Rapleaf is a social web researcher and provider that aggregates data from sources like Facebook, Twitter, blogs to build a consumer database of 375 million people. They help companies gain insights into their customers. Rapleaf presented to the New York Jets about who they are, how they gather data on influencers from social networks, and examples of how they helped companies identify influential customers to target. They proposed analyzing the Jets' fans and followers to identify influencers and delivered a report on 110,000+ fans and 25,000+ followers.
Plugin data for decision makers in pharma marketing June 2016 (Multichannel, ...Plugin Digital
Data for Multichannel Marketing Managers, Brand Leads, CEOs and CMOs of Pharmaceutical and Healthcare Companies.
Google and Facebook information. Digital spend.
Reduce Costs
Know the ROI of your paid media and use it to grow your earned media. Our analytics tools identify the channels that drive the lowest cost per lead/acquisition for your brand.
Boost Sales
Amplify the results of every campaign you put in the field using our social sharing widget. We measure the ROI of all sharing, showing you the power of your earned media right at your fingertips.
Influencer Analytics
Owned media is the fastest driver of bottom line results. We help make those assets work harder. Build a database of your brand’s Mavens for future marketing campaigns with our multi-channel analytics tool.
What Facebook knows about us and how to leverage this data to sell moreAriel Levin
You’ve probably heard the internet saying “if a product is free, it means that you are the product.” And it’s particularly true in this case because Facebook is the world’s second biggest advertising company in the world behind Google. That’s 98.5 percent of Facebook’s revenue coming from ads.
Open APIs- what's happened, who's used it, and what's on the horizon on the f...kathykempff
Open APIs were made widely available in the past several years. The real question however, is how have non-profit organizations been able to leverage Open APIs to further their mission and how successful have they really been? As a non-profit organization who is considering embracing Open API technology, it’s critical to understand how to measure its success and ROI. This session will review how using Open API technology can help you further your mission. API technology continues to evolve as non-profit organizations are pushing the limits of current functionality. What does the future hold for API technology and how can non-profit organizations continue to innovate and influence the next generation of open integration?
Tuf2009 Online Advocacy And Fundraisingguestadcc02
Online Advocacy and Fundraising: Are You Doing Everything You Can?
Presentation from Target Users Forum by Mark Davis from Blackbaud and Cassandra Koenen from IFAW. Review of strategies for fundraising from advocacy campaigns and initiatives.
Plugin data for decision makers in pharma marketing June 2016 (Multichannel, ...Plugin Digital
Data for Multichannel Marketing Managers, Brand Leads, CEOs and CMOs of Pharmaceutical and Healthcare Companies.
Google and Facebook information. Digital spend.
Reduce Costs
Know the ROI of your paid media and use it to grow your earned media. Our analytics tools identify the channels that drive the lowest cost per lead/acquisition for your brand.
Boost Sales
Amplify the results of every campaign you put in the field using our social sharing widget. We measure the ROI of all sharing, showing you the power of your earned media right at your fingertips.
Influencer Analytics
Owned media is the fastest driver of bottom line results. We help make those assets work harder. Build a database of your brand’s Mavens for future marketing campaigns with our multi-channel analytics tool.
What Facebook knows about us and how to leverage this data to sell moreAriel Levin
You’ve probably heard the internet saying “if a product is free, it means that you are the product.” And it’s particularly true in this case because Facebook is the world’s second biggest advertising company in the world behind Google. That’s 98.5 percent of Facebook’s revenue coming from ads.
Open APIs- what's happened, who's used it, and what's on the horizon on the f...kathykempff
Open APIs were made widely available in the past several years. The real question however, is how have non-profit organizations been able to leverage Open APIs to further their mission and how successful have they really been? As a non-profit organization who is considering embracing Open API technology, it’s critical to understand how to measure its success and ROI. This session will review how using Open API technology can help you further your mission. API technology continues to evolve as non-profit organizations are pushing the limits of current functionality. What does the future hold for API technology and how can non-profit organizations continue to innovate and influence the next generation of open integration?
Tuf2009 Online Advocacy And Fundraisingguestadcc02
Online Advocacy and Fundraising: Are You Doing Everything You Can?
Presentation from Target Users Forum by Mark Davis from Blackbaud and Cassandra Koenen from IFAW. Review of strategies for fundraising from advocacy campaigns and initiatives.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Download this December 2012 Shoutlet webinar to learn how to successfully apply holiday campaign momentum to create future social marketing opportunities.
We cover:
- Examples of creative campaigns that are delivering long-term value
- Tips to leverage contests and designed Facebook apps
- Four practical ways to get the most out of your campaign
- A metrics checklist you can use to analyze your success
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
The social web is your brand's "mirror." How's your reflection?
The social web is a place of constant activity, with postings, uploads and a myriad of comments about your brand.
Today, consumers play a large role in your brand image, using Twitter and other microblogs, as well as Facebook, Foursquare, LinkedIn and other social networking sites to post opinions for the entire world to see.
Successful marketers should be at every touchpoint in order to connect with consumers. Companies must be a part of the consumer dialogue.
This advanced session will be led by social media expert Erica Campbell. Campbell is Senior Manager of New Media Marketing at For Rent Media Solutions, a division of Dominion Enterprises. Campbell has spoken about new media strategies across the country at various events and for numerous organizations.
Campbell will discuss marketing strategies and tactics in this upcoming dynamic session. Attendees will:
•Learn how top brands are using new media to gain insight and take actions.
•Gain ideas on developing, executing and measuring integrated strategies that build deeper connections with consumers, partners and prospects.
• Learn advanced social media marketing and new media marketing techniques that increase traffic and retention.
•Leave with tips on how to form credibility with consumers and establish their company as the definitive source in their industry.
Join the Hampton Roads American Marketing Association's next event to gain powerful insights into leveraging various medium such as print, Internet, mobile, social media, video and location-based advertising to create customer engagement that is critical to your brand's image and ultimately, its long-term success.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Download this December 2012 Shoutlet webinar to learn how to successfully apply holiday campaign momentum to create future social marketing opportunities.
We cover:
- Examples of creative campaigns that are delivering long-term value
- Tips to leverage contests and designed Facebook apps
- Four practical ways to get the most out of your campaign
- A metrics checklist you can use to analyze your success
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
The social web is your brand's "mirror." How's your reflection?
The social web is a place of constant activity, with postings, uploads and a myriad of comments about your brand.
Today, consumers play a large role in your brand image, using Twitter and other microblogs, as well as Facebook, Foursquare, LinkedIn and other social networking sites to post opinions for the entire world to see.
Successful marketers should be at every touchpoint in order to connect with consumers. Companies must be a part of the consumer dialogue.
This advanced session will be led by social media expert Erica Campbell. Campbell is Senior Manager of New Media Marketing at For Rent Media Solutions, a division of Dominion Enterprises. Campbell has spoken about new media strategies across the country at various events and for numerous organizations.
Campbell will discuss marketing strategies and tactics in this upcoming dynamic session. Attendees will:
•Learn how top brands are using new media to gain insight and take actions.
•Gain ideas on developing, executing and measuring integrated strategies that build deeper connections with consumers, partners and prospects.
• Learn advanced social media marketing and new media marketing techniques that increase traffic and retention.
•Leave with tips on how to form credibility with consumers and establish their company as the definitive source in their industry.
Join the Hampton Roads American Marketing Association's next event to gain powerful insights into leveraging various medium such as print, Internet, mobile, social media, video and location-based advertising to create customer engagement that is critical to your brand's image and ultimately, its long-term success.
17. 8. Case Study – CPG Company Identifies Social Influencers Problem: Leading CPG company is looking to reinvigorate brand’s stale presence through social media. Decide to target “mommy bloggers” with influence on the web. Solution: CPG sent Rapleaf a list of 4M+ customers to analyze their social media usage, with a particular focus on identifying influential Twitters users. Information. CPG engages with “mommy bloggers” in a one month outreach campaign.
18. 9. Case Study: Rapleaf Helps Artists Connect With Fans Problem: Fans are increasingly using social networks to interact with musicians, but the artists don’t have a way of learning about their fans or identifying influential ones Solution: Online musician promotion firm integrates Rapleaf’s data into their online platform – enabling musicians to learn about their fan base and whom to target to maximize word-of-mouth marketing efforts
26. 13. Contact Us Contact Info: Jeff Richman Sales Associate jeff@rapleaf.com
Editor's Notes
First a little background on Rapleaf. We are San Francisco based start-up with a focus on helping companies to best understand their customers and how to maximize the effectiveness of their social media advertising campaigns. We aggregate customer data available via Facebook, Twitter, Myspace, and 40+ other social media websites and then are able to tailor this information to learn more about the online presence of their customers. All in, we have information on more than 375+ million consumer and one of the largest social databases in the world.
So what is the actual data that Rapleaf combs through the social web for? We break it down into the 4 W’s. Namely, Who are the customer? What is their age, gender, location, occupation, income.What are the customers likes, dislikes, lifestyle, and brand affiliations?Where are these customers? What social media websites do they spend time on?Who are these individuals affiliated with? Is anybody following them? The reach extends into discovering who is in the customers extended network as well.What we are doing here is isolating who the most important fans/customers are.
So even if this fan only has 20 friends, if each one of his were to have 40 – that is an additional 800 customers being reached for potential ticket sales
To produce this data we will aggregate from a number of different resources including from partnerships with ad networks, data companies, exchanges, DSP’s, and internal CRM systems. For example, say that image on the right is a sample of the e-mail addresses within the Jets Fanclub internal database – by using the given e-mails, we are then able to search the social web and learn more of their online activity. We are able to do this millions of addresses and then synthesize the data, give a holistic view of 4 W’s, and further present the data however you would request.
So to get to the point of this presentation - how can the NY Jets use Rapleaf data to their advantage?With the data:The Jets will gain insight into whom their fan base is, where they live, how much money they make, where they interact online, and whom their most influential fans are – This data can then in turn be utilized to run more effective online advertising campaigns – increasing the ROI for each advertising dollar spent.To fully understand the power and potential of this data – let’s look at a few case studies of how companies have leveraged our data in the recent past