The document evaluates how effectively the author combined their main media product, a magazine, with ancillary tasks of a billboard and radio advertisement. To create brand identity, the author used consistent colors, fonts, pictures and layout across all products. The billboard featured the magazine cover and release date to promote it. The radio ad described the magazine's main article and reminded listeners of the title and slogan. The author believes the consistent branding and promotional elements across all tasks will effectively attract their target sports fan audience to the magazine.

1. How Effective Is The
Combination of Your Main
Product and Ancillary
Tasks?
Harry Pask

2. Introduction
Our A2 Media Studies work required
us to make one main task in which I
made a magazine, this had to include
a front cover, double page spread and
a contents page. I also had to make
two ancillary tasks, these were a radio
advert and a billboard. My target
audience was sports fans and
therefore I have tried to attract this
audience. I will explain how I
combined all of my media products
together in this evaluation question to
attract my intended audience.

3. Brand Identity - Colour
Throughout my magazine and
billboard I used the same two primary
colours - black and white. I did this to
ensure there was a house style to my
magazine and I also did this because
my main article in my magazine was
focused on Grimsby Town who play
in black and white and therefore the
audience will hopefully see my
primary colours and relate them to
Grimsby Town.

4. Brand Identity -
Fonts
Throughout my magazine and
billboard I used around three fonts
consecutively to give my magazine a
brand identity in the hope that the
audience will recognise these fonts
and be able to relate them to my
magazine.

5. Brand Identity - Pictures
Throughout my magazine and billboard I have used pictures
based on the same topic frequently throughout. By doing this
I hope that the audience will see these images and be able to
relate them to the brand.

6. 30 mins 15 mins
Brand Identity - Layout
Throughout my magazine
and billboard I have tried
to include a very high
quality and professional
layout which will attract
my intended audience.
Also hopefully when
audiences see the layout
they will be able to relate
it with Lincs Leagues.

7. Have I Achieved What I Set Out To Do?
I believe I have achieved what I set out to do because I think
I have created a successful brand identity in which will
appeal to the target audience and they will be able to link the
fonts, colours, pictures and layout to Lincs Leagues. I
believe that my products will appeal to my target audience
which is sports fans, (mainly males) aged 10 and above.

8. Does My Ancillary Tasks
Promote My Main Task?

9. Magazine Codes and Conventions
Mashead
Puff
Main Coverline
Barcode
Main Image
Footer Bar
Date of Magazine
Coverline

10. Billboard Codes and Conventions
Masthead
Slogan
Website
Date
Copy of
Magazine
Front Cover
Primary
Colours of
Black and
White Used

11. Main Task and Billboard Matching Conventions
I have used a variety of matching codes and conventions on my magazine and
billboard. For example I have included the masthead on both my magazine and
billboard with matching fonts to improve my brand identity. I have also included
my house style as I have used my two primary colours of black and white on both
my magazine and front cover. Hopefully by doing this the audience will have a
quick glance at the billboard and be able to relate it to Lincs Leagues magazine by
seeing the two primary colours. I also included a copy of the front cover of my
magazine on the billboard as I believe this is very effective to attract an audience
as they will first see the front cover of the magazine when they look at the
billboard. I have also included the date of release on both the magazine and the
billboard, I believe this is crucial because it is giving the audience all the
information they need to know when they can buy the magazine.

12. Main Task and Radio Advert Matching Conventions
There are a range of codes and conventions I have included on both my
magazine and radio advert. I remind the listeners twice of the name of my
magazine and the slogan and I have also included this on my magazine front
cover, I believe this is crucial in creating brand identity and trying to get my
magazine to be more popular. Hopefully when people are listening to my radio
advert they will be able to automatically relate to my magazine when they hear the
title and slogan of my magazine. I have also included a main cover line on the
front cover of my magazine with a short statement about the main article inside,
during my radio advert I also went on to explain the main article in my magazine
in the hope that this will interest the listeners and make them want to buy the
magazine. Once again I have included the date of release in my radio advert
which I have also done in billboard and magazine, this is crucial as it is providing
the audience with all the information they need to get hold of my magazine and
this will hopefully gather momentum and popularity by word of mouth after
constantly listening to the radio advert and seeing the magazine and billboards.

13. Successful Promotion?
I believe that my billboard successfully promotes my magazine because it
features pictures of the front cover of my magazine which is crucial in increasing
brand identity. My billboard also makes it very clear as to when the magazine is
available as it is in big and bold writing and this provides the audience with the
information they need on when they can access the magazine.
I also believe that my radio advert also successfully promotes my magazine as it
goes into good detail on the main article of my magazine which will hopefully
attract the listeners. I have also tried to use an upbeat tone of voice which will
hopefully engage the listeners and they will be alerted by the radio advert.