Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2008 Hwacheon Master Action Plan

561 views

Published on

Published in: Automotive
  • Be the first to comment

  • Be the first to like this

2008 Hwacheon Master Action Plan

  1. 1. Hwacheon Business MAP (Master Action Plan)Mark LeeserNational Sales Manager
  2. 2. Situation Summary: • Machine tool industry remains steady. Some potential for down turn. • Partnership with Methods has cause small leap backwards in sales, but has strong potential to leap forward with good communication and support. • Hwacheon’s viability in industry remains tenuous. • Perceived as low cost supplier, but need value image. • Most Korean builders are perceived as low cost supplier and thus Hwacheon is perceived this way. • Some dealers are only selling on price • We have perception we cannot support machine well. • Dealers/distributors only like to sell lathes. M/C sales is almost 0. • Many dealers require better pricing list and detail information on quotations. • Hwacheon machine quality is high and provides good perception to allow value image to prevail. We must sell company philosophy of building control and quality of machine. This is best selling point. Opportunities: 1. The Hwacheon name remains widely known and recognized world wide. 2. Core dealer network provides good coverage of essential markets. 3. Hwacheon builds good quality lathe and M/C 4. Internal staff perceived as helpful and knowledgeable. 5. With good advertising, and marketing preparation we can gain market share Problems: 1. Price list is long and contains many errors. 2. M/C dealers perceive our VMC to be high price (perception) 3. Parts support is low and can hurt perception of quality. 4. Dealers require more in person visits of National Sales Manager. 5. More dealers need training on Hwacheon line. 6. Inventory is high and needs to be reduced for cash flow. 7. Advertising is having low or now impact. 8. No consistent tracking of leads, advertising, or forecast. Competitive factors: 1. Competition is widespread 2. Competition is aggressive 3. Competition is spending significant dollars on pure advertising. Objectives: 1. Reinforce Hwacheons dedication to making a high quality machine tool at a fair price. 2. Aggressively position Hwacheon as industry leader in advanced M/C technology 3. Revitalize dialog with distributors and end user and prospects. (Responsiveness and productive partnership.) 4. Support and enhance sales and marketing efforts.
  3. 3. I. Industry environment/Machine Tool Situation From my research from AMT, Gardner research and the US department of commerce, I believe machine tool consumption will remain at the same level as 2007. Many companies have been profitable in 2007 and this will be a major source of purchase fuel for 2008. Much of the spending will relay on existing cash and less borrowing/credit. According to a machine tool purchase cycle, we may be heading for a downturn in machine tool consumption at the beginning of the year. Purchases will increase during the middle of the second quarter. The third quarter will be good, following with an equally good forth quarter. Some industries will help soften this downturn at the beginning of the year. Industries that will continue to grow: Energy- Turbines Off Road/Mining Oil Medical Aerospace Job Shops Agriculture (Automotive not included) Top SIC’s for 2008
  4. 4. Below are estimated metal cutting spending for 2008: Machining centers, horizontal—400 mm pallet or below $309,500,000 Machining centers, horizontal—greater than 400 mm pallet $882,500,000 Machining centers, vertical—20 inch Y and below $257,500,000 Machining centers, vertical—greater than 20 inch Y $379,500,000 Turning, lathes manual $91,000,000 Turning, lathes horizontal—CNC, 10 inch chuck or below $353,000,000 Turning, lathes horizontal—CNC, greater than 10 inch chuck $306,500,000 Turning, CNC (with milling capability), horizontal, 10” chuck or below $263,500,000 Turning, CNC with milling capability), horizontal, above 10” inch chuck $284,000,000 • A trend exists using horizontal centers w/pallets greater that 400mm • Large VMC are a second largest purchase segment industry. • Multi-purpose lathes continue to grow in popularity. • Oil field work may be the leading industry for machine purchasing. There is a large increase in gas prices as well as increase in bio fuels will continue to drive up prices for corn and soybean. • Over seas work, including die/mold is returning to USA. • Job Contracts shops will accept new work as OEM’s look for continued ways to reduce production costs. • Automation on machinery will continue to be an increased value added reason as labor reduction becomes more important to be competitive on a global market.II. Hwacheon Position- Industry Below is a chart which shows a comparison of industry spending verses market share using UCC data. Year 2005* 2006* 2007* Metal Cutting spending 4.094 billion 5.089 billion 5.1 billion Hwacheon Sales 123 132 60 Total Units for Market 10213 11811 8561 % of Total Units 1.20% 1.12% 0.70% This chart shows that spending in 2007 on target to be similar to 2006. The number of UCC data reported shows a possible decrease trend in Hwacheon market share
  5. 5. III. Hwacheon Position- Dealers Here are 2007 actual sales vs. forecast Sales Goal Sales Goal Action 2 3 M.T.S.(Morris) 2 2 All American 9 15 M.T.R.(P.A.) 1 1 Cardinal 3 3 Meredith 6 24 Clancy 7 11 Paul Cody 11 15 Eagle Coretec 2 12 Machine 1 1 Erickson 2 8 Precision 1 2 Integra 14 15 Sundance 7 17 Knox 2 9 TMS 2 2 L&M 10 18 Welsh 2 6 Mabscott 2 Commai 2 4 Milton Gross 1 1 Here is 2007 forecast vs. actual sales by machine. Sales Forecast Sales Forecast Sales ForecastCutex 160 16 11 HT400 2 9 Sirius 550 2Cutex 160MC 2 2 HT400A 1 3 Sirius 650Cutex 240A 1 1 HT400AL 5 11 Sirius 700Cutex 240AMc 3 HT400L 2 0 Sirius 7040 1Cutex 240ASMC 3 5 HT400MC 1 1 Sirius 7050Cutex 240B 1 ht400almc 2 0 Sirius 850 2Cutex 240BSMC 2 HT550AMC 1 4 Sirius 1050Cutex 240C 1 0 HT700 11 12 Sirius 1250Cutex 240CMC 2 0 HT700MC 2 1 M2 5ax 0Cutex-240B 1 ht700b 2 0 AF5000Cutex-240Bmc 0 HT7026 2Cutex-240Bsmc 2 Mega 100/6 1HI400A 1 Mega T130 2HI400L 1 Sirius-UL 1HT200A 18 32 TTC-8 7 1HT200AMC 3 6 TT10 5 0HT200B 2 1 TW210 0 0HT200Bmc 0 VT350 0 0HT200C 5 2 VT-450 5 5HT200Cmc 0 0 VT-550 17 0HT220SMC 1 0 VT-550/2SP 3 18HT300 11 27 VT550/R 1 0300MC 1 2 VT-550MC 1 0HT300L 3 1 VT1150 2 0HT300Lmc 0 HT250A 0 1HT310 4x 1 3 HT250B 0 4
  6. 6. IV. Dealer Market Share: Please review pages 12 -41
  7. 7. V. Dealer Open Houses I will be contacting all dealers and scheduling all special events to support. A master calendar will be issued with these dates. This master will be completed by January 5, 2008VI. Dealer Action plan: I am worried about taking too much dealer change or termination. Currently, we will have replaced or changed 80% or our dealers over a 1.5 year period. This is not a good way to establish a long term presence in the USA. End users will not want to buy from a builder that cannot dedicate good market support to any company. If a dealer is not working out we must find a way to motivate them. Below are some changes. I am worried that too many changes will not increase sales. Sales will stay the same or go backwards when we change a particular state. 1. The following territories need immediate attention to sign new dealer contracts. MN, NY, EPA, WA, OR 2. Current dealers that will either be changed or replaced: a. CA: We are considering changing territory and adding eagle. Change Wesco and All American and add eagle. b. WI: Consider termination of Integra and replacing with Jeff Lath c. WV: consider replace of Mabscott d. Southeast: consider replace of Cardinal e. L&M wants MO to be put in his contract. f. IA & NE consider additional dealer in NE g. MO- Interview Burst and consider alternatives h. S. IL- keep Coretec but consider options i. N. IL discuss how to increase sales j. S. IL Knox needs to consider how to increase and how lines interfere with Hwacheon. k. KS need to find dealer l. Clancy- needs to discuss future sales how to increase.
  8. 8. m. Methods- has committed to Hwacheon. We must commit to them. New training and support of consistent visitors will be put into calendar. n. Mexico- currently we will be adding a new company and informing Commai of termination.VII. Advertising/Marketing Brand Name: Establishing a new brand name will help increase the positive sale message of Hwacheons quality construction and support. This means a common message must be displayed across all media, tradeshows open house, brochures and website. New Logo: If a new company logo will be issued, many new advertisements and marketing needs to be done to establish a new name. Budget: A larger budget will be needed almost $110,000 to accomplish a new image. Aggressive: Develop aggressive advertising campaign up to IMTS. 1. New marketing companies will be interviewed. a. Hamilton and Bond will contribute much to a new marketing image. b. We will explore advertising with design and MMS c. Shafer and associates will also be considered. 2. Gross: Will keep advertising with Gross. But we need to understand impact of advertising. We do not know how the advertising works and if it is effective. – Budget $20,000 A. Need to develop new ads for New Year. B. must consider new Hwacheon logo before design. 3. Modern Machine Shop: We will put (4) new advertisements into Modern Machine Shop. $35,000. Advertisements should be back page. 4. Die Mold magazine: need to add (2) advertisements to increase awareness of Hwacheon M/C line. $10,000. Advertisements should be back page. 5. Signs will be added to machines during trade shows to increase visual awareness. $3,000 6. Covers and lights will be added to trade show machines to increase visual impact of machine. $2,000
  9. 9. 7. A monthly news letter/E-Zine: will be sent to all dealers making them aware: A. new ideas from Hwacheon B. stock updates and changes to quotations c. Success stories of existing dealers and customers. d. Trade shows that we will be attending. E. Other educational and special activities that increase awareness.8. Website: as more people become web savvy, the Hwacheon website will become the front line to our image and reputation. These ideas will help us on a new design that will help introduce new customers, keep existing customers and education dealer sales. Dollar amount not determined. a. New home page with new company logo. b. Search engine priority c. Dealer log in page for support and shared knowledge. d. Customer site to order parts and catalogs. E. new product brochures and videos F. other ideas are being currently discussed. g. When website gets customer information, a brochure will be automatically sent. h. New product videos sent.9. Need new videos of machinery and use for mailers for interested customers. $10,00010. Brochures; A complete stock of single page brochures are needed to help grab a customer’s attention. Full product catalog are needed also. $10,000. Brochures will be sent from the Hamilton bond at IMTS. And from website leads.11. DATABASE: Hwacheon must take control of lead generation and tracking of advertisements. A database must be established that allows us to track show leads, ad leads, web leads A database can also be used to track service calls and establish good records of customer conversations. EVERYTHING MUST GO INTO DATA BASE: LEADS, CONVERSATIONS, QUOTATIONS, MANUALS, CONTACTS,
  10. 10. VIII. Exhibitions Shows 1. Eastec- May 20-22. Methods will be having an open house during this time. We must attend and support. 2. Westec-March 31-April3. We are in current plan process. i. Booth layout needs to be completed ii. Do we send 10,000 rpm machine iii. What dealers will pay for show iv. Promotions before the show need to be completed. v. A live display on M2 machine will need to be considered. vi. Lead collection should be essential vii. Mailing and advertising will be in Modern Machine Shop and Manufacturing news. 3. IMTS- Current a project management plan will be put into place in December to organize the booth. Booth size remains the same. A budget needs to be set. I estimate $200,000 to included new display, pre show advertising, pre show promotion, set up, rigging tear down. a. We should consider live interactive shows that attract customers. Cutting parts. Samples helps customer remember the machine. b. Involve accessory demonstrations at show: i.e. Pallet change, indexer, bar feeder etc to show how a complete machine can be used. c. Need to track and consider leads retention for database 4. Southtec- in September. 5. Las Vegas Show-Machine tool Experience- September 21-24 6. Houstex- in March. I need to check if Paul Cody/ is attending 7. Tampa Show- April of 08. I need to ask if Methods NC 8. Minnesota Machine tool show- May. Need to attend with new dealer or attend to put booth at show.
  11. 11. 6. Promotion Ideas Two promotional trips will be issued this year. 1. Top sales people will go to World Series first 6 months. 2. Machine discount program for goal setting by top dealer 3. Trip to Antigua on sail boat for one week.
  12. 12. Paul Cody Market Share Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 17 13 12 0 0 0 0 0 0 0 Total Units for Market 17 15 12 0 0 0 0 0 0 0 % of Total Units 100.00% 86.67% 100.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State TX UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total HWACHEON 17 13 6 36 YCM 2 2 Grand Total 17 15 6 38 Equipment Data Associates 800.495.5750 11/16/2007
  13. 13. Paul Cody Market Share vs, Top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg #N/A #N/A 12 0 0 0 0 0 0 0 Total Units for Market 628 1035 655 0 0 0 0 0 0 0 % of Total Units #N/A #N/A 1.83% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State TX UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total DAEWOO 104 154 13 271 DOOSAN 1 5 86 92 FADAL 26 25 16 67 HAAS 186 331 193 710 HURCO 20 38 37 95 JOHNFORD 17 29 21 67 KIA 19 57 4 80 LEADWELL 29 41 24 94 MAZAK 145 174 139 458 MORI-SEIKI 27 124 93 244 OKUMA 54 57 29 140 Grand Total 628 1035 655 2318 Equipment Data Associates 800.495.5750 11/16/2007
  14. 14. Methods Market Share- NC Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 11 5 1 0 0 0 0 0 0 0 Total Units for Market 32 42 45 0 0 0 0 0 0 0 % of Total Units 34.38% 11.90% 2.22% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (Multiple Items) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total AWEA 2 2 FANUC 16 29 35 80 HWACHEON 11 5 1 17 MATSUURA 3 3 2 8 NAKAMURA 2 5 4 11 TOYODA 1 1 Grand Total 32 42 45 119 Equipment Data Associates 800.495.5750 11/14/2007
  15. 15. Methods Market Share- NC vs. Top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg #N/A #N/A #N/A 0 0 0 0 0 0 0 Total Units for Market 680 699 603 0 0 0 0 0 0 0 % of Total Units #N/A #N/A #N/A #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (Multiple Items) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total DAEWOO 79 74 7 160 DOOSAN 10 3 63 76 FADAL 25 25 15 65 FANUC 16 29 35 80 HAAS 227 216 160 603 HURCO 19 21 35 75 MAZAK 142 170 129 441 MILLTRONICS 23 22 28 73 MORI-SEIKI 93 94 68 255 OKUMA 46 45 63 154 Grand Total 680 699 603 1982 Equipment Data Associates 800.495.5750 11/14/2007
  16. 16. Methods Market Share- MI Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 14 24 6 0 0 0 0 0 0 0 Total Units for Market 44 44 29 0 0 0 0 0 0 0 % of Total Units 31.82% 54.55% 20.69% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State MI UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total AWEA 7 1 4 12 FANUC 21 11 16 48 HWACHEON 14 24 6 44 NAKAMURA 1 8 9 TOYODA 1 3 4 Grand Total 44 44 29 117 Equipment Data Associates 800.495.5750 11/13/2007
  17. 17. Methods Market Share- MI vs, top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 14 24 6 0 0 0 0 0 0 0 Total Units for Market 511 429 282 0 0 0 0 0 0 0 % of Total Units 2.74% 5.59% 2.13% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State MI UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total FADAL 38 34 11 83 FANUC 21 11 16 48 HAAS 116 102 58 276 HURCO 64 63 35 162 KIA 39 22 4 65 MAKINO 41 15 7 63 MAZAK 83 83 82 248 MORI-SEIKI 48 26 18 92 OKK 31 11 4 46 OKUMA 30 62 47 139 Grand Total 511 429 282 1222 Equipment Data Associates 800.495.5750 11/13/2007
  18. 18. Methods Market Share- MA Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 1 8 1 0 0 0 0 0 0 0 Total Units for Market 48 139 109 0 0 0 0 0 0 0 % of Total Units 2.08% 5.76% 0.92% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! Units for Selected Mfg (lookup) 1 8 1 10 - - - - - - Total Units (lookup) 48 139 109 296 - - - - - -1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (Multiple Items) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total AWEA 1 1 FANUC 27 83 58 168 HWACHEON 1 8 1 10 MATSUURA 14 35 21 70 NAKAMURA 6 12 25 43 TOYODA 1 3 4 Grand Total 48 139 109 296 Equipment Data Associates 800.495.5750 11/13/2007
  19. 19. Methods Market Share- MA vs top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 1 8 1 0 0 0 0 0 0 0 Total Units for Market 377 469 296 0 0 0 0 0 0 0 % of Total Units 0.27% 1.71% 0.34% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! Units for Selected Mfg (lookup) #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A Total Units (lookup) 377 469 296 1,142 - - - - - -1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (Multiple Items) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total FANUC 27 83 58 168 HAAS 102 115 63 280 HURCO 42 35 31 108 JOHNFORD 25 19 26 70 KIA 42 28 4 74 MATSUURA 14 35 21 70 MAZAK 75 64 33 172 MORI-SEIKI 12 23 30 65 OKUMA 11 36 23 70 SUPERMAX 27 31 7 65 Grand Total 377 469 296 1142 Equipment Data Associates 800.495.5750 11/13/2007
  20. 20. Methods Market Share- CO Manufacturers Market Share Chart Selection Year 2005 2006 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 0 0 0 0 0 0 0 0 0 0 Total Units for Market 9 8 0 0 0 0 0 0 0 0 % of Total Units 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! Units for Selected Mfg (lookup) 2 4 6 - - - - - - - Total Units (lookup) 9 8 17 - - - - - - -1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State CO UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 Grand Total FANUC 5 2 7 HWACHEON 2 4 6 MATSUURA 2 1 3 TOYODA 1 1 Grand Total 9 8 17 Equipment Data Associates 800.495.5750 11/13/2007
  21. 21. Methods Market Share- CO vs. Top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 0 0 0 0 0 0 0 0 0 0 Total Units for Market 165 130 8 0 0 0 0 0 0 0 % of Total Units 0.00% 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! Units for Selected Mfg (lookup) #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A Total Units (lookup) 165 130 8 303 - - - - - -1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State CO UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total BROTHER 8 10 18 DAEWOO 7 6 13 FADAL 23 13 36 FANUC 5 2 7 HAAS 48 34 3 85 HURCO 4 3 7 KIA 1 7 8 MAZAK 3 8 2 13 MORI-SEIKI 61 42 3 106 OKUMA 5 5 10 Grand Total 165 130 8 303 Equipment Data Associates 800.495.5750 11/13/2007
  22. 22. Methods Market Share- AZ Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 0 0 0 0 0 0 0 0 0 0 Total Units for Market 18 19 35 0 0 0 0 0 0 0 % of Total Units 0.00% 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! Units for Selected Mfg (lookup) #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A Total Units (lookup) 18 19 35 72 - - - - - -1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State AZ UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total FANUC 6 13 24 43 MATSUURA 6 3 7 16 NAKAMURA 6 2 2 10 TOYODA 1 2 3 Grand Total 18 19 35 72 Equipment Data Associates 800.495.5750 11/13/2007
  23. 23. Methods Market Share AZ vs top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 0 0 0 0 0 0 0 0 0 0 Total Units for Market 137 177 126 0 0 0 0 0 0 0 % of Total Units 0.00% 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! Units for Selected Mfg (lookup) #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A Total Units (lookup) 137 177 126 440 - - - - - -1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State AZ UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total DAEWOO 10 18 2 30 DOOSAN 11 1 20 32 FADAL 15 15 5 35 FANUC 6 13 24 43 HAAS 57 81 50 188 HARDINGE 3 5 3 11 HURCO 8 12 3 23 MAKINO 3 7 1 11 MATSUURA 6 3 7 16 MAZAK 12 15 6 33 OKUMA 6 7 5 18 Grand Total 137 177 126 440 Equipment Data Associates 800.495.5750 11/13/2007
  24. 24. Methods Market Share- IL Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 3 7 0 0 0 0 0 0 0 0 Total Units for Market 13 32 10 0 0 0 0 0 0 0 % of Total Units 23.08% 21.88% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State IL UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total FANUC 6 20 12 38 HWACHEON 3 7 4 14 MATSUURA 1 1 2 NAKAMURA 2 4 6 TOSHIBA 1 1 Grand Total 13 32 16 61 This machine sales is from Rick Nemeth Equipment Data Associates 800.495.5750 11/16/2007
  25. 25. IL Market Share vs Top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 3 7 4 0 0 0 0 0 0 0 Total Units for Market 576 714 526 0 0 0 0 0 0 0 % of Total Units 0.52% 0.98% 0.76% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State IL UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total DAEWOO 52 71 13 136 DOOSAN 3 1 83 87 FADAL 17 11 3 31 FANUC 6 20 12 38 HAAS 336 397 242 975 HURCO 14 9 7 30 MAZAK 91 125 91 307 MILLTRONICS 6 18 4 28 MORI-SEIKI 39 42 47 128 OKUMA 12 20 24 56 Grand Total 576 714 526 1816 Equipment Data Associates 800.495.5750 11/16/2007
  26. 26. Meredith Market Share- Ky Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 4 4 1 0 0 0 0 0 0 0 Total Units for Market 17 35 9 0 0 0 0 0 0 0 % of Total Units 23.53% 11.43% 11.11% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State KY UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total CHEVALIER 2 4 1 7 COLCHESTER 1 1 HWACHEON 4 4 1 9 LEADWELL 11 23 6 40 WASINO 4 4 Grand Total 17 35 9 61 Equipment Data Associates 800.495.5750 11/14/2007
  27. 27. Meredith Market Share- Ky vs Top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 4 4 1 0 0 0 0 0 0 0 Total Units for Market 65 118 35 0 0 0 0 0 0 0 % of Total Units 6.15% 3.39% 2.86% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State KY UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total CHEVALIER 2 4 1 7 DAEWOO 2 5 7 HAAS 10 14 2 26 HURCO 4 3 8 15 HWACHEON 4 4 1 9 LEADWELL 11 23 6 40 MAZAK 10 16 4 30 MONARCH 16 16 MORI-SEIKI 4 4 3 11 OKK 5 9 3 17 OKUMA 13 20 7 40 Grand Total 65 118 35 218 Equipment Data Associates 800.495.5750 11/14/2007
  28. 28. Meredith Market Share IN Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 9 6 4 0 0 0 0 0 0 0 Total Units for Market 16 32 25 0 0 0 0 0 0 0 % of Total Units 56.25% 18.75% 16.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State IN UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total CHEVALIER 2 2 4 COLCHESTER 1 1 DAINICHI 1 1 HWACHEON 9 6 4 19 LEADWELL 2 3 2 7 NAKAMURA 3 3 WASINO 5 20 13 38 Grand Total 16 32 25 73 Equipment Data Associates 800.495.5750 11/14/2007
  29. 29. Meredith Market Share IN vs. Top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 9 6 4 0 0 0 0 0 0 0 Total Units for Market 427 336 224 0 0 0 0 0 0 0 % of Total Units 2.11% 1.79% 1.79% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State IN UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total BROTHER 14 11 11 36 DAEWOO 24 20 44 FANUC 7 18 6 31 HAAS 113 75 80 268 HURCO 35 30 18 83 JOHNFORD 9 11 3 23 MAZAK 99 76 33 208 MORI-SEIKI 58 31 16 105 OKUMA 63 44 44 151 WASINO 5 20 13 38 Grand Total 427 336 224 987 Equipment Data Associates 800.495.5750 11/14/2007
  30. 30. Mabscott Market Share Manufacturers Market Share Chart Selection Year 2005 2006 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 1 0 0 0 0 0 0 0 0 0 Total Units for Market 2 2 0 0 0 0 0 0 0 0 % of Total Units 50.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State WV UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 Grand Total HWACHEON 1 1 MILLTRONICS 1 2 3 Grand Total 2 2 4 Equipment Data Associates 800.495.5750 11/13/2007
  31. 31. Mabscott Market Share vs. top10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 1 0 0 0 0 0 0 0 0 0 Total Units for Market 22 20 4 0 0 0 0 0 0 0 % of Total Units 4.55% 0.00% 0.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State WV UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total AMERA-SEIKI 1 1 DAEWOO 1 2 3 DAH-LIH 1 1 EXPERTMILL 1 1 FANUC 1 1 GIDDINGS&LEW 1 1 HAAS 6 5 2 13 HITACHISEIKI 1 1 HURCO 1 1 HWACHEON 1 1 MAZAK 3 5 8 MILLTRONICS 1 2 3 MORI-SEIKI 1 2 3 OKUMA 2 2 POREBA 3 1 4 SNK 1 1 TITAN 1 1 Grand Total 22 20 4 46 Equipment Data Associates 800.495.5750 11/13/2007
  32. 32. Integra Market Share Manufacturers Market Share Chart Selection Year 2005 2006 2007 Units for Selected Mfg 3 10 5 Total Units for Market 16 16 11 % of Total Units 18.75% 62.50% 45.45%1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (Multiple Items) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State WI UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total FADAL 10 4 4 18 GIDDINGS&LEW 2 2 HWACHEON 3 10 5 18 KITAMURA 2 2 SHARP 3 3 Grand Total 16 16 11 43 Equipment Data Associates 800.495.5750 11/12/2007
  33. 33. Integra Market Share vs. top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Units for Selected Mfg 3 10 5 Total Units for Market 510 484 337 % of Total Units 0.59% 2.07% 1.48%1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (Multiple Items) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State WI UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total DAEWOO 34 40 2 76 FANUC 24 15 8 47 HAAS 209 188 161 558 HURCO 19 38 32 89 KIA 29 32 61 MAZAK 89 81 63 233 MILLTRONICS 13 10 5 28 MORI-SEIKI 57 48 49 154 OKK 15 15 9 39 OKUMA 21 17 8 46 Grand Total 510 484 337 1331 Equipment Data Associates 800.495.5750 11/12/2007
  34. 34. Welsh Market Share Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 5 2 2 0 0 0 0 0 0 0 Total Units for Market 12 6 2 0 0 0 0 0 0 0 % of Total Units 41.67% 33.33% 100.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State OH UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total CHEVALIER 5 4 9 CHIRON 2 2 HWACHEON 5 2 2 9 Grand Total 12 6 2 20 Equipment Data Associates 800.495.5750 11/16/2007
  35. 35. Knox Market Share Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 5 2 3 0 0 0 0 0 0 0 Total Units for Market 12 6 3 0 0 0 0 0 0 0 % of Total Units 41.67% 33.33% 100.00% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (All) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total CHEVALIER 5 4 9 CHIRON 2 2 HWACHEON 5 2 2 9 Grand Total 12 6 2 20 Equipment Data Associates 800.495.5750 11/16/2007
  36. 36. Erickson Market Share Manufacturers Market Share Chart Selection Year 2005 2006 2007 Units for Selected Mfg 0 5 5 Total Units for Market 3 10 5 % of Total Units 0.00% 50.00% 100.00%1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (Multiple Items) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (Multiple Items) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total HWACHEON 5 5 10 INDEX 1 1 MILLTRONICS 2 5 7 Grand Total 3 10 5 18 Equipment Data Associates 800.495.5750 11/12/2007
  37. 37. Erickson Market Share Vs top 10 Manufacturers Market Share Chart Selection Year 2005 2006 2007 Units for Selected Mfg 0 5 5 Total Units for Market 103 106 112 % of Total Units 0.00% 4.72% 4.46%1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (Multiple Items) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (Multiple Items) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total AMERA-SEIKI 3 4 6 13 DAEWOO 16 10 26 DOOSAN 4 10 14 HAAS 53 36 63 152 HURCO 4 5 2 11 HWACHEON 5 5 10 JOHNFORD 5 5 2 12 MAZAK 9 16 12 37 MORI-SEIKI 9 14 9 32 OKUMA 4 7 3 14 Grand Total 103 106 112 321 Equipment Data Associates 800.495.5750 11/12/2007
  38. 38. Clancy Market Share Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 7 4 7 0 0 0 0 0 0 0 Total Units for Market 45 87 12 0 0 0 0 0 0 0 % of Total Units 15.56% 4.60% 58.33% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (All) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total HWACHEON 7 4 4 15 MIYANO 5 2 3 10 OKK 1 1 2 SHARP 1 3 2 6 SUPERMAX 32 76 2 110 TAKISAWA 1 1 Grand Total 45 87 12 144 Equipment Data Associates 800.495.5750 11/16/2007
  39. 39. All American Machinery Market ShareShare Chart Selection Manufacturers Market Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 14 12 10 0 0 0 0 0 0 0 Total Units for Market 55 47 35 0 0 0 0 0 0 0 % of Total Units 25.45% 25.53% 28.57% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (All) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total CLAUSING 1 2 3 FADAL 41 34 27 102 HWACHEON 14 12 6 32 Grand Total 55 47 35 137 Other lines with no sales: Kiwa Equipment Data Associates 800.495.5750 11/16/2007
  40. 40. Wesco Market Share Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 1 0 7 0 0 0 0 0 0 0 Total Units for Market 17 18 8 0 0 0 0 0 0 0 % of Total Units 5.88% 0.00% 87.50% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (All) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total FADAL 16 18 7 41 HWACHEON 1 1 2 Grand Total 17 18 8 43 Equipment Data Associates 800.495.5750 11/16/2007
  41. 41. Action Machinery Market Share Manufacturers Market Share Chart Selection Year 2005 2006 2007 Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Not Selected Units for Selected Mfg 1 2 2 0 0 0 0 0 0 0 Total Units for Market 2 6 3 0 0 0 0 0 0 0 % of Total Units 50.00% 33.33% 66.67% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!1… Select the Manufacturer to be Analyzed HWACHEON2… Select the Parameters to be Analyzed Equipment Family (All) Equipment Description (All) Finance Co (All) New/Used (All) UCC Status (All) Buyer State (All) UDF County 1 (All) UDF Zip 1 (All)3… Click on the "Mfgs Mkt Share Chart" Tab to view char Units Year Manufacturer 2005 2006 2007 Grand Total HWACHEON 1 2 1 4 SHARP 1 3 1 5 WILLIS 1 1 Grand Total 2 6 2 10 Equipment Data Associates 800.495.5750 11/16/2007

×