This document discusses how media influences Americans' perceptions of gun violence. The author hypothesizes that (1) Americans feel driven by fear from news coverage that overstates rising gun deaths, even as deaths decrease; (2) advertisements imply guns are easily obtainable, though regulations vary by state; and (3) the NRA urges gun ownership. The author outlines a graduation thesis on this topic, examining statistics on gun deaths and mass shootings, gun control laws and public opinions, and media influences through news, documentaries and advertising.