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Frogkick Capabilities


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Frogkick Capabilities

  1. 1. Custom Training Development Capabilities Frogkick, Inc. 3349 Route 138, Building C Suite F Wall, NJ USA 07719 (732) 681-1100
  2. 2. Introducing Frogkick <ul><li>What’s a Frogkick? </li></ul><ul><ul><li>Frogkick helps our clients implement effective change through customized performance improvement solutions </li></ul></ul><ul><ul><li>We are information architects who create innovative and creative programs, tools and resources that improve business results </li></ul></ul><ul><ul><li>We’ve made our mark by creating engaging, business-smart learning </li></ul></ul><ul><ul><ul><li>We are a development organization. We create for a living. </li></ul></ul></ul><ul><ul><ul><li>We deliver products and services that closely match our client’s needs </li></ul></ul></ul><ul><ul><ul><li>We only promise what we can deliver and we deliver as promised </li></ul></ul></ul><ul><li>Where the heck did the name “Frogkick” come from? </li></ul><ul><ul><li>Our name is inspired by the frogkick swim stroke with its implied sense of propulsion, forward movement and consistent progress </li></ul></ul><ul><ul><li>There wasn’t exactly a long line for the name when we created it… although it’s not like it was the only URL left. We could have had … but in the end we decided that Frogkick was not only much shorter, but a lot more fun </li></ul></ul>
  3. 3. Frogkick Creates Innovative Solutions <ul><li>Our programs incorporate various learning methods, including: </li></ul><ul><ul><li>eLearning </li></ul></ul><ul><ul><ul><li>Web-based training </li></ul></ul></ul><ul><ul><ul><li>Synchronous learning events and webcasts </li></ul></ul></ul><ul><ul><li>Instructor-facilitated programs </li></ul></ul><ul><ul><ul><li>Engaging workshops </li></ul></ul></ul><ul><ul><ul><li>PC-based Simulations </li></ul></ul></ul><ul><ul><ul><li>Work mats and game boards </li></ul></ul></ul><ul><ul><li>Electronic performance support systems, including </li></ul></ul><ul><ul><ul><li>Reference materials </li></ul></ul></ul><ul><ul><ul><li>Help systems and documentation </li></ul></ul></ul>From game boards… … to workshops … … to e-learning!
  4. 4. Case Studies <ul><li>Specifically, we’re meeting our client’s needs in: </li></ul><ul><ul><li>Sales Effectiveness, including </li></ul></ul><ul><ul><ul><li>Industry orientation programs </li></ul></ul></ul><ul><ul><ul><li>Value articulation </li></ul></ul></ul><ul><ul><ul><li>Strategic selling </li></ul></ul></ul><ul><ul><li>Marketing-Related Programs, including: </li></ul></ul><ul><ul><ul><li>New product launches </li></ul></ul></ul><ul><ul><ul><li>Marketing education </li></ul></ul></ul><ul><ul><ul><li>Proposal development software </li></ul></ul></ul><ul><ul><li>Operations Training </li></ul></ul><ul><ul><ul><li>End-user training </li></ul></ul></ul><ul><ul><ul><li>Electronic performance support systems (EPSS) </li></ul></ul></ul><ul><ul><li>Financial Education, including: </li></ul></ul><ul><ul><ul><li>Business literacy </li></ul></ul></ul><ul><ul><ul><li>Financial planning </li></ul></ul></ul><ul><ul><ul><li>Business simulations </li></ul></ul></ul>
  5. 5. Sales Effectiveness Industry Orientation Programs <ul><li>Industry Education e-Learning </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Client’s market strategy based on a tightly targeted vertical industry </li></ul></ul></ul><ul><ul><ul><li>To be effective, sales force must understand pressures and priorities of their customer executives </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Blend a baseline understanding of industry fundamentals with clear direction on how to implement this in a productive sales relationship </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>We created a concise, easy-to-use program that was targeted specifically to meet the needs of salespeople serving the industry </li></ul></ul></ul><ul><ul><ul><li>The curriculum extends across three logical levels of progression: </li></ul></ul></ul><ul><ul><ul><ul><li>101: Industry Knowledge providing a web-based foundation of industry understanding </li></ul></ul></ul></ul><ul><ul><ul><ul><li>201: Applied Skills delivering a powerful combination of experience and application </li></ul></ul></ul></ul><ul><ul><ul><ul><li>301: Advanced Industry Programs for in-depth exploration of specific industry topics </li></ul></ul></ul></ul>
  6. 6. Sales Effectiveness Value Articulation <ul><li>“ Selling the Value” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Clients faced considerable competitive pressures, resulting in margin degradation and eroding market share </li></ul></ul></ul><ul><ul><li>Program Goal, provide ability to: </li></ul></ul><ul><ul><ul><li>Find the Value </li></ul></ul></ul><ul><ul><ul><ul><li>Customer’s perspective </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Company’s bottom line contribution </li></ul></ul></ul></ul><ul><ul><ul><li>Measure the Value </li></ul></ul></ul><ul><ul><ul><ul><li>Building a business case </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quantifying financial benefits </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Key measures of return </li></ul></ul></ul></ul><ul><ul><ul><li>Express the Value </li></ul></ul></ul><ul><ul><ul><ul><li>Creating a complete view </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prioritizing your message </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Creating effective proposals (pictured) </li></ul></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Pre-course materials provided consistent foundation </li></ul></ul></ul><ul><ul><ul><li>Workshop gave learners a chance to work through the new skills in two cycles of application: </li></ul></ul></ul><ul><ul><ul><ul><li>PC-based Case Study </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ Live Deal” (real account) </li></ul></ul></ul></ul><ul><ul><ul><li>Full suite of software-based value measurement tools and templates (pictured) </li></ul></ul></ul><ul><ul><ul><li>Post-program “Booster Shots” served to reinforce and refine application of the new skills </li></ul></ul></ul>
  7. 7. Sales Effectiveness Strategic Selling <ul><li>“ Partnership Selling Strategies” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Changing markets demand a more sophisticated orchestration of sales resources </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>First, account team behaviors must adjust to changing conditions </li></ul></ul></ul><ul><ul><ul><li>Secondly, must create a shared resource of contact and account info </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Create common Account Plan language and consistent way of sharing information in real-time </li></ul></ul></ul><ul><ul><ul><li>Simulate major account sales processes through workshop wrapped around customized, PC-based Case Study that hits three key perspectives: </li></ul></ul></ul><ul><ul><ul><ul><li>Business value </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Motivation styles </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Authority/influence models </li></ul></ul></ul></ul>
  8. 8. Marketing New Product Launches <ul><li>“ BenchMark Advantage” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Client introducing an advanced product/service capability to customers and the sales force needed a comprehensive view of how customers can use this new offering, as well as an understanding of the appropriate sales cycle and account plan </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Ensure that sales force could “hit the ground running” and cement sufficient customer support to launch pilot </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>We worked closely with client headquarters staff and additional external consulting resources to develop our contribution to the unified whole. Our support included: </li></ul></ul></ul><ul><ul><ul><ul><li>Day #1 of the two day product launch session </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Support in development of the marketing presentation (PowerPoint) </li></ul></ul></ul></ul><ul><ul><ul><li>Our portion of the program moved smoothly from the general to the specific, providing participants with: </li></ul></ul></ul><ul><ul><ul><ul><li>Foundational understanding of benchmarking as a business tool </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Clear view of member utility </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Analysis and articulation of the value proposition </li></ul></ul></ul></ul>
  9. 9. Marketing Marketing Education <ul><li>“ Worldwide Marketing Curriculum” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Client’s domain knowledge in marketing processes was undocumented… it was all basically “in the heads” of key personnel and not transferred to the rest of the organization in any systematic way </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>To develop specialized marketing skills and applied marketing thinking among marketing staff, as well as other professionals in finance and operations </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Integrated curriculum features two types of courses: </li></ul></ul></ul><ul><ul><ul><ul><li>Marketing Skills courses that address fundamental marketing issues applicable in any consumer environment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Applied Marketing courses that focus on Card-specific business situations </li></ul></ul></ul></ul>
  10. 10. Marketing Proposal Development Software <ul><li>“ Virtual Marketing Library” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Rapidly growing healthcare provider challenged by inconsistent quality in sales communication and market messages </li></ul></ul></ul><ul><ul><ul><li>Without a central repository of “best” sales and marketing communications, developing a response to a simple RFP ties up the sales team for nearly a week! </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Create an easy-to-use resource that speeds up document creation, while adding quality and uniformity to messages </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Developed a CD-ROM that included: </li></ul></ul></ul><ul><ul><ul><ul><li>Customer-ready “best practice” examples of every conceivable type of client communication </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A simple check-the-box front-end Wizard that allowed users to: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Determine type of communication desired (i.e. letter, presentation, RFP response, etc.) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Choose from pre-existing objects and quickly assemble a document that is 80-85% of desired end-state </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Provided incredible cost savings in document preparation time and competitive advantage through the delivery of enhanced market messages </li></ul></ul></ul>
  11. 11. Operations Training End-User Training and EPSS <ul><li>“ Q.U.E.S.T.” (Quantum Users Electronic Support Tool) </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Implementation of a new database query system (Quantum) required staff to change the way they access information and construct marketing queries </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Provide extensive training on the new system and (more importantly) communicate “best practices” so that searches could be managed most effectively to serve internal customers </li></ul></ul></ul><ul><ul><li>Our solution blended introductory training with just-in-time support and knowledge management tools </li></ul></ul><ul><ul><ul><li>Learner-directed Multimedia Tutorial Space metaphor walks learners through various skills and tasks essential to constructing queries </li></ul></ul></ul><ul><ul><ul><li>On-line User’s Guide Lotus Notes guide provides clear and concise “How to” information on constructing queries, completing screens and interpreting results </li></ul></ul></ul><ul><ul><ul><li>Reference Tool Allows users to quickly and easily access detailed information about the system… includes a Bulletin Board to allows users to share information and user tips </li></ul></ul></ul>
  12. 12. Financial Education Business Literacy <ul><li>“ Blueprint for Success” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Client felt their effectiveness was impaired by narrow decision-making within organizational silos </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>To provide the “big picture” of how the company moves forward, ensure that people see how their contributions affect larger outcomes </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>In a ½-day workshop we created a WorkMat table game that allowed small groups to work through multiple case scenarios and tangibly see both the operating flows and the financial results of varied business activities </li></ul></ul></ul><ul><ul><ul><li>The learning was consolidated at the end of the session to ensure that participants could express clear linkages between their business unit’s responsibilities and the company’s overall performance </li></ul></ul></ul>
  13. 13. Financial Education Financial Planning <ul><li>“ Financial Balance: Present Needs, Future Goals” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Leading financial planning organization developed a market strategy to provide financial planning services to broad employee base </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Despite potentially dry nature of the material, provide an engaging and involving program that effectively balanced open communications with an individual’s need for discrete support on personal financial matters. </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Project team supported the initiative from two perspectives: </li></ul></ul></ul><ul><ul><ul><ul><li>Marketing and sales strategy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Development of program offerings for client employees </li></ul></ul></ul></ul><ul><ul><ul><li>We created an absorbing and interactive seminar that got to the heart of personal financial planning, including: </li></ul></ul></ul><ul><ul><ul><ul><li>Goal setting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Risk tolerance </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Asset allocation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Investment alternatives </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tax considerations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Inflation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Estate planning considerations </li></ul></ul></ul></ul><ul><li>  </li></ul>
  14. 14. Financial Education Business Simulations <ul><li>“ Managing a Card Business” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>One client wanted to expand on the base of business literacy in order to deliver a more sophisticated and meaningful program for managers and executives </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Model the complex dynamics of the Card business in a learning environment that provides an experiential understanding of alternative strategies, varied business levers and the trade-offs and implications associated with multiple business decisions </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>We developed a comprehensive PC-based Simulation of Card Issuance that addressed the business from end-to-end </li></ul></ul></ul><ul><ul><ul><ul><li>Strategy development </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New account acquisition </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Deposit gathering and securitization </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Risk management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Operations </li></ul></ul></ul></ul>
  15. 15. Why Pick Frogkick? <ul><li>Why choose Frogkick as a contributor to your initiatives? </li></ul><ul><ul><li>Our approach is effective </li></ul></ul><ul><ul><li>You can rely on us to deliver as promised </li></ul></ul><ul><li>Our approach is effective, we are learning designers with business expertise </li></ul><ul><ul><li>Our learning programs are engaging and valuable… featuring a five-step learner-centered design </li></ul></ul><ul><ul><ul><li>Create interest </li></ul></ul></ul><ul><ul><ul><li>Provide information in easy-to-digest chunks </li></ul></ul></ul><ul><ul><ul><li>Allow time for processing </li></ul></ul></ul><ul><ul><ul><li>Create conclusion, resolution </li></ul></ul></ul><ul><ul><ul><li>Synthesize by focusing on application of the information </li></ul></ul></ul><ul><ul><li>We will think through your issues from end-to-end </li></ul></ul><ul><ul><ul><li>Establishing a base of sound learning… </li></ul></ul></ul><ul><ul><ul><li>… while focusing on the critical success factors that will ensure effective implementation </li></ul></ul></ul><ul><ul><li>Our work will focus on reflecting your distinct go-to-market strategy and business imperatives </li></ul></ul>
  16. 16. Why Pick Frogkick? (cont’d) <ul><li>You can rely on us to deliver as promised </li></ul><ul><ul><li>We have a track record of high-quality (and on-time) delivery </li></ul></ul><ul><ul><li>For over 25 years, our consultants have developed and delivered a wide variety of both proprietary and customized learning programs for clients including: </li></ul></ul><ul><ul><ul><li>American Express </li></ul></ul></ul><ul><ul><ul><li>Diebold </li></ul></ul></ul><ul><ul><ul><li>GE </li></ul></ul></ul><ul><ul><ul><li>Hewlett Packard </li></ul></ul></ul><ul><ul><ul><li>IBM </li></ul></ul></ul><ul><ul><ul><li>MasterCard </li></ul></ul></ul><ul><ul><ul><li>NCR </li></ul></ul></ul><ul><ul><ul><li>Siemens </li></ul></ul></ul><ul><ul><ul><li>Unisys, and many more </li></ul></ul></ul>