RAPP is hosting the FIRST RAPPATHON event on February 15th in New York City to experiment with new collaboration methods for prototyping ideas that can solve big problems. The event will use a "Design in Motion" methodology where participants will rotate through stations working on different ideas. The results will be presented at a Social Media Week panel on February 17th. The Rappathon brief asks participants to come prepared with ideas in areas like transportation, early child development, quality of life for seniors, and connecting skills to jobs.

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RAPP Orange
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FIRST RAPPATHON: HACKING FOR CHANGE
Exploring new collaboration methods
RAPP New York, February 15
Social Media Week, February 17

2. RAPP + Social Media Week | Hacking for Change
OUR GOAL
Experiment with new methods of hands-on collaboration while
prototyping ideas that can potentially solve big problems.
Share our experience with the world at Social Media Week.

3. RAPP + Social Media Week | Hacking for Change
THE EVENT
One: The Rappathon
February 15th, 10am
Location: RAPP New York, 437 Madison Ave, 3rd Fl.
Methodology: Design in Motion
Each team/person will pitch ideas in an ideation session in the
morning moderated by RAPP’s head of cultural strategy. The
collective team will narrow down the ideas to four. Each idea will be
assigned to a team and attached to a specific station. After the first
two hours of work teams will rotate throughout all four stations
making new connections and/or contributing to all other ideas.
It’s a musical chairs type of hackathon, like drawing an exquisite
corpse where everyone draws one line each and passes to the next
person. RAPP facilitators will be attached at each station to provide
continuity, help teams, answer questions, etc.
At the end each team will come back to their original stations to
finalize and refine the story and functional object that will be
presented at the Social Media Week panel on 02/17.
Two: The Panel
February 17th, 10am
Location: Global Society Content Hub at Big Fuel.
40 W23rd Street, New York City
Methodology: Panel Discussion
Panelists and team participants will introduce the methodology,
present each idea, and the findings/key learnings on the
collaboration experiment.

4. RAPP + Social Media Week | Hacking for Change
Barry Bohem’s Spiral Model | Image via codeimplant.com
+
Exquisite Corpse Piece | Image via The Daily Omnivore

5. RAPP + Social Media Week | Hacking for Change
THE RAPPATHON: AGENDA
10:00AM - Breakfast, introductions
10:15AM - Ideation
11:15AM - Idea selection (four ideas)
11:45AM - Break
12:00PM - Prototyping: Round one
02:00PM - Prototyping: Round two
04:00PM - Prototyping: Round three
06:00PM - Prototyping: Round four
08:00PM - Refining Ideas
STATION ONE
STATION TWO
STATION THREE
STATION FOUR
A
BC
DTEAMS
Note: Food and drinks will be provided throughout the day

6. RAPP + Social Media Week | Hacking for Change
THE RAPPATHON: DESIGN IN MOTION
A
BC
D
AB
C
D
A
B
C
D
A
B
CD
12:00PM - Prototyping: Round one 02:00PM - Prototyping: Round two 04:00PM - Prototyping: Round three 06:00PM - Prototyping: Round four
08:00PM - Refining Ideas
Teams return to their initial stations to review the prototypes, edit, and
refine the ideas aiming to tighten the story and functional object in
preparation for the panel presentation on 02/17.
A
BC
D

7. RAPP + Social Media Week | Hacking for Change
THE BRIEF
Participants and facilitators: Please come prepared with ideas, thoughts, hunches on
web and mobile applications that effect change in any or all of the following areas:
1. How can we eliminate the barriers to adopt alternative forms of transportation such as bicycles?
2. How can we use mobile apps to improve early development and help new parents with young children?
3. How can we improve the quality of life of retired people in urban areas?
4. How can we connect skills to jobs through social network APIs?
5. How can we reinvent fund raising and volunteering through social networks?
6. Have passion for another area? Bring it!

8. RAPP + Social Media Week | Hacking for Change
Register for our Social Media Week panel:
http://socialmediaweek.org/event/?event_id=1462
Join the hackathon:
rappathon@rapp.com
Thank You.
RAPP Orange
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