Off The Wall Company was tasked with designing a supermarket interior that captured the intimate feel of a boutique market while fitting within a typical supermarket footprint. They created individual "Stores Within a Store" service departments and inspired the design after NYC's Chelsea Market to feature a variety of products in a creative, warm space. Off The Wall also included a stage area for local chefs to prepare gourmet foods in front of customers, transforming the supermarket into a "food-bazaar theatre".

1. OFF THE WALL COMPANY

3. Off The Wall Design Challenge:
To capture the look and feel of
an intimate boutique-style
market within the footprint of a
typical supermarket space.

4. Design showcases Rastelli’s
unique bend of freshly
prepared artisan-style gourmet
foods along side traditional
center-store grocery product

5. Customers shop intimate “Store
Within a Store” style service
departments within a traditional
supermarket footprint.

7. Off The Wall created
an interior space
that has captured
the look and feel of
a “food-bazaar”

9. Inspired to NYC’s famous Chelsea
Market, Rastelli’s features a unique
variety of product in a creative space
with a feeling of warmth, comfort and
with a familiar sense of historical
context

11. Off The Wall created a
theatre of diverse foods
and a “stage” for local
gourmet chefs to prepare
their creation - right in-
front of the customer!

20. OFF THE WALL COMPANY w w w. O f f T h e W a l l . n e t