Ruschel & Associados is a Brazilian marketing and communications consulting firm with over 20 years of experience in the Brazilian market. They offer individualized solutions for clients across various industries, with an unconventional approach. Their services include promotion, press relations, communications, and storytelling through their blog "In Vino Viajas" which reaches readers in 124 countries. They help tourism, wine and food clients connect with potential Brazilian consumers through emotional storytelling about people, places and communities.

1. Ruschel & Associados
The best marketing & communications partner
to improve your business in Brazil

2. If you're looking for a nimble, next-
generation marketing partner to
improve your business in Brazil,
welcome to Ruschel & Associados!
Ruschel & Associados is a Brazilian
marketing and communications consulting
firm with experience in the market for over
two decades. We offer a different approach
in creating individualized solutions for clients
across, and deliver unconventional results.
Let’s connect!
The best partnership to improve your business in Brazil

3. Services in the Brazilian market

4. Services in the Brazilian market

5. Services in the Brazilian market
Promotion
Promoting events like degustations & tastings
and manage activities like brotherhoods and
relationship clubs
Press services & relations
Showing your values to hot tourism and wine
Brazilian journalists
Communications
Storytelling at the In Vino Viajas blog and
creation of newsletters to talk with selected
networks on tourism & wine trades, media and
consumers

6. Services in the Brazilian market
Storytelling by In Vino Viajas
Reaching your
potential consumers
with stories about
people, itineraries,
places, communities
and products that
entertain, amuse
and delight
everyone.

7. Services in the Brazilian market
In Vino Viajas offers unique storytelling that
goes to the heart – and sells
In Vino Viajas is the 10th most accessed wine-blog in Brazil
and the most international blog of wine culture, oenotourism
and cultural tourism from Latin America.
Published in Portuguese with thousands of readers in Brazil
and in another 124 countries, In Vino Viajas has achieved
prestige and allegiance. The main reason for its success is that
we tell stories that entertain, amuse and delight everyone. We
inspire people, and our stories touch them in a very special
way.
Readers from 124 countries, 24
hours a day, 7 days a week

8. Services in the Brazilian market
At In Vino Viajas we reach people who seek wines not because of their scores, but
because they taste good and were produced by human beings, families and communities
with identity, honesty, and quality.
The heartwarming
story of Anna
Laudisi and his
family to produce
Dolcettos and
Barberas in Piedmont
had hundreds of
impassioned readers.

9. Services in the Brazilian market
In Vino Viajas goes to the hearth of people wich is deciding on a tourism destination: we
show places and communities that offer identity, truth, culture and joy of life.
We interviewed
Santiago Vivanco,
president, to
present and show
the Museum of
Wine Culture from
La Rioja in Briones,
Spain

10. How “In Vino Viajas” can help you
Tourism trade
To territories, destinations, communities, regions, cities or
wine routes associations we propose more benefits for the
same investment with our winning 3 X 1 strategy: we
visit your community and show it to readers from 124
countries as:
1) a series of stories published in “In Vino Viajas” 3 or more
times
2) publication of these stories on the client’s website
3) and we publish them too in a newsletter to sent to travel
agencies, journalists and potential travelers
Brazilians are big spenders
when travelling abroad
According to UNWTO, 6.5 million
Brazilians spent US$ 26 billion in
foreign travel in 2012, and many
Brazilians travel to Portugal, France,
Spain, Italy, Germany and the UK,
seeking their family roots. Do you
want to stay in the roadmap?

11. How “In Vino Viajas” can help you
Wine trade
For producers and exporters of wines, olive oils and
original food “In Vino Viajas” will tell stories that shows
your house, your table, your food, your work, your
community, your terroir and your family the best way
there is: with emotion & savoir-faire.
We will show that you are a person who loves what you
do and respects those who consume your products.
The Brazilian wine market: big
opportunities
Brazil has the 7th largest GDP in the world
and Brazilians consume only 1.9 liters of
wine per year (2012). According to a
Vinexpo study published in 2013, by 2017
Brazil will be one of the world's top 10 red
wine consumer markets.

12. How “In Vino Viajas” can help you
Our proposal is not sell products, but
create value to brands, places, people
and destinations
In “In Vino Viajas” pages we show the life of families,
producers, workers, distributors, architects, mayors,
shopkeepers, hoteliers, popular artists, local leaders
and tell about their ideals, difficulties and successes.
We connect real people, their values and their
behaviors up front. We don't advertise, we reach out
and touch – and emotional positioning is the best way
to sell products with “soul” such as wine and
oenotourism. Emotion is the best way to sell products with “soul”
such as wine and oenotourism

13. How “In Vino Viajas” can help you
In Vino Viajas’s profile readers
Men & Women, high qualification and income with sophisticated
consumption habits in 124 countries in Europe, Latin America,
North America, Asia, Russia & Balkans, Middle East, Australia
and Africa.
Number of unique IPs (geo-referenced access records) in the
main 15 countries besides Brazil: Portugal (353 IPs), France
(345), Italy (320), United States (286), Spain (275), Germany
(259), Switzerland (85), England (65), Argentina (55), Canada
and Mexico (53), Netherlands (54), Russia (45) and Australia
(38) (Data June, 15, 2015)

14. The best partnership to improve your business in Brazil
Contact us to request a tailored quote
We love our work and we will do everything
possible to find a solution that will please you.
Let us help you to touch people.
São Paulo - Brazil
Phone: +55-11-4702-9006
Mobile: +55-11-999-743-187
E-mail: rogerio@ruscheleassociados.com.br
www.ruscheleassociados.com.br
Skype: rruschel1 Rogerio R. Ruschel, Director