Ramboll Ad Concept
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The document outlines Ramboll's advertising concept and goals which include improving their brand impact and visual tone of voice, creating stronger alignment across the company, and connecting high-level image ads to more specific tactical ads while increasing the concept's shelf life to 2-3 years. It also provides background on Ramboll's ad family structure with different levels of branding from corporate to market, employer, project, product, and event promotion.
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Ramboll Ad Concept
- 2. What we wanted to achieve with the renewed ad concept: 1. Improve our brand impact (visually + tone-of-voice) 2. Create stronger alignment across Ramboll 3. Connect high level image ads with business specific/tactical ads 4. Increase concept shelf life (min. 2-3 yrs.) BACKGROUND
- 3. RAMBOLL’S AD FAMILY Level 1: Corporate branding, multi-discipline Level 2A: Market/service branding Level 3A: Project branding Level 3B: Product branding Level 3C: Event promotion Level 2B: Employer branding Level 3D: Job adverts
- 15. EMPLOYER BRANDING ONLINE (L2)
- 19. THANK YOU