2. Visualize:
Customer is driving a car*, listening to the radio.
Suddenly, great new song starts playing.
(S)he wants to know who it is.
(S)he wants to hear it again.
(S)he wants it!
* Or (s)he is in a pub or in a shopping mall or ...
dario.mrvelj@zg.t-com.hr 2
3. Imagine:
(S)he can push a button and it comes right into
smartphone or PC mail inbox.
As an info, or download link, or audiofile.
No waiting, no iTunes, no torrent, no questions!
No impulse lost!
dario.mrvelj@zg.t-com.hr 3
4. Level 1 – remember and check:
1. Remember the name of a radio station and
time.
2. Check it on the internet site with all the radio
stations’ playlists
Requirements:
• Internet site
• Radio stations’ compliancy (playlist <> stats)
dario.mrvelj@zg.t-com.hr 4
5. Level 2 – send info and check:
1. Sand one-touch-SMS/mail (radio station
code) to your PC inbox
2. Check the internet site with all the radio
stations’ playlists later on your PC
Requirements:
• Internet site
• Radio stations’ compliancy (playlist <> stats)
• Radio stations’ code standardization
dario.mrvelj@zg.t-com.hr 5
6. Level 3 – find info now:
1. Check it on the internet site with all the radio
stations’ playlists (smartphone)
Requirements:
• Internet site
• Radio stations’ compliancy (playlist <> stats)
dario.mrvelj@zg.t-com.hr 6
7. Level 4 – send order:
1. Sand one-touch-SMS (radio station code) to
the new service
2. New service sends link / audiofile to your
mailbox (GSM / PC)
Requirements:
• Receiver: New service offering audiofiles downloads
– Internet site: pre-activation of the user (phone e-mail connection; user agreement)
• Radio stations’ code standardization
dario.mrvelj@zg.t-com.hr 7
8. Level 5 – download file:
1. Check it on the internet site with all the radio
stations’ playlists (smartphone)
2. Download it to your smartphone
Requirements:
• Radio stations’ compliancy (playlist <> stats)
• Radio stations’ code standardization
• New service offering audiofiles downloads
– Internet site: pre-activation of the user (phone e-mail connection; user agreement)
dario.mrvelj@zg.t-com.hr 8
9. Level 6 – one-touch:
1. Just push the button on your car radio
2. Info goes to GSM via Bluetooth
3. Go to “Level 2” or “Level 4”
Requirements:
• Radio stations’ code standardization
• Hardware option on car radio ( prefered supplier) – bluetooth
communication to GSM: station code, time
• Bluetooth connetion: car radio <> GSM
• New service offering audiofiles downloads
– Internet site: pre-activation of the user (phone e-mail connection; user agreement)
dario.mrvelj@zg.t-com.hr 9
10. Potential:
iTunes sold 6,000,000,000 audiofile downloads
last year!
GSM operators download impulses!
Artists intelectual property protection!
Internet site marketing!
Global franchise!
dario.mrvelj@zg.t-com.hr 10
