Presentation for Rakuten Project

1. Masayuki Iwabuchi
12bn045y

2. Agenda
Business Client
Business Strategy
Operating Margin
SWOT Analysis
My Proposal
Refferences

3. Mission
Empower society. We want to
transform our society and create a
more affluent world.
Rakuten shares the ideas of "Value", "Mission",
and "Practice" to accomplish this goal, define itself
as a highly motivated winning team, and aim to
become the No. 1 Internet services company in the
world, in line with the concept of "More Than
Company".
Business Client

4. Business Strategy

5. Business Strategy

6. My proposal
The Rakuten Ecosystem, which is formed
by various services offered by Rakuten
Group, is a one-of-a-kind member-based
business model that connects Rakuten
services through the Rakuten Super Points
reward system.
The problem
Even Rakuten has huge variety of business model, they do not seem
to be connected each other. Each of websites is completely devided
and looks different.

7. My proposal
Create Rakuten Portal site
and refine all of Rakuten sites
Tv advertisment
to make customers know they can
share and use Rakuten points at all
Rakuten servises
It looks old fashioned 1990s website
It doesn’t seem to connect with other
Rakuten servises.
Rakuten
Rakuten has huge variety of business models which are all
fantastic but consumers don’t realise that fact. Therefore,
the one thing we have to do is not create another business
but change the environment of Rakuten

8. Refferences
http://www.rakuten.co.jp/
http://global.rakuten.com/corp/about/strength/business_model.html
http://global.rakuten.com/corp/about/strength/data.html
http://global.rakuten.com/corp/about/business/internet.html
http://global.rakuten.com/corp/about/business/internet.html
http://www.theverge.com/2013/4/1/4170286/how-rakuten-plans-to-make-a-name-for-
itself-in-us
http://www.pcworld.com/article/2026877/rakuten-japans-amazon-launches-u-s-brand-
the-former-buy-com.html