1. Audience Feedback
Getting feedback from our audience was one of the most helpful tools during our
research and planning. This is because the video has to sell to the target audience,
so every choice we made we had to take the audience into consideration. The best
way to make sure we catered our video to our audience, was to find out what they
liked.
In order to find this out, we felt we had to make it interesting in order for the
audience to want to take part, as we all know research and surveys can be boring!
We figured the best way to interact with the teenage audience we were targeting
was via social networking sites like Twitter and Facebook.
We decided Twitter was more appropriate as it is easier to share things, as tweets
can be RT’ed by a follower to all of their followers etc.
We constructed a questionnaire to gather primary information about our
audience, and used poll’s on our blog as they were less time consuming but still
gave us enough information about what the audience wanted.

2. Why was feedback important?
The questionnaire was the most important part of
primary research as it helped us to discover who
our target audience was and what they wanted.
We took note of whether the audience preferred
performance or narrative based videos, and also
slow or fast song. We used this as a template for
our music video treatment and ideas.
The poll was to get an idea of the music genre, as it
was not asked in the survey, we gave examples
So that it was clearer to the audience, therefore
Easier to gain feedback.
The results for the poll took us surprise as the
second most popular answer was
Rock/indie music. I feel we would have struggled
with this music genre, as we are not as familiar
with it as the other genres, and so our video may
not have turned out as well as it did.
We used quick cuts and flashing lights to give of a
party vibe, as we felt this matched the dance
music genre, catering to our audience.
What we thought of the
feedback..

3. The reason we chose the song tik tok is because
Through getting feedback we learned how it was the most popular choice among our
important social media can be when audience. This suggested to us that our digipak
researching. Our target audience was teenagers, would be a success as it appeals to fans of the
and one of their biggest pastimes is social artist, which clearly our audience are, judging
networking. This enabled us to share effectively by the poll results.
through RT’s and Trends, as well as collecting Had we have chosen a song that was less
views from the demographic easily. popular with our audience, it would not have
We were able to compare the amount of RT’s to been as succesfull as less people would watch it
get an overall result of which song the audience when it was released, and therefore less sales
preferred, we increased the reliability of these for the digipak.
results by doing a poll as well.
How the feedback influenced our song
The use of social media in feedback..
choice..