge dikenakan dari tarif Top2
- Posisi Ad di Top 2 sudah otomatis merupakan BANNER EXPANDABLE (in banner format) dengan ukuran 468x180 pi
- Untuk KompasTV & Sleleb TV :
Ad format rich media hanya berbentuk video banner/video ads dengan tipe polite banner with video (tanpa expendable)
- Rich Media / Video Banner harus ada close button nya
- Video Banner max : 4,4 MB
- Rich Media max : 2,2 MB
- Format Video Banner : flv

5. RATE CARD 2008 - KOMPAS.TV & SELEB.TV
TV SPONSORSHIP Rate Card Monthly - In Rp./Gross
NO ITEMS BENEFIT DURATION MATERI SELEB TV KOMPAS TV REMARKS
1 TV Sponsorship
Benefit TV Sponsorship include: 90,000,000 75,000,000
Bumper In+Out 5quot;+5quot; TVC 5quot; materi dr client / Kompas.com
Running Text 1 spot @ 10quot; text +logo materi dr client / Kompas.com
Super Impose 1 spot @ 10quot; sponsor logo materi dr client / Kompas.com
Template Graphics 1 spot @ 5quot; sponsor logo materi dr Kompas.com
2 Other TV AD (not included at TV Sponsorship package)
Frame (outside video) 1 month identity sponsor 75,000,000 60,000,000 materi dr Kompas.com
BANNER AD Rate Card Monthly - In Rp./Gross
NO AD POSITIONS AD SIZES AD UNIT SELEB TV KOMPAS TV REMARKS
HOMEPAGE + ALL SECTION
1 Top 1 728w x 90h Leaderboard 55,000,000 44,000,000 Materi Flash (with Landing Page)
2 Top 2 468w x 60h Full Banner 50,000,000 40,000,000 Materi Flash (with Landing Page)
3 Right 1
- Flash 300w x 250h Medium Rectangle 50,000,000 40,000,000 Materi Flash (with Landing Page)
- Video Blocking Page
300w x 165h Frame : 300w x 250h Medium Rectangle 100,000,000 80,000,000 Play on homepage + Logo on frame
Video max.3' + Landing Page with sponsor identity
get extra video 3' - max 10 videos
(Posisi diutamakan utk Video Blocking Page) jika materi dari Kompas.Com + production cost
4 Right 2
- Flash 300w x 250h Medium Rectangle 49,000,000 39,200,000 Materi Flash (with Landing Page)
- Video Blocking Page
300w x 165h frame : 300w x 250h Medium Rectangle 98,000,000 78,400,000 Play on homepage + Logo on frame
Video max.3' + Landing Page with sponsor identity
get extra video 3' - max 10 videos
(Posisi diutamakan utk Video Blocking Page) jika materi dari Kompas.Com + production cost
5 Center 1
- Flash 300w x 100h Half Banner 35,000,000 28,000,000 Materi Flash (with Landing Page)
6 Center 2
- Flash 300w x 100h Half Banner 35,000,000 28,000,000 Materi Flash (with Landing Page)
7 Center 3
- Flash 300w x 100h Half Banner - Center 30,000,000 24,000,000 Materi Flash (with Landing Page)
8 Center 4
- Flash 300w x 100h Half Banner - Center 30,000,000 24,000,000 Materi Flash (with Landing Page)
RATE CARD BANNER AD NOTE :
- Harga yg tercantum sudah termasuk benefit yg sama di semua halaman section & sub section
kecuali di video page & tdk berlaku di special program
- Harga yg tercantum merupakan harga gross / bulan
- Harga exclude PPN
- Jika ada tambahan materi TVC / video di landing page banner ad maka surcharge 50%
krn terkait dengan bandwith & no TVC report
- Ad format rich media yg berlaku hanya video banner berbentuk polite banner (tanpa expandable)
- Jika materi video berupa filler produksi by Kompas.com maka + biaya produksi / versi
- Harga utk video blocking page blm termasuk production cost / versi
- Materi utk video format : flv
- Video banner max 4,4 MB ; Rich Media max 2,2 MB

6. RATE CARD 2008 - EMAIL MARKETING
RATE / EMAIL (In Rp./ Gross)
EMAIL MARKETING PRODUCT
OUR DATABASE *) YOUR DATABASE
Dedicated costumized newsletter
- Targeted opt-in
3,000 1,500
- Instant brand/product awareness/exposure
- Track open rate and click-through
*) Minimum buy of 10,000 emails (Harga exclude PPN)
Services :
1 Template creations
2 Report & Statistics