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CLIENT: Horton’s Carpets PHONE:
TITLE: Installation Nightmare FAX:
CONTACT: SALES REP:
DATE WRITER/
PRODUCER: Christina Hein
GRAPHICS VIDEO AUDIO
Lifetime Guarantee
Save Money on the
Total Job!
Addresses of both
locations
COLOR FOOTAGE: Sweeping pan
of home exterior – INT. Woman
answers door to reveal a scary
looking guy
FOOTAGE CHANGES TO B&W
WITH HITCHCOCK STYLE CUTS
OF NOSE RING/RIPPED
PANTS/GREASY HAIR – WOMAN
SLAMS DOOR; GUY THEN
APPEARS IN WINDOW BANGING
ON GLASS; WOMAN IS FRANTIC
– CU OF HER FACE
SHOT SPINS AWAY THEN COLOR
FOOTAGE OF WOMAN
ANSWERING DOOR FOR
HORTON’S GUY; VARIOUS
SHOTS OF INSTALLING;
INTO SPLIT SCREEN OF B&W
GUY & HORTON’S GUY;
FULL SCREEN ANIMATION
ENDING OF LOGO
PLEASANT MUSIC…
SCARY GUY: We’re here to install your
carpet…
CHANGES TO EERIE MUSIC…
ANNC: Don’t get trapped in the
installation nightmare. (PAUSE &
PLEASANT MUSIC RETURNS)
At Horton’s Carpets we have installers on
staff – so you know you can depend on
quality and professional installations!
Who do you trust to be in your home?
Horton’s Carpets East & West – come
shop us today!
Approved:_____ Approved with changes:_______ Client signature:____________
Creative Services Production Copy
1

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Installation Nightmare

  • 1. CLIENT: Horton’s Carpets PHONE: TITLE: Installation Nightmare FAX: CONTACT: SALES REP: DATE WRITER/ PRODUCER: Christina Hein GRAPHICS VIDEO AUDIO Lifetime Guarantee Save Money on the Total Job! Addresses of both locations COLOR FOOTAGE: Sweeping pan of home exterior – INT. Woman answers door to reveal a scary looking guy FOOTAGE CHANGES TO B&W WITH HITCHCOCK STYLE CUTS OF NOSE RING/RIPPED PANTS/GREASY HAIR – WOMAN SLAMS DOOR; GUY THEN APPEARS IN WINDOW BANGING ON GLASS; WOMAN IS FRANTIC – CU OF HER FACE SHOT SPINS AWAY THEN COLOR FOOTAGE OF WOMAN ANSWERING DOOR FOR HORTON’S GUY; VARIOUS SHOTS OF INSTALLING; INTO SPLIT SCREEN OF B&W GUY & HORTON’S GUY; FULL SCREEN ANIMATION ENDING OF LOGO PLEASANT MUSIC… SCARY GUY: We’re here to install your carpet… CHANGES TO EERIE MUSIC… ANNC: Don’t get trapped in the installation nightmare. (PAUSE & PLEASANT MUSIC RETURNS) At Horton’s Carpets we have installers on staff – so you know you can depend on quality and professional installations! Who do you trust to be in your home? Horton’s Carpets East & West – come shop us today! Approved:_____ Approved with changes:_______ Client signature:____________ Creative Services Production Copy 1