Reach Accountant aims to simplify accounting for small businesses by providing an online accounting software with support from accountants. It targets startups, small businesses, professionals, consultants, and online businesses who need an accounting system but find existing options like Tally confusing and time-consuming. The document discusses the pain points of current accounting systems, the large potential market of small businesses in India, and Reach Accountant's plans for growth in revenues, customers, employees and developing a fully-automatic software based on initial customer feedback.