Quit Fetishizing Finished Products & Learn to Love an Iterative Design Process: The 100-Day Project & Making-as-Thinking

WedOct17/9:30am
WHAT TIME IS IT?
BenjaminShown
WHO'S TALKIN'?
CreativeDirectoratBlink
WHAT'S HIS GIG?
@benkshown
INSTAGRAM/TWITTER/LINKEDIN
DesignProcess
FinishedProducts
anIterative
QuitFetishizing
&LearntoLove

I’m a creative director,
graphic designer,
husband, dad, tall guy,
Hoosier, Bay Stater,
conference speaker.
WHO AM I

Quitfetishizing
finishedproducts
MY TALK IS ABOUT

Quitfetishizing
designprocess
finishedproducts
Loveaniterative
MY TALK IS ABOUT

The100DayProject
MichaelBierut
YaleSchoolofArt

100 Days of Lettering
TIANTIAN XU / SEATTLE, WA
My 100 Days of Making
JONATHAN LOGERSTEDT / SEATTLE, WA
100 Days of Portraits
LAINI FLETCHER / BOSTON, MA

Morning Melodies
LUCA LONGOBARDI / ROME, ITALY
Unleash the toys
KEVIN PHILLIPS / AUCKLAND, NEW ZEALAND
100 Days Painted Paper Collage
JULIE HAMILTON / WHISTLER, BC

Abstract
Asymmetry
Geometry
Flow&tension

Digital
Two-dimensional
AdobeIllustrator

Medium:
Instagram
Artboard:
Square

1. Abstractcompositions
2. Simple,asymmetricgeometry
3. Digitaltwo-dimensional
4. Instagramsquareartboard
5. Black,white,pinkcolorpalette
#100DaysofBlackWhitePink
January1st,2018

Day 8
JANUARY 8TH
Day 12
JANUARY 12TH
Day 22
JANUARY 22ND

Day 26
JANUARY 26TH
Day 17
JANUARY 17TH
Day 74
MARCH 15TH

Day 60
MARCH 1ST
Day 59
FEBRUARY 29TH
Day 81
MARCH 22ND
84 90 78

Day 8
JANUARY 8TH
Day 12
JANUARY 12TH
Day 22
JANUARY 22ND
37 28 37

Likesperpost
Day 1 Day 100
100
0

Day 1
JANUARY 1ST
�
Day 100
APRIL 10TH
�

Day 58
FEBRUARY 28TH
Day 93
APRIL 3RD
Day 85
MARCH 26TH

Day 37
FEBRUARY 6TH
Day 39
FEBRUARY 8TH
Day 91
APRIL 1ST

Ronald
BLINK VISUAL DESIGNER
@100daysofronald

Tom
BLINK CREATIVE DIRECTOR
@seetommake

Mike
BLINK INTERACTION DESIGNER

Mike
BLINK INTERACTION DESIGNER
5 different styles / 20 days each
@mw_design_ig
#100daysofanimals

projects?
iterativemaking
Howcanyou
leverage
inclient/studio

designprocess?
iterativemaking
Wherecanyou
leverage
withinyour

Stanford d.school / Stanford, CA

Nielsen Norman Group / Fremont, CA

Alexander Wyrick / New York, NY

Corber Creative / Vancouver, BC

Object Design Studio / Minneapolis, MN

Moodboarding
1.
Conceptcards
2.
Visualsketching
3.

Moodboarding
Conceptcards
Visualsketching
1.
2.
3.

DESCRIPTION
YOUR NAME SKETCH
CONCEPT NAME
TAGLINE

9MS RETAIL + TECTONIC
Ribbon Agent
CONCEPT 1: 1. SYSTEM MECHANICS
Strict but fluid modular hierarchy
2. METAPHORS LEVERAGED
News ticker, train station signage, TV bumpers
3. LOOK + FEEL
Modern art museum, bold color, fast + fun
4. MOTION STORY
L-R expanding, varying ‘blooms’, subtle 3D
A succinct and flexible unit of horizontal strips
command all content. Personality in playful motion
and assorted blooms.
CONCEPT CARDS 10MS RETAIL + TECTONIC
Layers
Distinct layers keep everything on rails.
Stacking, shelves, landscapes, underwater
3. LOOK + FEEL
Clean, simple, modern, straightforward, not 3D
4. MOTION STORY
Playful snappiness, buoyancy, Y-axis reveals
Clear hierarchy along distinct horizontal layers
with dynamic shifting, break the horizon hero.
Can be a 2, 3, or 4 layer system.
CONCEPT CARDS
Layers
Distinct layers keep everything on rails.
Stacking, shelves, landscapes, underwater
3. LOOK + FEEL
Clean, simple, modern, straightforward, not 3D
4. MOTION STORY
Playful snappiness, buoyancy, Y-axis reveals
Clear hierarchy along distinct horizontal layers
with dynamic shifting, break the horizon hero.
Can be a 2, 3, or 4 layer system.
CONCEPT CARDS
Pattern + Fill
Panels embrace full height, L-R hierarchy
Museum/exhibit design, wallpaper, posters
3. LOOK + FEEL
Textural, close-up, white space, typographic
4. MOTION STORY
Bold figure/foreground swaps, dissolves, crops
Honest and confident system of clean pattern, fill,
and image panels that provides dynamic info as
well as an opportunity for lots of remixing.
Dynamic Posters
Posters provide contain shape story/system
Poster design, modernism, GIF culture
3. LOOK + FEEL
Varietal, photo, typographic, contemporary
4. MOTION STORY
Subtle animations bring calm posters to life
Let’s marry poster design’s rich/awesome history
with subtle/delightful motion moments that inform
and direct. Hero portrait-oriented ‘posters’ demand
visual attention, subordinate ‘posters’ fill out the
system hierarchy.
CONCEPT CARDS
Giant Symbols
Wayfinding as elements instead of a mode
Road signage, planetary orbit, live characters
3. LOOK + FEEL
Abstracted icons, bold sizing, small subtext
4. MOTION STORY
Personified, engaged, mischievous
Oversized icons are discrete elements that can live
on top of other content, introduce transitions, and
be easily understandable at 50'.
Data Mesh
Data layer is the unifying "glue" for elements
Control panel, HUD, augmented reality
3. LOOK + FEEL
Futuristic, single color on imagery, crisp lines
4. MOTION STORY
Digital distortion, "alive data"
An elegant layer of data serves as the concierge
for the system, providing context, information, and
texture for the content.
Shrines
Persistent wayfinding and content buckets
Museum exhibits, Voltron
3. LOOK + FEEL
Color coded, mix & match, intricate
4. MOTION STORY
Content blooms from shrines
"Shrines" exist as detailed product zones with
specific buckets for content. "Big Impact Themes"
point back to related shrines while Microsoft
company branding does not.
False Room
Physical zones are mapped to be reactive
Spotlights, stage sets
3. LOOK + FEEL
Patterns, color, and imagery around items
4. MOTION STORY
Alive backgrounds energize static products
Physical products influence the video screen
behind it, creating an augmented physical/digital
experience.
CONCEPT CARDS
Slider
Strict motion and content rules
Sliding doors, modular architecture
3. LOOK + FEEL
Bold, intentional, eclectic
4. MOTION STORY
Panels slide L/R and exit behind other panels
Sliding panels expose typographic wayfinding
lockups, video, and imagery. Panels have strict
physical rules and use clever layering to enter and
exit the screen.
Tetris
Blocks of screens display groups of content
Tetris, topographic maps, pixels, Rubik's cube
3. LOOK + FEEL
Color blocking, flat
4. MOTION STORY
Eclectic: blocks fold open, shrink, roll over
Embraces the bezel so individual screens are
treated as discrete blocks, grouped together
to display different types of content, or behave
differently. Always maintains the grid.
Behind the Glass
Glass panels define space and focus
Colored glass, windows, magnifying glasses
3. LOOK + FEEL
Timeless materials, colorful, hi-tech friendly
4. MOTION STORY
Bezier curve driven slides and reveals
Layers of depth are created with magnified and
obscure colored glass panels that expose content
zones, wayfinding, and theme reveals
Atlantic Station
Wayfinding zones and content buckets
Information and transportation systems
3. LOOK + FEEL
Metro (subway) meets Metro Next
4. MOTION STORY
Conveys trains crossing, doors opening
A familiar and friendly display system. Fixed
wayfinding zones are obscured by abstract
content containers reminiscent of train arrivals
and opening doors.
CONCEPT CARDS
Shuffle & Deal
Content is placed and organized on "cards"
Cards, decks, possibility, good fortune
3. LOOK + FEEL
Abstract and modern meets familiar and fun
4. MOTION STORY
Shuffle, deal, fan, stack, throw
System elements are stacked in vertical layers
and move with the behavioral properties of a deck
of cards. Colored shapes are scaled and sized
according to function. Movement unites with fun.
Horizon
Lines open/close to create content buckets
Horizon, travel, sunrise, sunset
3. LOOK + FEEL
Abstract, digital nature, bright colors
4. MOTION STORY
Expand/contract, move on rails
Store display is united with a consistent horizon
that can flex and grow to reveal content and
information while creating a digital sense of space.
CONCEPT CARDS11MS RETAIL + TECTONIC
Pattern + Fill
Panels embrace full height, L-R hierarchy
Museum/exhibit design, wallpaper, posters
3. LOOK + FEEL
Textural, close-up, white space, typographic
4. MOTION STORY
Bold figure/foreground swaps, dissolves, crops
Honest and confident system of clean pattern, fill,
and image panels that provides dynamic info as
well as an opportunity for lots of remixing.
CONCEPT CARDS

7HBO.COM NEXT
My HBO
Like/dislike anything to show more or less of that
kind of content in the future - system learns.
Provide a way to say,”I watched this” to expose me
to more new content
Follow people, genres, shows, etc. to populate feed
just for me
Works well for non-subscribers but adds value for
subscribers through personalization tools
Scalable to all form factors. No dead ends.
DISCOVERY
DEEP CONNECTION
SHOW INFORMATION
HOMEPAGE
Feed of HBO content tailored to me
22HBO.COM NEXT
Zoom Schedule
A fast way to see what's on now and next
A new interactive way to interact with the schedule
Zoom in on the schedule to learn more about what
is playing, when it will play again, or watch related
clips and extras inline
Could be sortable, personalized
Search to pivot and narrow the schedule
Guide goes forward and backward in time
DISCOVERY
SHOW INFORMATION
Converge information with content
LIVE TV SCHEDULE
17HBO VISION
Direct Line
PLATFORM FOR SHOW INNOVATION
Content modules that allow showrunners to push
content directly to the users
Modules are governed by specific rules to increase
ease-of-creation for the showrunner
Exclusive content for digital portals
Content is un-filtered and immediate
MORE ACCESS TO CONTENT BECAUSE OF EASE-OF-
CREATION
USERS KNOW WHERE/HOW TO FIND WHAT THEY ARE
LOOKING FOR
CREATES 1:1 CONNECTION BETWEEN FANS & CREATORS
Connect showrunners to the fans
EXTRAS NEW MEDIUMEXTEND THE STORY
EXTEND THE SHOW
15HBO.COM NEXT
Overlay Player
Quick access to content
Contextual information
Chain play on a timer
Marketing promotion opportunity
SHOW INFORMATION
DEEP SHOW CONNECTION
LEARN ABOUT/SUBSCRIBE
PLAYBACK
Lightbox interactive player
10HBO VISION
Mode Shifter
ALIVE DISCOVERY
Three or more distinct ways to explore and discover
the catalog
Each uses a different visual/engagement model
Plays to the unique ways that users search for
content
GIVES USERS CHOICE FOR HOW TO DISCOVER CONTENT
REFLECTS DIFFERING CONTEXTS FOR MAKING CHOICES
CREATES A PLATFORM TO INNOVATE AND OPTIMIZE
TOWARDS A SUITE OF SEARCH TOOLS
Multiple modes of discovery
UTILITARIAN PERSONAL
DISCOVERY HUB
28HBO VISION
Mood Board
ALIVE DISCOVERY
Visual-first content discovery
Supported by sound + animation
Visual hierarchy through size/color/opacity
Users can create and share personal moodboards
Users control scale to set priority
Tablet/phone is the activity, TV displays results
ENTICE USERS THROUGH SENSES INSTEAD OF WORDS
TAKES THE "THINKING" OUT OF SELECTION
MORE ART, LESS SCIENCE
What are you feeling like tonight?
10HBO.COM NEXT
Series Timeline
See the entire overview of series content based on
a timeline view
All associated content bucketed by episode
Allow the user to zoom in and out to focus on a
season or smaller part of the season
SHOW INFORMATION
SERIES PAGE
See the entire season and related
content
25HBO.COM NEXT
Recipe Search
Fun interactive experience that lets you use
descriptive words to narrow the HBO collection
Search based on qualities other than genre and title
Help people discover the back-catalog
DISCOVERY
SHOW INFORMATION
SEARCH
Keyword Search
19HBO VISION
Heartbeat
Social activity mapped to content timeline
Both standalone and player-based experience
Allows HBO to control the social feed users see first
Creates "highlight reel" from spike moments
Feedback connected to moments informs
showrunners (single tap to "like" a moment)
Mobile, second screen, or voice-enabled
DISCOVER TOP SOCIAL ACTIVITY
CURATED BY HBO MEANS QUALITY NOT QUANTITY
Curated social and related content
Post Show Overlay
Integrated within player
EXTEND THE SHOW
17HBO.COM NEXT
Inline Expand
Fast and responsive animation
Quickly see content without page loads
See related content and exposure to catalog
SHOW INFORMATION
PLAYBACK
Content, quickly.
12HBO VISION
Play First
ALIVE DISCOVERY
Opt out of a playing TV show to see other options
Home screens are active instead of static
Autoplay channels built just for you
Push not pull
MAKES THE DECISION FOR YOU
CREATES SERENDIPITY/SPONTANEITY
Bring live surfing back to streaming
content
ALIVE + SERENDIPITY
30HBO VISION
Breadcrumbs
Home
ALIVE DISCOVERY
Social media posts can be engaged and added to
watchlist
Place HBO into calendar to cue up content
automatically
Physical/digital advertising that actually benefits
users
REMOVES THE NEED TO SEARCH
FITS HBO INTO THE USER'S SCHEDULE, NOT VICE VERSA
CONSOLIDATES MULTI-TOUCHPOINT INTERACTIONS
Content outside of the HBO bubble
12HBO.COM NEXT
Series Feed
Bring together all the show related content in a
feed.
Easily see what's new or relive the series from the
beginning.
Filter to the content type you are looking for.
Different content types have unique formatting to
create visual variety and hierarchy.
SHOW INFORMATION
DISCOVERY
SERIES PAGE
The one-stop shop for all related
content
27HBO.COM NEXT
Situation Search
Fill in the blanks to search and filter the HBO
collection.
Surface the breadth and depth of HBO.com content
People could search based on pre-canned terms or
customize and add their own.
DISCOVERY
SHOW INFORMATION
SEARCH
A more playful search based on your
context and interests.
21HBO VISION
Beyond the Box
Empowers showrunners to leverage devices that
make fans part of the show
Creates another seamless "layer" instead of an
additional interface
Alternative camera angles, AR, extras
Involves without competing for attention
PROVIDES NOVEL EXP.
ADDS CONTENT VALUE
Extending the story experience across
devices
PLAYBACK
19HBO.COM NEXT
Video Playlist
Personalized playlists dynamically created when a
single clip is selected
Below the player additional content is loaded
Helps the user discovery more contnet
SHOW INFORMATION
DISCOVERY
PLAYBACK
Series of content clips in a stream with
contextual content
14HBO VISION
Conquer the
Content
ALIVE DISCOVERY
Status bars track completion
Milestones illustrate history and habits
Shows users how data formulates suggestions
Offers logical next content path to explore
Eliminates content from the platform after being
"conquered"
EMPOWERS USER THROUGH SELF-INFORMATION
PROVIDES TRANSPARENCY FOR HOW A USER'S DATA IS USED
CREATES "BUY IN" FOR THE PLATFORM THROUGH HISTORY
Visualize your habits and history
ALIVE + SERENDIPITY
34HBO VISION
Whip
Touch focused interface with immediate
recommendations
Focused results based on selecting emotional
keywords
Playful and unique input through touch or voice
Separate feature as well as integrated into all
discovery models
USES LANGUAGE TO PINPOINT SUBTLE MOODS
VISUAL-FIRST WAY TO MANIPULATE LANGUAGE
ALIVE DISCOVERY
Leveraging natural language groupings
to curate mood based results
8HBO.COM NEXT
Remix
String together clips of upcoming, recently
released, and leaving soon content.
Clips can be from shows, trailers, extras
Easily jump from clip to clip, add to watchlist or dive
in deeper to full episodes and movies.
Clips are paired with extra information and related
content - never a dead end
If signed in, personalize to user
DISCOVERY
SHOW INFORMATION
HOMEPAGE
Stay up to speed with a personalized
short recap video
24HBO.COM NEXT
Dial in Discovery
A light way to find something new
Fun and ambigious - serendipitous - no one answer
Fun interactive experience that lets you use
descriptive words to narrow the HBO collection
Search based on qualities other than genre and title
Help people discover the back-catalog
DISCOVERY
SHOW INFORMATION
SEARCH
Tune dials to find what to watch next
18HBO VISION
Snackable Shows
Small, quick tidbits of content are delivered
irregularly to create serendipity
Reactions to world/life events as springboard for
"snacks"
Content expires quickly to instill urgency
Experimental content, formats, or delivery
KEEP USER ENGAGED BEYOND JUST REGULAR SHOW TIMES
UTILIZES FAMILIAR BEHAVIORS TO OTHER MOBILE
EXPERIENCES
Urgent, mobile-first content
EXTEND THE SHOW
16HBO.COM NEXT
Theatre Mode
Revise the expectations of a fullscreen experience
Learn more about the content being watched
Be exposed to more related content
Give users a reason to stay in fullscreen mode
Audio/Video Phile mode
SHOW INFORMATION
PLAYBACK
Fullscreen playback
11HBO VISION
Profile Blender
Get suggestions based on the watching habits and
preferences of friends
Opt in to use name/push suggestions
Location-aware app cross-references the
preferences of multiple viewers
Tools to help users make choices on sets of results
HELPS MAKE THE FINAL CHOICE
ALLEVIATES BURDEN OF JUGGLING MULTIPLE OPTIONS
BRINGS COMMUNITY TO STREAMING
ALIVE DISCOVERY
Social connection without the work
FOCUSED UTILITY
29HBO VISION
Cinematic UI
Layouts that reflect genre
Content affects visuals/sound/animation
Interactions defined by camera movement
Content creators can help decide how content is
displayed
CONTENT LIVES IN ITS OWN WORLD
DIFFERENTIATOR IN THE MARKETPLACE
GIVES SHOWRUNNERS CONTROL OVER HOW THEIR
CONTENT IS DISPLAYED
Interface becomes an extension of
content
11HBO.COM NEXT
Series Modules
The series page is a list of modules that expand
inline
Add modules as the series grows
Dive into more content without losing context
SHOW INFORMATION
SERIES PAGE
Flexible Series Page that you can grow
with
26HBO.COM NEXT
Search w/ the Web
Leverage data outside of HBO.com to provide
associated keywords that deliver related results
Always show some results
Play content clips/trailers inline
DISCOVERY
SEARCH
SEARCH
Always show results as recomendations
20HBO VISION
Pause as Portal
Pause is no longer a static screen but a way to
engage the content
Interactive visuals
Characters are highlighted and guide the
experience
Easter eggs built into pause function
Maintains cinematic nature of the content
PROVIDE IMMEDIATE ACCESS TO CHARACTER/SCENE/
SERIES INFORMATION
FILLS ROLE OF "SECOND SCREEN"
Not just for when the pasta's done
PLAYBACK
18HBO.COM NEXT
Grid Player
Main focus on the playing experience
All surrounding content provides deeper catalog
recomendations
Grid of content remixes when another content item
is selected
Surrounding content could be news, schedule,
related, promotional
SHOW INFORMATION
PLAYBACK
Easy exposure to related contnet
13HBO VISION
Channelize
Anything
Mix together content you like to generate a new
stream of similar stuff
"Content" is diversely defined (series, movies,
episodes, genres, people, etc).
An intelligent and never-ending feed of what's new
and relevant to that channel
Showrunners can push content directly to fans
ONE-STOP SHOP FOR WHAT I'M INTERESTED IN
SYSTEM CURATED, USER CONTROLLED
ALIVE DISCOVERY
The user plants the seed
ALIVE + SERENDIPITY
31HBO VISION
Catch Up
Presents a prioritized personal watch list
Connects you to the latest episodes of your shows
Displays where your friends are at in shows that you
both watch and encourages you to catch up
SOCIAL ENGAGEMENT
PERSONALIZED CURATION
EASES DECISION-MAKING
ALIVE DISCOVERY
Here's what you've missed
14HBO.COM NEXT
Series Player
Deeper understanding of content
Quick glance at the important information
SHOW INFORMATION
PLAYBACK
See more than just the video
9HBO VISION
Pillow Talk
ALIVE DISCOVERY
User suggestions cued up by watching habits
Unique touch interactions to refine tastes (swipe
left/right)
Always in context
Watchlist is mine + a friend's (HBO)
Relationship builds over time
MAKE HBO FEEL LIKE A REFLECTION OF PERSONAL TASTE
MAKES ONBOARDING FUN AND LIGHT
BUILDS REPORT AND BUY IN
Interaction is a conversation to build a
relationship with HBO
THE HUMAN LAYER
27HBO VISION
Considered
Connection
ALIVE DISCOVERY
Internet of things can make suggestions based on
current activities, connected controls, and location
Health trackers will inform suggestion engine
through biometric data
Subtle inputs for precise outputs
Your day, illustrated
BETTER SUGGESTIONS THROUGH MORE INFORMATION
NEW WAYS TO CONTROL THE EXPERIENCE
AWARE OF THE UNTANGIBLES
The future state of personal awareness
21HBO.COM NEXT
Video EPG
A fast way to see what's on now and next
Schedule lists content in a highly visual way
Mouseover or tap to get an animated clip of the
trailer or show
Personlize your schedule based on genres/people/
shows you're interested in
AUTHENTICATE TO PERSONALIZE
DISCOVERY
SHOW INFORMATION
LIVE TV SCHEDULE
Let me watch to find out what's on
15HBO VISION
Kevin Bacon
ALIVE DISCOVERY
Engaging, visual-first ways to explore information
beyond just content names
Allows users to follow links between shows,
showrunners, actors, etc.
Informative instead of just descriptive
CREATES NEW, DEEPER MODES OF DISCOVERY
GOES BEYOND CURRENT GRID PARADIGM
HIGHLIGHTS THE TALENT THAT MAKES HBO GREAT
Explore connections behind the
content
ALIVE + SERENDIPITY
37HBO VISION
Novel Immersion
Virtual reality, projection mapping, or haptic
feedback enabled
Shows reach beyond the edge of the "screen".
Putting the viewer into the scene is better than
seeing it live.
Interactive experiences make the content real.
POWERFUL USER ENGAGEMENT
NEW EXPERIENCES THAT ARE UNIQUE TO HBO
Add new dimensions to content

Visualsketching
You’llwantsome
crispconstraints
beforedivinginto

KEYWORDS
SIMPLE
EMPOWERING
SMART
ENGAGINGPERSONAL
ELEGANT
TRUSTWORTHY
FRESH
VISIONARY
FAST
Brand
keywords
Singular
form factor
AWS QUICKSIGHT PRODUCT DESIGN
MOODBOARD NIGHTINGALE ELEGANT ENGAGING VISIONARY FAST PRECISE VIBRANT
MOODBOARD NIGHTINGALE ELEGANT ENGAGING VISIONARY FAST PRECISE VIBRANT
3137
MOODBOARD CARTWRIGHT SMART FRESH TRUSTWORTHY SIMPLE BRIGHT CRISP FOCUSED
MOODBOARD CARTWRIGHT SMART FRESH TRUSTWORTHY SIMPLE BRIGHT CRISP FOCUSED
AWS QUICKSIGHT PRODUCT DESIGN3238
MOODBOARD NEWTON VISIONARY EMPOWERING BOLD FAST RICH ENGAGING POWERFUL
MOODBOARD NEWTON VISIONARY EMPOWERING BOLD FAST RICH ENGAGING POWERFUL
3440
MOODBOARD EUCLID BOLD FRESH FAST ENGAGING UNIQUE PERSONAL FUN
26
Uniform
data set
Moodboard
directions

32 QUALTRICS: PHASE 02 38 QUALTRICS: PHASE 02 44 QUALTRICS: PHASE 02
33 QUALTRICS: PHASE 02 39 QUALTRICS: PHASE 02 45 QUALTRICS: PHASE 02

Everybitofsolidtheoryand
evidencedemonstratesthis—

Everybitofsolidtheoryand
evidencedemonstratesthis—
itimpossibletogeneratea
fewgoodideaswithoutalso
generatingalotofbadideas.
RobertI.Sutton
PhD Organizational Psychology
The Weird Rules of Creativity

Ineveryoccupationstudied—
fromartists,andpoetstoinventors
andscientists—thestoryisthe
same:Creativityisafunctionofthe
quantityofworkproduced.
RobertI.Sutton
PhD Organizational Psychology
The Weird Rules of Creativity

BenjaminShown
CREATIVE DIRECTOR
benjamink.com
WWW
@benkshown
Blink
UX RESEARCH + DESIGN
blinkux.com
WWW
@blink_ux

Quit Fetishizing Finished Products & Learn to Love an Iterative Design Process: The 100-Day Project & Making-as-Thinking

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Quit Fetishizing Finished Products & Learn to Love an Iterative Design Process: The 100-Day Project & Making-as-Thinking