Presented at the RAP Conference, October 2013 by Mike Prasad @ TheCollab.co. Deck is designed to be presented, not read.

1. Kickstart Your
Kickstart!
Insight into
Crowdfunding

2. Hello I’m Mike

3. I am on Facebook
/mikeprasad

4. I am on Twitter
@mikeprasad

5. I am digitally
mikeprasad

6. I’ve
done a few things

11. A Quick Overview
Different Platforms
for Different Purposes

16. Anatomy of a
Project

26. Key Elements
For Every Platform

27. The Visual
Video & Cover Image

28. The Title
Define + Show Value

29. The Tagline
Validate +
Differentiate +
Show Value

30. The Story Opener
Start with a Situation

31. The Overview
Concise & Divisive

32. The Details
Overcompensate

33. The Validation
Overqualify

34. The Progress
Show a Tipping Point

35. The Call To Action
We Only Need You

36. The Rewards
Shopping Time

37. The Thank You
A Feel Good Moment

38. A Few
Quick Tips

39. 1.
Promote with the
Right Channel
Models, Mechanisms
and Uses

40. 2.
Establish
A Content Plan

41. 3.
Research Influencer
Lists and Blogs

42. 4.
Target Enthusiasts
and Reinforce

44. 5.
Create the Circle of
Shiny

45. Seed
Audience
Ad
ok
t Lo
Firs
Broa
dca
Exp
ort & st,
Sha
re
Shiny
op
tio
n
Social Media Mechanism
at ce
re n
G rie
pe
Ex

46. 6.
Leverage External
Trends and Emergent
Opportunity

47. 7.
Leverage Other
Brands and Audience
Arbitrage

48. 8.
Respond & Be
Proactive
All The Time

49. 9.
Plan Beyond the
Fundraising

50. 10.
Be Smart About
Fulfillment

51. Questions & Discussion

52. Want to talk more?
mike@thecollab.co
@mikeprasad
818.974.7940