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Pitching 101
(Warning: This deck sucks)
Andy Sack
30 Second pitches
Who do you pitch to?
Why is pitching important?
   (Pitching Makes You Answer Questions & Get Answers)


               - Validate the problem!
      Does it exist? Is it painful? Do you understand it?

             - Iterate on product vision!
Is it simple? Does anybody care? Do you understand customers?


                 - Iterate on language
   What language drives it home? What gets them excited?
Pitch Elements
   Opening
   Fact
   Problem
   Solution
FlexMinder
FlexMinder helps millions of Americans save on
the ever increasing cost of health care.
We do this by making it extremely simple to use
and maximize their Flexible Spending Accounts.

30 million Americans use these accounts every year,
and put $43 Billion into them in the hopes of saving
money, but it instead costs them time and they lose
$3 Billion annually.
GroupTalent
GroupTalent is a high-end marketplace for
software projects.
Every single company today needs software as part
of their business just to survive, but finding highly
skilled talent on demand is nearly impossible.

We’re building a curated platform that matches
talented software teams to projects based on their
expertise.
Opening
Is it a game? Marketplace? Social
network? Software tool?

What space is this in? Daycare? Food?
Health industry?
Fact
•   What is the state of things?
•   What’s happening out there?
•   Is the world changing?
•   Is a need becoming greater?
•   Tell a story.
Problem
you aren’t just building
*things*, you’re building solutions to
make people happy.

Simplify! – Make it sound painful!
Solution
What are you doing to solve it?

How is your solution interesting?

What makes it a 10x improvement?
Goals
     Make it quick – 15 seconds

 Get their interest to ask questions

Inspire them to aid you in your quest

Get/give clarity in what’s important
Passion
IT’S F*CKING
STUPID THAT…
Pitch Clinic!
Questions?
andrew@grouptalent.com

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Quick Pitching 101

  • 3. Who do you pitch to?
  • 4. Why is pitching important? (Pitching Makes You Answer Questions & Get Answers) - Validate the problem! Does it exist? Is it painful? Do you understand it? - Iterate on product vision! Is it simple? Does anybody care? Do you understand customers? - Iterate on language What language drives it home? What gets them excited?
  • 5. Pitch Elements Opening Fact Problem Solution
  • 6. FlexMinder FlexMinder helps millions of Americans save on the ever increasing cost of health care. We do this by making it extremely simple to use and maximize their Flexible Spending Accounts. 30 million Americans use these accounts every year, and put $43 Billion into them in the hopes of saving money, but it instead costs them time and they lose $3 Billion annually.
  • 7. GroupTalent GroupTalent is a high-end marketplace for software projects. Every single company today needs software as part of their business just to survive, but finding highly skilled talent on demand is nearly impossible. We’re building a curated platform that matches talented software teams to projects based on their expertise.
  • 8. Opening Is it a game? Marketplace? Social network? Software tool? What space is this in? Daycare? Food? Health industry?
  • 9. Fact • What is the state of things? • What’s happening out there? • Is the world changing? • Is a need becoming greater? • Tell a story.
  • 10. Problem you aren’t just building *things*, you’re building solutions to make people happy. Simplify! – Make it sound painful!
  • 11. Solution What are you doing to solve it? How is your solution interesting? What makes it a 10x improvement?
  • 12. Goals Make it quick – 15 seconds Get their interest to ask questions Inspire them to aid you in your quest Get/give clarity in what’s important

Editor's Notes

  1. You better know more than other people, if not you need to move fast and get ahead. And once you know more, you need to explain it simply!So many people just expect that everybody already knows this stuff. One guy at the last StartupWeekend was *shocked* that I didn’t know how the distribution of credit card scanning machines worked, and how information was routed.