The document summarizes the results of a questionnaire given to 20 people about their music preferences and magazine reading habits. Most respondents were aged 15-18 and male. Kerrang! was the most commonly read magazine. Popular artists included Muse, MCR, and Metallica. Respondents associated rock with words like "loud" and "rebellious" and preferred the colors black and red. They were most interested in gig reviews, interviews, and album reviews. Most would buy a magazine if they liked the cover artist and read an interesting article. They buy magazines weekly or fortnightly and are willing to spend £5-6. Therefore, the summary concludes the magazine should be weekly, cost £3-

1. Target Audience
Questionnaire Results
Sophie Russell

2. Click image to view video Click image to view video
Here I have included footage and a voice
recording of people answering my
Voice recording questionnaires.

3. Q1- How old are you?
7/20 =15-18
8 6/20 =19-24
7
6
5
4
Age
3
2
1
0
15-18 19-24 25-30 30-35 36-40 40-45 46+
As you can see, most of people who answered the questionnaire were aged 15-
18, closely followed by 19-24. These results will provide accurate findings for the
target audience for my magazine. It will help me to make my magazine more
appealing. I have mainly asked people within my target age range.

4. Q2- What is your gender?
12 Male, 8 Female
My results may be slightly bias to males.
Q3- Which magazines do you usually
read?
14/20 read Kerrang!, the
magazine which will
largely influence mine.
Rolling Stone is the least
Rock Sound
favourite magazine.
Kerrang! As my target audience
Metal Hammer enjoy reading Kerrang!, I
will look closely at issues
Rolling Stone
of it to help me make my
magazine appeal to my
clients.

5. Q4- Who is your favourite band or Q5- What is your favourite Rock song?
The Rock Show
singer? Master Of Puppets
Welcome to the Black Parade (x2)
Muse Up All Night
Living on a Prayer (x2)
Black Veil Brides Set the World on Fire
Smells Like Teen Spirit
Greenday I Miss You
Sweet Child of Mine
Metallica Reckless
Adam’s Song
Deathklok Children of the Revolution
Starman
MCR Pray for Plagues
Welcome to the Jungle
Stiff Little Fingers Assassin
Curtain Call
Evanescence Bring me to Life
0 0.5 1 1.5 2 2.5 These songs may influence the
content of my magazine.
I can include these bands and artists in my magazine Again, MCR and Bon Jovi have
to make it appeal to my target audience. You Me At stood out as being the most
Six, My Chemical Romance and Bon Jovi were popular. popular.

6. Q6- State 5 Words You Associate With Rock
Music/Magazines
(Words in red were said more than once)

7. Q7- What colours would you link
to Rock music?
Black As black and red
are the most
Red
popular colour
Yellow choices, I will
White make these my
Grey colour scheme. I
may also use a
Pink small amount of
Blue white and grey.
Q9- List 5 regular articles in a music
Q8- What are the main articles which
magazine you read.
interest you in music magazines?
Gig reviews (x11) Horoscopes (x1)
Gig reviews (x8)
Interviews (x5) Letters (x1)
Interviews (x8)
Album reviews (x13) Tour News (x1)
Album reviews (x4)
Upcoming artists (x5)
Crosswords (x4)
Festival reviews (x1)
Upcoming artists (x2)
Poster Page (x4) I can use
I can include these in my contents. Cover story (x1) these as my
Upcoming gigs (x10) regulars.

8. Q10- Would you consider Q13- Who would make you more
buying a magazine just to
read 1 article that
likely to buy a magazine?
Enter Shikari
interests you? Blink 182
5 finger death punch
Yes = 16 No = 4 Metallica
Bon Jovi
Trivium
Greenday
Slayer
Slash
Queen
Slipknot
Q11- Do you feel YM@6
Canterbury
encouraged to buy a Napulm death
AFI
magazine if you like the Rolling stones
artist on the front cover? Beasty boop
Tenacious D
MCR
Yes = 20 No = 0 KIGH
P!@TD
Young Guns
T-Rex
Iron maiden
Kings of Leon
Q12- Would you still buy Metallica, Enter Shikari and Foo Fighters
a magazine if you didn’t Blink 182 are the most The Wombats
Paramore
know who was on the popular. I will incorporate Good Charlotte
front cover? them into my magazine
Amy Lee
Evanescence
contents. BMTH
Yes = 17 No = 3 Opeth

9. Q14- How often do you Q15- How much do you spend on
buy music magazines? music magazines per month?
6
Weekly 5
Fortnightly 4
Monthly 3
2
Anually 1
0
The results show that my target
audience mostly buy magazines on a
weekly basis, closely followed by
fortnightly. I will therefore create a £5-6 and £9-10 are the most popular monthly spends.
weekly magazine.
Q16- Which price do you
think is reasonable for a
weekly magazine?
£1-2 Based on my findings, I will make my
£3-4 magazine between 3 and 4 pounds. This
£5-6 is ideal for my target audience.