It's about the strategies that Radio Bhumi Bangladesh. Analysis of their Business Insight. Also some recommendation on their future strategy and goals.

1. Strategic Plan Project

3. MGT 489
Strategic Management
Section 5
Fall 2016
Prepared by :
Group: Pinnacle
Raisa Alam Rasha 121 1471 030
Golam Rabbii 131 0203 030
Shahriar Nizam Shishir 131 0204 030
Sumaiya Rahman 131 1004 030
Kazi Safayat Jamil 131 1444 630
Farita Nasreen 121 0183 030

4. Company Insight, Research and Analysis

5. Company Overview:
 Private radio station
 Begun transmission on 30 September 2012
 Owned by Channel I and Impress Media Production.

6. Current Business Model

7. Organizational Hierarchy

8. Mission Statement
 Mission
Our mission is to produce creative and engaging
programs for communities with Bengali music. To let
the people, know how reach the Bengali music is. Along
with Bengali music the Bangladeshi Sports is also reach.
We aim to reach to 16 crores Bengali people with the
voice of RadioBhumi with sports and music.
 Vision
A cooperative society rooted in social justice values
where media operates in the interests of people and
where creativity flourishes.

9. Mission Statement (cont.)
 Value
As a Bangladeshi radio station, our core value is to
possess all the Bengali traditions throughout all over
the organization. Besides we also promote Bengali
music, culture, traditions, sports to our listener
throughout all of our programs.
 Goal
Our goal is to purchase all the media rights of Cricket
and Football of Bangladesh so that we can provide our
listener with the best sports live commentary.

10. Radio Bhumi’s Business
 Offers different types of programs to listener
 Do not charge any money to listener
 Make profit from
 Selling ads
 Holding special event
 Sponsorship
 Selling of special program
 On-air advertising makes up a major part of their
revenue

11. Radio Bhumi’s Valuable Resources
 Equipment
 Technological Asset
 Relationship
 Human Assets
 Program
 Organizational Culture

12. Capabilities
 Drawing from the aforementioned resources and using
skilled employees
 The way in which their organization operates their radio
stations
 Strict Monitoring
 Continues Feedback

13. The Competitive Advantage
 Sports Content
 Equipment
 Company’s Culture
 Research Development Team

14. Value Chain Model

15. Analyzing the External Business Environment

16. Media and Broadcasting Industry:
 The media industry of Bangladesh is booming rapidly in the recent
time with many sectors enjoying profitability and influence in the
expanding markets.
 The media industry usually refers to the publishing, radio channels,
television channels, film and productions.

17. Sectors of Media and Broadcasting Industry
Media Industry
Newspaper
Film/ Production
Radio Channels
TV Channels

18. Direct & Indirect Competitors
Direct
Competitors
• Progam based - Radio Foorti and Radio Today.
• Sports based - Jaago.
Indirect
Competitors
• ABC Radio, Radio Dhoni, Colors FM, Radio Dhol, Radio Shadhin, Dhaka FM etc.

19. Strategic Groups of Radio Channels
Public Service Broadcasting
Bangladesh Betar
15 Regional MW, 12 FM
Schedule 300H Program per day
Commercial Broadcasting
25 FM channels with 15 FM
Stations
Community Broadcasting
14 Stations 120H Program per
day
International Broadcasting
BBC, Voice of America, DW Bangla,
Washington Bangla, China Radio
International, Radio Russia, Radio
Tehran Bangla, Pars Today Bangla
Radio Japan
Radio Channels

20. Macro Environmental Analysis
 Political Factor
 Economic Factor
 Social Factor
 Technological Factor
 Legal Factor
 Environmental Factor

21. Micro Environmental Analysis
 Rivalry among established companies: HIGH
 Risk of entry by potential competitors: HIGH
 Threat of substitutes: LOW
 Bargaining power of buyers: LOW
 Bargaining power of suppliers: HIGH
 Power of compliment providers: HIGH

22. Industry Life Cycle
 The industry is experiencing the growth stage now

23. SWOT Analysis

24. SWOT Analysis
 Strength and weakness is the internal factor
 Opportunities and treats are the external factor
 Strength helps to get competitive advantage
 Weakness is the area where you need to improve

25. • First FM station to introduce live sports
commentary.
• Bangla song and programs only.
• Use of pure Bangla.
• Tune English.
• Well- equipped station.
• Channel I as sister concern.
• Strong monitoring by Channel I.
• Innovtion Team and continuous R&D.
STRENGTHS
• Dhaka-based only.
• Lack of skilled commentators.
• Limited programs.
• Separated Marketing Team.
• Under developed website.
• Lack of HD sound system.
WEAKNESSES

26. • Expansion in metropolitan cities and rural areas.
• Target the Bengali listerners living abroad.
• Celebrity apperance and endorsement.
OPPORTUNITIES
• Intense rivalry
• Tendency of copying programs and techniques.
• Decrease of quality of program.
• Switching of listeners due to limited programs.
• Youtube, TV channels.
THREATS

27. Strategic Goals, Recommendations &
Strategy Formulation

28. Set of Goals
 Be the number one radio station according to TRP
within 5 years.
 Expand more areas locally (including town areas in
different districts) within 2 years.
 Address the Global market specially based on
Bengali Community in different parts of the world
within 4 years.
 Buying all the sports rights through their investors
(Channel I) within next 2 years.
 Develop new manpower within 3-year time frame
 Add new program to track new customers within
2.5 years

29. Set of Recommendations
 Draw a direct communication between Marketing Team and
Innovation Team.
 Cover the divisional city and after that 64 districts city area.
 Recruit more permanent employee to increase organizational
commitment.
 Increase the quality of sound by improving or adding new
equipment.
 Strategic Alliance with independent training center.
 Establish new Information System Department.
 Ensure the flow of information within the company and make
alignment of every department exist in the radio station.
 Joint venture with other radio station in USA, UK, UAE,
AUSTRALIA
 Strategic alliance with advertising agency to get the insight
of that industry.

30. Functional Level Strategies
 Human resource strategy
 Design training program
 Information System
 Web site design
 Web based information system
 Marketing
 link between Innovation team, HR team and
Production department

31. Business Level Strategies
 Focusing only on sports based program
 Company targets a very specific segment
 Come up with more new sports based analysis program
 Focuses especially in cricket due to high market demand
Technology Strategy
 HD quality sound system

32. Corporate Level Strategies
 Strategic Alliance with Professional Training Centers
 Institutes like BMTI, BIJEM, JobA1 etc.
 Contractual Agreement with Advertising Agencies

33. Global Strategy
 Grab Bengali listeners in USA, UK, UAE, Australia
etc.
 Joint Ventures with foreign radio stations.
 Separate operations in those countries in future.

34. THANK YOU!