Activist on Social Media There are three types of audiences that creators must confront on social media. First, those who simply enjoy content without criticism. Second, those who appreciate creators regardless of the content quality, which can encourage poor behavior. Third, activists who often unfairly criticize creators by relating their content to unrelated issues or demanding they stop posting. Most criticism is wrong, but some points can be valid. In general, audiences should thoughtfully consider content before appreciating or criticizing creators.