RaceSnaps SmartPitch

1. LINDA LEE, GREG TUBALLES, PAVOL VASKO, CHRISTEN ZELLINGER
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2. PROBLEM
Purchasing photos from the official
race photographer is expensive and
the selection can be limited.
• Most athletes have never purchased or purchased less
than 5 photos (96%)
• Price (45%) and Selection (23%) are barriers to purchase
• Most (83%) would not spend more than $20 per photo
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3. SOLUTION
RaceSnaps crowdsources photos from
spectators and freelance photographers
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• Better Selection
• Affordable Memories
Our price: $5 - $10 per photo
vs.
Their price: $30 per photo
• Business Opportunity
• Engagement of Crowd
VALUE PROPOSITION

4. HOW DOES IT WORK?
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1. Snap a Photo
2. Upload to our servers
3. We find runners via
BIB number
recognition software
4. Customer searches
for photos via BIB and makes purchase

5. THE RACESNAPS ADVANTAGE
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Official Photographer
• High Cost / Low Margin
• Wages, Travel & Lodging
• Manual Sorting
• Customers must wait for
photos
• No profit sharing
RaceSnaps
• Low Cost / High Margin
• Limited Overhead
• Automated Sorting
• Receive photos faster
• Customers save $
• Profit is shared

6. MARKET OVERVIEW
• 15 Million Race Finishers & Growing in
USA
• 26,000 Running Events Nationwide
• Growing Worldwide
• First mover advantage
www.RunningUSA.org
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• Opportunities
• Obstacle Runs & Mud
Races: ~4 million U.S.
participants
• Triathlons: ~500k U.S.
participants

7. BUSINESS MODEL
Revenues
Photos: $7 average
70% / 30% Rev share
Advertising:
$5 CPM
Storage:
$8.99 per month
Gross Margin: 28%
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Cost structure
Hosting & Bandwidth
Website and app maintenance
Community / Marketing
Manager
OCR Software Updates
Marketing and G&A

8. INVESTOR PROPOSAL
Prototype:
$17k + $30k + $20k + 10k Legal + $13k Ops = $90k
Start-up Cost $90k LESS Capital Raised $20k = $70k ASK
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Exit Strategy: Acquisition or joint venture with…