The 2011 third quarter marketing report analyzes the effectiveness of marketing initiatives at World Builders Inc. from June to September 2011, detailing client status, campaign performance, brand interactions, and providing insights for future strategies. Key findings include the acquisition of 9 new clients, notable bid values, and performance metrics from various email campaigns and social media engagements. The report also contains recommendations based on data trends observed during this period.

1. 2011 Third Quarter
Marketing Report

2. 2011 Third Quarter
Marketing Report
THE PURPOSE OF THIS REPORT IS TO ILLUSTRATE THE POSITIVE IMPACT
THAT MARKETING INITIATIVES TAKEN IN THE THIRD QUARTER OF 2011 (JUNE
THROUGH SEPTEMBER) HAVE MADE UPON WORLD BUILDERS INC.’S BRAND
AWARENESS AND SALES.
THIS REPORT IS DIVIDED INTO 5 SECTIONS.
1. CLIENT STATUS: This section provides an overview of 2011 Q3 Business Develop
ment with known data regarding client relations and bids in progress.
2. OVERALL CAMPAIGN PERFORMANCE: This section shows the number of emails
sent per campaign, the percentage of emails sent that made it to the subscriber’s inbox
(deliverable), the number and percentage of sent emails opened by unique
subscribers, the number and percent of unique clicks that showed subscribers inter -
acting with email and social media marketing content, and the style of campaign.
3. BRAND INTERACTION: This section describes exactly who has interacted with the
World Builders Inc. brand via our email and social media marketing campaigns
including names, job titles, and companies.; as well as the way in which the responder
interacted with us. Brand interactions described include unsubscribes, bid requests,
content downloads, forwards to other people, viewing the email as a web page, and
following external links to the World Builders Inc. web page, and the World Builders
Inc. facebook page.
4. INDIVIDUAL CAMPAIGN PERFORMANCE: This section shows the actual campaigns
sent out including statistical data regarding each campaign’s individual performance.
5. INSIGHTS: This section contains recommendations for future marketing objectives
based on the data provided in the preceding three sections of this report.
1

3. 2011 Third Quarter
Marketing Report
Client Status
2

4. 2011 Q3 Client Status Summary
Explanation of Client Status and Ratings
STATUS
New Client:
New clients are defined as any client that had not requested a bid from
World Builders Inc. prior to April, 2011. While the time period of April
through June, 2011, does not fall in Q3, World Builders Inc. did not
have a defined Business Development program at that time, nor any
employees assigned to such role. September 30, 2011 marks the end
of the first complete Quarter for which results could be tracked. For
the purposes of maintaining more complete data, progress from Q2
shall be included in all Q3 Marketing and Business Development
Reports.
Existing Client
Existing clients are defined as any client having requested a bid, and/or
entered into a contract for multifamily renovation and construction
services with World Builders Inc., prior to April, 2011.
RATING
New or existing clients are rated as "Closing if
they currently are or have consistently in the
Closing
past gone to contract for the majority of open
bids presented by World Builders Inc.
Neutral New or existing clients are rated as "Neutral"
or "Unknown" if they either have an even
won/loss ratio of projects bid by World
Builders Inc., or there is not sufficient data to
Unknown
define the relationship as positive or negative.
New or existing clients are rated as losing if
they have a greater percentage of bids
Losing presented by World Builders Inc. that did not
result in projects awarded than those that
went to contract.
New or existing clients are rated as dismissed
if World Builders Inc. has deemed the value or
bids requested by the client are not of
Dismissed
sufficient contract value to secure a profitable
interest for World Builders to complete the
bid or project.
3

5. 2011 Q3 Client Status Summary
Total New Clients: 9
Total Existing Clients: 4
Total Value of Completed Bids: $ 2,918,222.00
Lost Bids: $ 13,581.00
$ 33,785.00
$ 54,978.00
$ 44,744.00
$ 18,551.00
$ 38,000.00
$ 19,181.00
Total Known Value of Lost Bids $ 222,820.00
New Client Bid Values: $ 643,487.00 Closing
$ 871,829.00 Unknown
$ 140,198.00 Losing
$ 18,551.00
$ 38,000.00
$ 137,335.00
$ 19,181.00
Total Value of New Client Bids: $ 1,868,581.00
Lost New Client Bids: $ 18,551.00
$ 19,181.00
$ 38,000.00
Total Lost New Client Bids: $ 75,732.00
Remaining New Client Bid Value: $1,792,849.00
Existing Client Bid Values: $ 895,945.00 Closing
$ 147,088.00 Neutral
$ 6,608.00 Losing
Total Value of Existing Client Bids: $ 1,049,641.00
Lost Existing Client Bids: $ 13,581.00
$ 33,785.00
$ 54,978.00
$ 44,744.00
Total lost Existing Client Bids: $ 147,088.00
Remaining Existing Client Bid Value: $ 902,553.00
4

6. 2011 Q3 Client Status Summary
Incomplete Bids:
open
unknown
Paul dismissed
Bid Source Comparison ($ Bid)
$3,500,000.00
Total Value of
$3,000,000.00 Completed Bids:
Total Value of New
$2,500,000.00 Client Bids:
$2,000,000.00 Total Value of
Existing Client Bids:
$1,500,000.00 Total Known Value
of Lost Bids
$1,000,000.00
Total Lost New
$500,000.00 Client Bids:
$- Total lost Existing
Client Bids:
$902,553.00
Bid Source Comparison (% of
Remaining Open Bid Value
after Lost)
Total Value of New
36%
Client Bids:
Total Value of
64%
Existing Client Bids:
5

7. 2011 Q3 Client Status Report
Project
Client Property Scope of work Bid Value Bid Status Status
Status Client Company
New Interurban Companies near
full rehab $643,487.00 won complete
full rehab $651,894.00 won contract
New The Focus Group
full rehab $219,935.00 won contract
in
New Fairfield Residential
exterior paint upgrade $140,198.00 won progress
New Element National trim repairs $19,181.00 lost
New Fairfield Residential
exterior paint upgrade incomplete
New Fairfield Residential
exterior paint upgrade incomplete
full rehab unknown
New Private Investor
fire damage restore $38,000.00 lost
Concierge Asset pool & bbq upgrade $18,551.00 unknown
New
Management granite countertops for
units on turn lost
New Private Investor siding & paint $137,335.00 unknown
full rehab $486,630.00 won contract
Existing Interurban Companies full rehab $362,730.00 won contract
required repairs $9,485.00 won complete
mail kiosk $37,100.00 unknown
wood repair & paint $13,581.00 lost
exterior paint $33,785.00 lost
Existing Oak Leaf Management siding & paint $54,978.00 lost
siding & paint $44,744.00 lost
6

8. 2011 Q3 Client Status Report
Client Project
Status Client Company Property Scope of work Bid Value Bid Status Status
pier rebuild lost
stairway handrail paint
Existing Westdale Management
& repair
Existing
car wrecked kitchen $6,608.00 won complete
7

9. 2011 Third Quarter
Marketing Report
Overall Campaign
Performance
8

10. 2011 3rd Quarter Email Campaign Report
Emails
Emails Sent Delivered Unique % Unique
Per Per Emails Unique Click-
Campaign Name Date/Time Sent Campaign Campaign % Deliverable Opened % Opened Clicks Through Campaign Style
Calling the Police - PR Nightmare or news article with link
Liability Protection? 9/30/2011 16:44 673 94.8 107 16.8 8 1.3 to download
How to Develop the Infrastructure news article with link
of a Safe Apartment Community 9/15/2011 13:49 731 92.3 94 13.9 17 2.5 to download
We're Back and Ready for Action! 9/7/2011 12:29 730 96.2 97 13.8 6 0.9 personal email
teaser for cold
Engagement Campaign 8/22/2011 14:27 58 87.9 9 17.6 1 2.0 contacts
teaser for cold
Engagement Campaign 8/2/2011 13:07 56 96.4 11 20.4 1 1.9 contacts
Great Gazebo Giveaway 7/8/2011 13:03 549 98.9 59 10.9 4 0.7 incentive offer
World Builders Gives You the Scoop
on Managing Pet Friendly tips and tricks
Multifamily Properties 6/30/2011 10:03 551 99.8 71 12.9 6 1.1 newsletter
And the iPad 2 Goes to. . . 6/15/2011 8:29 467 99.4 67 14.4 1 0.2 incentive offer
Paul's Intro. 6/8/2011 11:01 482 97.1 106 22.6 6 1.3 personal email
Debbies introduction 5/26/2011 15:39 120 95.8 30 26.1 2 1.7 personal email
teaser for cold
Welcome to World Builders Email 2 5/24/2011 6:01 271 72.3 47 24.0 5 2.6 contacts
World Builders Inc. Thanks You for
Joining Us at the 2011 HAA Expo 5/23/2011 11:35 135 80.7 28 25.7 5 4.6 relationship email
Q3 TOTALS FOR 2011 4823 94.7 726 15.9 62 1.4
2011 Q3 Email Campaign Effectiveness
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Campaign Style
incentive offer news article with link to download
personal email relationship email
teaser for cold contacts tips and tricks newsletter
9

11. 2011 Q3 Facebook Page Marketing Report
Lifetime Post Total Lifetime Post Organic Lifetime Post
Message Posted Lifetime Post Total Reach Lifetime Post Organic Reach Lifetime Post Paid Reach Lifetime Post Viral Reach Impressions Impressions Lifetime Engaged Users Lifetime Talking About This Lifetime Post Stories Lifetime Post Consumers Consumptions
Lifetime The number of Lifetime The number of Lifetime The number of times
Lifetime The number of people Lifetime The number of Lifetime The number of impressions of your post in Lifetime The number of people who clicked anywhere people clicked anywhere in
Lifetime The number of who saw your Page post in people who saw your Page people who saw your Page Lifetime The number of News Feed or Ticker or on Lifetime The number of unique people who created a Lifetime The number of in your post without your posts without
people who saw your Page News Feed or Ticker, or on your post in an Ad or Sponsored post in a story from a friend. impressions of your Page your Page's Wall. (Total people who clicked anywhere story about your Page post. stories generated about your generating a story. (Unique generating a story. (Total
post. (Unique Users) Page's Wall. (Unique Users) Story. (Unique Users) (Unique Users) post. (Total Count) Count) in your posts. (Unique Users) (Unique Users) Page post. (Total Count) Users) Count)
Looks like the market for upgraded
properties is alive and well. Go
Greystar!
http://www.multihousingnews.com/ne
ws/todays-deals-greystar-sells-388-
unit-community-in-
houston/1004041352.html 9/27/11 8 8 37 37 1
North Carolina project is winding down.
New project here in Dallas is about to
begin, and sometime soon we're bound
for Pasadena, TX! We're about to get
busy. Superintendent and sub
candidates, send us your resumes! 9/26/11 7 7 26 26 2 1 1
How to Develop the Infrastructure of a
Safe Apartment Community 9/15/11 6 6 23 23 1
"I wish to avail myself of all that is
already known and then, if possible,
add my mite to help on the future
worker who will attain final success. " --
Wilbur Wright, co-inventor of the first
airplane to launch into successful flight 9/14/11 9 9 46 46 1
Borrowing this beautiful quote from the
folks at Papyrus: "Legends say that
hummingbirds float free of time,
carrying our hopes of love joy and
celebration. The hummingbird's
delicate grace reminds us that life is
rich, beauty is everywhere, every
personal connection has meaning and
that laughter is life's sweetest
creation." What a beautiful sentiment! 9/8/11 2 2 16 16 1
World Builders Vendor Package 9/7/11 5 5 20 20 1
Check out a sample bid from World
Builders! Paul Kester is one of the
most detail oriented estimators in the
industry, which means you understand
exactly what you'll be paying for. No
more chicken scratch from guys
working out of their trucks. This baby
is interactive! 8/17/11 1 1 2
10

12. 2011 Q3 Facebook Ad Report
Date Campaign Ad Name Impressions Spent
Jun-11 Facebook Ads World Builders Inc. 1373 $0.00
Jul-11 Facebook Ads World Builders Inc. 0 $0.00
Aug-11 Facebook Ads World Builders Inc. 0 $0.00
Sep-11 Facebook Ads World Builders Inc. 0 $0.00
11

13. 2011 Q3 Linked In Page
Marketing Report
12

14. 2011 Q3 Linked In Page
Marketing Report
13

15. 2011 Q3 Linked In Ad Performance
CLICK TOTAL CLICK
IMPRESSIONS PROFILE TOTAL THROUGH THROUGH
DATE CAMPAIGN NAME STATUS SHOWN CLICKS CLICKS CLICKS RATE RATE AVERAGE CPC AVERAGE CPM TOTAL SPENT LEAD COUNT
6/1/2011 Time for an Upgrade? Off 5196 0 0 0 0 0 0 0 $0.00 0
7/1/2011 Time for an Upgrade? Off 463 0 0 0 0 0 0 0 $0.00 0
8/1/2011 Time for an Upgrade? Off 2169 0 0 0 0 0 0 0 $0.00 0
6/1/2011 When Diligence is Overdue We Come to the Rescue. Off 14753 2 0 2 0.014 0.014 14.76 2 $29.53 0
14

16. 2011 Third Quarter
Marketing Report
Brand Interaction
15

17. 2011 3rd Quarter Brand Interaction Report
Campaign Name Date Sent First Name Last Name Job Title Company Response Type
Assistant Manager Whispering Winds article download
G D & JS Investments LLC article download
Calling the Police - PR
Francis Property Management article download
Nightmare or Liability 9/30/2011 16:44
West Plaza Mgmt article download
Protection?
Assistant Manager BH Management Services, Inc. article download
article download
Greystone Asset Management article download
BH Management Services, Inc. article download
G D & JS Investments LLC article download
article download
The Inverness Apartments LLC
Bayou City Management LLCarticle download
How to Develop the
FDI Prop Mgmt Srv article download
Infrastructure of a Safe 9/15/2011 13:49
CRES Management article download
Apartment Community
Mikob Properties Inc article download
Milestone Management article download
Asset Plus Companies article download
Ginkgo Residential article download
Principle McCann Realty article download
We're Back and Ready for vendor package
Action! 9/7/2011 12:29 download
Engagement Campaign 8/22/2011 14:27 Asset Plus Companies viewed as webpage
Engagement Campaign 8/2/2011 13:07 Managing Director Meridian Capital unsubscribed
Marketing Specialist Asset Plus Companies viewed as webpage
Resident Manager Lincoln Property Company viewed as webpage
Lincoln Property Company viewed as webpage
Great Gazebo Giveaway 7/8/2011 13:03 Business Development Westcorp Management Group unsubscribed
16

18. 2011 3rd Quarter Brand Interaction Report
World Builders Gives You
General Manager Marbletree Apartments email forwarded
the Scoop on Managing Pet
6/30/2011 10:03 Milestone Management unsubscribed
Friendly Multifamily
CRES Management unsubscribed
Properties
Assistant Property ManOmnium Management unsubscribed
Corporate Camden Property Trust unsubscribed
Regional Leasing Mana The NRP Group LLC unsubscribed
And the iPad 2 Goes to. . . 6/15/2011 8:29
Apartment Manager Greystar unsubscribed
bid request for
Paul's Intro. 6/8/2011 11:01 Enclave at
Property Manager Concierge Asset Management Woodbridge
Human Resources Davis Development unsubscribed
viewed
Debbies introduction 5/26/2011 15:39
www.worldbuildersin
Business Manager Summit Housing Partners LLC c.com
Welcome to World Builders
5/24/2011 6:01 Assistant Manager Woodglen Village viewed as webpage
Email 2
Leasing Specialist Madera Residential unsubscribed
Property Manager The Retreat Apartments viewed as webpage
World Builders Inc. Thanks Summart viewed as webpage
You for Joining Us at the 5/23/2011 11:35 Account Executive Redi Carpet viewed as webpage
2011 HAA Expo Accountant RCMI viewed our facebook
viewed
www.worldbuildersin
Account Executive Redi Carpet c.com
17

19. 2011 Q3 Facebook Page Brand Interaction Report
Description Message Posted like
Looks like the market for upgraded
Lifetime The number of unique properties is alive and well. Go Greystar!
people who created a story http://www.multihousingnews.com/news/to
about your Page post, by days-deals-greystar-sells-388-unit-
action type. (Unique Users) community-in-houston/1004041352.html 9/27/11
North Carolina project is winding down. New
project here in Dallas is about to begin, and
sometime soon we're bound for Pasadena,
TX! We're about to get busy.
Superintendent and sub candidates, send us
your resumes! 9/26/11
How to Develop the Infrastructure of a Safe
Apartment Community 9/15/11
"I wish to avail myself of all that is already
known and then, if possible, add my mite to
help on the future worker who will attain
final success. " --Wilbur Wright, co-inventor
of the first airplane to launch into successful
flight 9/14/11
Borrowing this beautiful quote from the folks
at Papyrus: "Legends say that hummingbirds
float free of time, carrying our hopes of love
joy and celebration. The hummingbird's
delicate grace reminds us that life is rich,
beauty is everywhere, every personal
connection has meaning and that laughter is
life's sweetest creation." What a beautiful
sentiment! 9/8/11
World Builders Vendor Package 9/7/11
Check out a sample bid from World Builders!
Paul Kester is one of the most detail oriented
estimators in the industry, which means you
understand exactly what you'll be paying for.
No more chicken scratch from guys working
out of their trucks. This baby is interactive! 8/17/11 1
18

20. 2011 Q3 Facebook Page Brand Interaction Report
Description Message Posted like
Looks like the market for upgraded
properties is alive and well. Go Greystar!
Lifetime The number of stories http://www.multihousingnews.com/news/tod
created about your Page post, ays-deals-greystar-sells-388-unit-community-
by action type. (Total Count) in-houston/1004041352.html 9/27/11
North Carolina project is winding down. New
project here in Dallas is about to begin, and
sometime soon we're bound for Pasadena,
TX! We're about to get busy.
Superintendent and sub candidates, send us
your resumes! 9/26/11
How to Develop the Infrastructure of a Safe
Apartment Community 9/15/11
"I wish to avail myself of all that is already
known and then, if possible, add my mite to
help on the future worker who will attain
final success. " --Wilbur Wright, co-inventor
of the first airplane to launch into successful
flight 9/14/11
Borrowing this beautiful quote from the folks
at Papyrus: "Legends say that hummingbirds
float free of time, carrying our hopes of love
joy and celebration. The hummingbird's
delicate grace reminds us that life is rich,
beauty is everywhere, every personal
connection has meaning and that laughter is
life's sweetest creation." What a beautiful
sentiment! 9/8/11
World Builders Vendor Package 9/7/11
Check out a sample bid from World Builders!
Paul Kester is one of the most detail oriented
estimators in the industry, which means you
understand exactly what you'll be paying for.
No more chicken scratch from guys working
out of their trucks. This baby is interactive! 8/17/11 2
19

21. 2011 Q3 Facebook Page Brand Interaction Report
other
Description Message Posted clicks
Looks like the market for upgraded properties is alive
Lifetime The number of people and well. Go Greystar!
who clicked anywhere in your http://www.multihousingnews.com/news/todays-deals-
post without generating a greystar-sells-388-unit-community-in-
story, by type. (Unique Users) houston/1004041352.html 9/27/11
North Carolina project is winding down. New project
here in Dallas is about to begin, and sometime soon
we're bound for Pasadena, TX! We're about to get
busy. Superintendent and sub candidates, send us
your resumes! 9/26/11 1
How to Develop the Infrastructure of a Safe Apartment
Community 9/15/11
"I wish to avail myself of all that is already known and
then, if possible, add my mite to help on the future
worker who will attain final success. " --Wilbur Wright,
co-inventor of the first airplane to launch into
successful flight 9/14/11
Borrowing this beautiful quote from the folks at
Papyrus: "Legends say that hummingbirds float free of
time, carrying our hopes of love joy and celebration.
The hummingbird's delicate grace reminds us that life
is rich, beauty is everywhere, every personal
connection has meaning and that laughter is life's
sweetest creation." What a beautiful sentiment! 9/8/11
World Builders Vendor Package 9/7/11
Check out a sample bid from World Builders! Paul
Kester is one of the most detail oriented estimators in
the industry, which means you understand exactly
what you'll be paying for. No more chicken scratch
from guys working out of their trucks. This baby is
interactive! 8/17/11
20

22. 2011 Q3 Facebook Page Brand Interaction Report
other
Description Message Posted clicks
Lifetime The number of times Looks like the market for upgraded properties is alive and well.
people clicked anywhere in Go Greystar! http://www.multihousingnews.com/news/todays-
your posts without generating deals-greystar-sells-388-unit-community-in-
a story, by type. (Total Count) houston/1004041352.html 9/27/11
North Carolina project is winding down. New project here in
Dallas is about to begin, and sometime soon we're bound for
Pasadena, TX! We're about to get busy. Superintendent and
sub candidates, send us your resumes! 9/26/11 1
How to Develop the Infrastructure of a Safe Apartment
Community 9/15/11
"I wish to avail myself of all that is already known and then, if
possible, add my mite to help on the future worker who will
attain final success. " --Wilbur Wright, co-inventor of the first
airplane to launch into successful flight 9/14/11
Borrowing this beautiful quote from the folks at Papyrus:
"Legends say that hummingbirds float free of time, carrying
our hopes of love joy and celebration. The hummingbird's
delicate grace reminds us that life is rich, beauty is
everywhere, every personal connection has meaning and that
laughter is life's sweetest creation." What a beautiful
sentiment! 9/8/11
World Builders Vendor Package 9/7/11
Check out a sample bid from World Builders! Paul Kester is
one of the most detail oriented estimators in the industry,
which means you understand exactly what you'll be paying for.
No more chicken scratch from guys working out of their trucks.
This baby is interactive! 8/17/11
21

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25. 2011 Third Quarter
Marketing Report
Individual Campaign
Performance
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51. 2011 Third Quarter
Marketing Report
Insights
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53. 52

54. Below are your personalized email list growth recommendations. For more ideas, be sure to download our
Email List Growth Study in its entirety. While list growth is important, a strategy that keeps your emails
timely, relevant, and personalized will ultimately have the biggest impact your email program's success.
Not even the biggest list will perform if you ignore your subscribers' needs - or, to put it another way, never
forget that SUBSCRIBERS RULE!
1 Website Registration - Incented
Selling the value of your email program with an opt-in incentive -- whether
Forward to a friend
Social Networks
it's a free download, a coupon, or a special offer -- is one of the most
effective list-building tactics available today. Although used by both B2B Offline Print Adv.
and B2C marketers, incentivized opt-ins -- particularly those touting free
whitepape -- are especially popular and successful with those in the B2B Trade Shows
space. Whatever your incentive, be sure to simultaneously leverage your
"Welcome Email" to get your new subscriber immediately engaged with
your email communications.
2 Website Registration - Incented
Selling the value of your email program with an opt-in incentive -- whether
it's a free download, a coupon, or a special offer -- is one of the most
effective list-building tactics available today. Although used by both B2B
and B2C marketers, incentivized opt-ins -- particularly those touting free
whitepape -- are especially popular and successful with those in the B2B
space. Whatever your incentive, be sure to simultaneously leverage your
"Welcome Email" to get your new subscriber immediately engaged with
your email communications.
3 Paid Search Advertising
Chances are that you're already advertising via paid search. The question
is whether you're increasing your ROI on that spend by offering those
visitors an opportunity to opt-in to receive your email communications --
even if they don't make a purchase. Integrate subscription opportunities
into your landing pages. While making the sale may be your immediate
goal, don't forget that you can use email to nurture those paid search
visitors who might not be ready to buy this time around.
53

55. Your Tactics Your List Size: < 1,000
The number of list growth tactics you are using The chart below shows the list size of over 350
puts you in line with your marketing peers. If you marketers who responded to our List Growth
have already optimized your existing email Survey. Keep in mind that list size is just one
acquisition methods, turn your attention to testing component of a successful email marketing
the tactics we've recommended in order to break program-keeping your list clean helps ensure your
from the pack. For even more ideas, check out messages get to your subscribers and message
our Email List Growth Study. relevance keeps subscribers engaged. Both can
have far greater impact on your bottom line.
Your Tracking of List Grow th Sources Your Evaluation Frequency
You indicated that you're not currently tracking Uh-oh. You indicated that you rarely-if ever-
the performance of your various email list growth evaluate the performance of your list growth
sources. Get started by adding a "list source" sources. This is a big red flag that may also point
field in your email or CRM database and capturing to huge opportunities. It's time to roll-up the
the sources at every collection point. This simple sleeves, evaluate your list acquisition tactics, and
step will arm you with the ammo you need to then see how your subscribers perform based on
evaluate which list sources are producing and the way in which they were acquired. Your
which need to be sent to the bench. findings may yield ways to cut costs or redirect
spend.
© 2011 ExactTarget
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