Betsy Tyurin's Marketing Portfolio

bETSY ELAINE tYURIn
Marketing Portfolio
2014

Email Marketing
May 22, 2013
SMG Children’s Summer Series
Presents: Charlotte’s Web
Distributed to database of 346,000 Subscribers.

Email Marketing
May 29, 2013
Cock-a-doodle-doo come see
Chicken Run at the Aquafina
Children’s Summer Series.

Email Marketing
June 3, 2013
The Big Red Dog is Back at the
Aquafina Children’s Summer
Series.

Email Marketing
June 10, 2013
Gather your minions to see the
original Despicable Me before
the sequel comes out.

Email Marketing
June 20, 2013
Follow That Bird...to SMG

Email Marketing
July 3, 2013
Aquafina Summer Series and
the Muppets Take Manhattan

Screenvision Exposure
•  12 eaters
•  107 Screens
•  15,697 Seats
•  16 weeks
•  Approximately 2M general attendance
exposed to slide impressions
•  X3 Slides viewed per visit = 6M
impressions
•  $ Value of same ad run if purchased from
Screenvision i/o SMG = $53,600

Apple TV Exposure
•  12 eaters
•  16 Weeks
•  Approximately 2M general attendance
exposed to slide impressions
•  X3 Slides viewed per visit = 6M
impressions
•  Exposure not available for sale.

Posters
•  Day Cares
•  Schools
•  Libraries
•  Churches

PLANO
COPPERFIELD
ARLINGTON
LEWISVILLE
ROYAL
CITY
CENTRE
HOLCOMB
SCOTTSDALE
WHEATON
SPRING
VALLEY
DULUTH
EPICENTRE
TOTALS

CHARLOTTE'S
WEB
289
275
409
277
396
440
527
366
294
213
277
348
4111

CHICKEN
RUN
154
214
311
137
316
210
528
214

177
249
164
2674

CLIFFORD'S
REALLY
BIG
MOVIE
334
445
686
298
391
478
811
315
243
173
289
175
4638

DESPICABLE
ME
538
707
1089
345
548
808
1109
382
383
305
470
365
7049

HOW
TO
TRAIN
YOUR
DRAGON
349
388
415
223
387
372
550
189
357
224
330
360
4144

MUPPETS
TAKE
MANHATTAN
226
305
387
173
389
413
464
172
231
158
251
322
3491

OPEN
SEASON
234
215
359
177
370
333
412
65
116
114
190
285
2870

FOLLOW
THAT
BIRD
221
198
343
164
421
259
358
118
195
134
133
327
2871

SHREK
200
246
360
182
393
423
367
163
301
107
155
248
3145

THE
LORAX
190
429
390
200
313
380
698
135
255
171
339
335
3835

VEGGIE
TALES
362
276
426
285
505
371
384
135
273
187
88
251
3543

TOTALS
3097
3698
5175
2461
4429
4487
6208
2254
2648
1963
2771
3180
42371

A Refreshing Summer with Aquafina was had by all at Studio Movie Grill…
2013 SMG AQUAFINA CHILDRENS SUMMER SERIES ATTENDANCE

Attendees by State
Texas
Georgia
North
Carolina
Illinois
A1endees
by
Metro

Atlanta,
GA

CharloLe,
NC

Chicago,
IL

Dallas,
TX

Houston,
TX

ScoLsdale,
AZ

12 THEATERS
11 MOVIES
42,371 PEOPLE
ENJOYING AQUAFINA

Summary of Marketing Exposure
•  11 Weeks
•  5 Screenings/week = 55 screenings per location
•  X 12 locations = 660 screenings total
•  42,371 Attendees
•  6 emails x distribution to 346,000 subscribers = 2,076,000 emails
•  11 Facebook posts
•  394,914 impressions
•  613 likes
•  259 shares
•  30 comments
•  3 Screenvision slides
•  Exposure to 2M regular attendance
•  X 3 slides viewed per visit = 6M impressions
•  Approximate retail value of ad space: $53,600
•  Apple TV Exposure
•  Exposure to 2M regular attendance
•  X3 Slides viewed per visit =6M impressions
•  Exposure not available for sale.
•  4 Poster versions distributed
•  Schools
•  Churches
•  Libraries
•  Daycares

Studio Movie Grill Takes On Pound Puppies: Mission
Adoption with Local Rescues

Dallas,
TX
–
April
8,
2013;
Studio
Movie
Grill
continues
with
its
hit

SMG
Toons
Series
with
April
screenings
of
Pound
Puppies:

Mission

Adoption,
weekends
at
11am.

Encouraged
by
last
month’s

enthusiasm
for
Bring
Your
Own
Barbie
Day,
SMG
has
taken
Mission

Adoption
one
step
further
and
has
reached
out
to
local
rescues
to

help
live
puppies
find
homes.

Saturday,
April
20,
select
SMG
locations
have
partnered
with
local

dog
rescues
and
will
be
hosting
an
adoption
day
in
front
of
the

theater
and
collecting
donations
of
puppy
chow
and
other
pet

supplies.

While
supplies
last,
SMG
is
offering
movie
passes
and

copies
of
the
DVD
for
Pound
Puppies:

Mission
Adoption
provided

by
Shout
Factory!
as
incentives
for
patrons
who
adopt
a
pet
or

donate
at
the
event.

Each
participating
location
has
a
selected
animal
rescue
with

volunteers
who
will
come
on
site
in
front
of
the
theaters
to
show

puppies
in
need
of
homes
and
collect
donations
of
pet
food
and

supplies.

Pound
Puppies:

Mission
Adoption
will
be
playing
every
weekend

in
April
at
11am
at
most
SMG
locations.

Tickets
are
$2.

Designated
rescues
at
participating
locations
include:

DALLAS METRO:
• SMG
Plano
–
Texas
Little
Cuties

• SMG
Spring
Valley
–
Take
Me
Home
Pet
Rescue

• SMG
Royal
–
Furgotten
Friends

• SMG
Lewisville
–
A
Different
Breed

• SMG
Arlington
–
Shelter2Rescue
Coalition

HOUSTON METRO:
• SMG
City
Centre
–
Pup
Squad

• SMG
Copperfield
–
English
Bulldog
Rescue

ATLANTA METRO:
• SMG
Holcomb
Bridge
–
FurKids

SCOTTSDALE, AZ:
• SMG
Scottsdale
–
Home
Fur
Good,
Saturday,
April
20

• SMG
Scottsdale
–
Forever
Loved
and
Poverty’s
Pets,
Sunday,

April
21

WHEATON, IL:
• SMG
Wheaton
–
ARF-‐Illinois
Pound
Puppies:

Mission
Adoption
will
be
playing
every
weekend
in

April
at
11am
at
most
SMG
locations.

Tickets
are
$2.

###
FOR MORE INFORMATION, CONTACT:
Betsy
Tyurin

btyurin@studiomoviegrill.com

“It’s
cool
how
all
the
things
from

our
own
childhood
memories
are

coming
back
for
our
own
children

to
experience
as
well.”

~Brandi
Arivette

NotSoAverageMama.com

“We
got
two
dogs
adopted
and

two
more
who
people
are
very

interested
in…I
also
bought
a

burger
and
it
was
fantastic!!”

~
Steven
Foster

President/Founder

DFW’s
Furgotten
Friends

“We
are
very
excited
to
partner

on
promoting
the
benefits
of

adopting
a
‘pound
puppy!’”

~
Michele
Borne

Adoption
Event
Coordinator

Take
Me
Home
Pet
Rescue

“I
love
this
collaboration
and

encourage
everyone
to
take

advantage
of
this
special
price

and
donate
as
well.

You
don’t

have
to
adopt-‐
Just
donate.”

~
Lori
Pace

A
Day
In
Motherhood

“So

hard
not
to
take
one
of
those

cute
bulldogs
home!”

~DJ
Hochstetler

Manager

Studio
Movie
Grill,
Copperfield

SMG Scottsdale
“We
are
very
happy,
on
behalf
of
our

rescue
pets,
to
have
this
opportunity
to
show

case
how
wonderfull
rescue
pet
are
and
what

great
companions
they
make!”

~
Virginia
Martinez

Shelter
Director

Home
Fur
Good
Pet
Rescue

• .11
SMG
Locations
played
Pound
Puppies:

Mission
Adoption

• 12
Dog
Rescues
collaborated
with
10
SMG
Theaters
to
hold
a

Mission
Adoption
event
with
live
puppies
available
to
be
adopted

on
April
20,
2013.

o Dog
Rescues
gave
out
30
Mission
Adoption
DVDs

§ A
$300
Value

o SMG
Donated
600
movie
passes
to
patrons
who
adopted
a
dog

or
donated
to
the
rescues

§ A
$6000
Value

o 3
puppies
were
confirmed
adopted
that
day.

• SMG
Scottsdale
had
such
demand
for
the
Mission
Adoption
live

puppy
adoption
event
they
added
an
extra
day!

• 233
patrons
watched
Pound
Puppies:

Mission
Adoption
on
the

live
adoption
day.

SMG TOONS MARKETING
REPORT
SEPTEMBER 2013

Screenvision Promotion
• 6 weeks x 101 screens
• Estimated attendance = 750k
• X 3 impressions per visit = 2.25M
• Approximate retail value of ad space = $20,316

Subject: We Caillou! Do you?
Sent: September 3, 2013
Distribution: 322k subscibers

Email Newsletter Summary
• 14 newsletters
• x322k subscribers
• 4,508,000 emails sent

Subject: SMG Toons presents a
special gift from the creators of
Caillou.
Sent: September 18, 2013
Distribution: 324,066
Opens: 37,149
Clicks: 840
Open %: 11.5
Click %: 2.3

www.facebook.com/CaillouOfficial

www.facebook.com/StudioMovieGrillFan
223,514 fans

Marketing Summary
• Screenvision:
o 6 weeks x 101 screens
o Estimated attendance = 750k
o X 3 impressions per visit = 2.25M
o Approximate retail value of ad space = $20,316
• Email Marketing:
o Inclusion in SMG Newsletter x 14
§ Distribution = 4.5M
o Dedicated emails x 2
§ Distribution = 644k
§ Opens = 37,149
§ Clicks = 840
• Facebook:
o Potential Audience = 223,514
o Impressions = 108.148
o Likes = 237
§ Additional viral likes = 12
o Shares =56
§ Additional viral comments = 6
o Comments = 47
§ Additional viral shares = 22
o Clicks = 543

LOCATION ATTENDANCE
PLANO 176
COPPERFIELD 151
ARLINGTON 86
LEWISVILLE 111
ROYAL 156
CITY CENTRE 325
HOLCOMB BRIDGE 207
SCOTTSDALE 144
WHEATON 176
SPRING VALLEY 107
DULUTH 92
TOTAL 1731

ATTENDANCE
BY
LOCATION

PLANO

COPPERFIELD

ARLINGTON

LEWISVILLE

ROYAL

CITY
CENTRE

ATTENDANCE
BY
MARKET

ATLANTA

CHICAGO

DALLAS

HOUSTON

Attendance Summary

ad written and designed for the 2012
Houston Apartment Association
directory and buyers guide.
featured as full page tab ad placed on
the “About us” tab.
featured as half page island ad in
“general contracting” section.

The Art of Curb Appeal
BY BETSY ELAINE TYURIN
Business Development Coordinator
World Builders Inc.
Creativity and personality are two important
marketing features of any apartment community that can make
or break the sale or retention of your tenant clientele. I know
that my mother always told me that you shouldn’t judge a book
by its cover, but the truth is, when it comes to where we want to
call home, we all do.
As human beings, when we sign a contract to designate
an apartment community to be our home, we want that home to
reflect something about us - our personality, our sense of
aesthetics, our perception of comfort and safety. As the world
conforms to changes in technology and the way that information
is delivered to us, our attention span is increasingly diminished.
A first impression may be the only chance you have to
make a prospective tenant interested in what you have to offer, so
if your complex does not look good on the outside, it no longer
matters if you have brand new energy efficient appliances because
if there’s dog poo in the grass out in front of your property, your
prospective tenant will never take the time look that far.
So how do you get the attention of your future
audience? The art is in the details.
Based on your property’s location and current resident
demographic, different aesthetic tastes will be apparent, but there
are some basic design principles that you can use as a guide no
matter what audience you are trying to reach. The properties
shown here each cater to a very different target market.
Santorini Apartments in Ft. Myers, Florida. CityScape Apartments in Dallas, Texas.
Point at Deerfield Apartments in Plano, Texas.
Keep it Clean.
The visual appearance of straight lines sends the
message to the eye that a structure is stable and well kept.
Making repairs to rooflines and foundation to ensure that
your buildings and structures are predominantly showing
a 90 degree angle where they intersect with the ground can
tap into the subconscious perception of stability and ca-
pability of withstanding the impact of future damage that
may be caused by weather, earthquakes, erosion and other
variables beyond your control.
Make Sense.
People derive comfort from routines and patterns
in their lives that they may not even be aware of. If your
color scheme does not flow to an easily recognizeable
pattern such as: all doors are this color; all trim is that col-
or; all windows are this size, etc.; then it can come across
as chaotic, even if the individual paint colors are flawlessly
applied and look great on each individual surface.
When repainting, staining, and landscaping your
property, every color and detail should be chosen with a
reason that compliments the big picture of the property as
a whole.
Because determining a reason certain aesthetic
details go together is not always easy, many properties
stick with basic safe color palates that are neutral. I’ve
even witnessed some instances that tenants have com-
plained when seeing new colors painted on their
properties that were unexpected. A good color choice is
one that evokes emotion, but is not jarring to the culture
you’ve already created.
Maintaining landscaping is also critical. Choose
plants that thrive through all seasons, or be prepared to
have a landscaper swap them out seasonally. Overgrown
or apparently dead hedges, trees and flowers can make
your property look run down, so maintaining these nice-
ties is a must!
Amen to Amenities!
In an economic slump, maintaining amenities
can be a property manager’s worst nightmare. The cozy
hammocks that gave your complex the feel of an urban
retreat can look inviting to homeless drifters. The TVs
attached to your expensive fitness center machines can
become attractive play toys for your residents’ children
who’ve lost their cable TV luxury. Your residents might
experience other residents sneaking laundry into the top
loading machines they just paid for - yes, it has happend to
me.
This kind of abuse can cause these once nice
ammenities to become unsafe, frustrating, and even scary.
Keeping these areas well lit, maintained, secured and regu-
larly monitored can help keep them an asset rather than a
liability.☐
Disclaimer: Not all properties shown here were renovated
by World Builders Inc. They are only aesthetic examples.
uploaded to slideshare.net 11/15/2011

“Without individuals feeling safe and
having an environment of safety, they
then have reluctance of taking part in
the city, of being active. They wind up
wanting to leave the city.”
How to Develop the
Infrastructure of a Safe
Apartment Community
World Builders Inc.
As an Angelino for 5 years, struggling to make my way
through school at USC as one of the only students in attendance
that was not supported by a voluptuous pile of “mommy and
daddy money,” I found myself living in apartments in some of the
worst neighborhoods of Los Angeles.
Living alone as the first white woman on the block in
South Central in a one bedroom directly across from a liquor
store, and often being responsible for tens of thousands of dollars
worth of cinema school equipment meant my apartment was a
prime target for attempted break ins and vigilance was an abso-
lute necessity.
Later, in the Koreatown neighborhood, where I lived for
the latter two years of my stint in the City of Angels, shootings
and race related crimes were a regular occurrence. Riding the bus
from the corner of Olympic and Alvarado to work at the Century
City mall often meant walking exposed through the hood after
dark past hookers and bums, and, on one embarrassing occasion,
getting mistaken for one.
Moving to Dallas has made me realize the huge differ-
ence between a community that was built to withstand a high
crime location and one that was in a once nice neighborhood that
has digressed with the economy.
Properties that were developed in bad neighborhoods
from the beginning often offer better safety features than com-
plexes originally built in nice neighborhoods. Some of these
features, such as gated parking under the building with remote
control access, cannot easily be replicated on existing structures,
and others that can be, such as installing bars on the windows,
can be a poor fit for the culture of the tenants you already have.
Revamping the safety factor of your multifamily prop-
erty can be a daunting and expensive prospect when crime has
moved into your neighborhood, but with the recent economic
decline, communities everywhere are seeing increases in break-
ins, muggings, robberies and trespassing.
- Dick Powell
There are things you can do to make your
property safer for residents, and doing them is increas-
ingly critical for marketing and retention purposes.
Good Lighting Is Critical.
When a crime is easy to commit without the
perpetrator getting seen or caught, it is more likely to
occur. Make sure that you have good lighting installed
in your parking lot, common areas, and walkways. Not
only will this make your property more appealing in
appearance to your current and future tenants, but it
will make potential criminal acts more visible to anyone
who happens to pass by these areas.
Remove Visual Obstructions.
Muggers and rapists tend to try to lure or catch
their victims in secluded areas where they can easily
be trapped and prevented from escaping or calling for
help. Narrow walkways and overgrown hedges or small
confined areas like laundry rooms or pubic bathrooms
make unsuspecting tenants easy targets.
These opportunities can be mitigated by ensur-
ing that overgrown shrubbery is cut back to a height
of three feet or less, or removed. For small enclosed
rooms, make sure there are two exits so that someone
in the room cannot as easily be trapped by someone
blocking the door. Consider installing windows in these
areas so there is a sightline to an open area.
Get Social in Person and Online.
Sure, you may keep a copy of a drivers license
or a photo of your residents on file, but how often do
you look at it? Positive interaction with your tenants
builds good will and better communication and the
knowledge of who belongs on your property and who
doesn’t.
Creating a closed Facebook group for your
community can allow you to add your residents and re-
strict the access of those who don’t belong, because you
can use privacy settings that only allow people to find
or join the group if they are invited by someone who
is already a member. This is a great way to get your
residents to know one another socially, and share infor-
mation about things they see going on in your property
that they might not otherwise be calling or emailing to
report. You can also use a group to post documents
Restrict Access to Nonresidents.
Guests of residents should always be accom-
panied by the resident. Unsupervised visitors to your
property are often the perpetrators of crime, and their
presence can devalue the ammenity experience your
residents pay for when your fitness center or pool are
overcrowded.
Nonresident visitors not accompanied by a
resident are more likely to damage the property, leave
litter in common areas, and create nuisances like run-
ning your public bathrooms out of toilet paper without
notifying your management to replace it. In some
instances, I’ve even witnessed homeless people sleep-
ing and bathing in fitness centers and common areas
like swimming pools or dog parks. This can become a
resident perception nightmare.
According to the Dallas Police Department, the
best thing a tenant or member of management can do
when an unaccompanied nonresident is identified is to
call 911. The police can ask the nonresident for ID and
issue a trespassing warning. If the nonresident leaves
the property before the police arrive, there is nothing
they can do, so officers recommend not directly engag-
ing with the trespasser. First time violations will get a
warning, and second offenses can be arrested. It is up
to both residents and management to ensure that the
property is not overly inviting to unwanted guests. ☐
email marketing content 9/15/2011

Calling the Police: PR
Nightmare or Liability
Protection?
World Builders Inc.
A police car pulls up outside your property
with sirens blaring. Invariably a crowd of residents
gather and begin speculating about what may be going
on. Many property management companies provide
tenants with information about these incidents via email
or flyer to help control the conversation and
reassure tenants of their safety or need to be vigilant,
while others remain silent.
The Questions to Consider:
• How will gossip and speculation affect the resident
experience if nothing is explained?
• Will providing information about an incident that
might have gone unnoticed create unnecessary
panic?
• Are my tenants or my staff at risk?
• What safety measures can I provide if I don’t call the
police?
According to an article published in Multifam-
ily Executive on October 19, 2009, studies have shown
that sexual assault, and assault and battery are the two
crimes most likely to result in premises liability lawsuits
against multifamily property owners and managers.
The best way to prevent these lawsuits from
happening is to know how to utilize your property’s
safety features and create a set protocol for your
management for when and how to react when an unsafe
situation comes to their attention.
Security Cameras
You may already have them installed, but how
often is your staff actually checking them? New blue
tooth technology allows residents and management
the capability to see what the camera sees in real time
via their computers or mobile phones. Is it time for an
upgrade?
Being able to personally see security footage can
make your tenants feel safer and be more deterred from
committing crimes against the property or other residents
because they are aware that their own actions might be
seen by others.
Controlled Access
Making your entries and exits to gates, am-
menities and other common areas restricted to electronic
key card access can allow you to know exactly who was in
these parts of your property at any time. The microchip
in the key card logs the name of the card holder and the
exact date and time he or she used the card at each point
of access.
Noise Complaints
Noise complaints are very common in apart-
ment communities where tenants live in close proximity.
They can be about inconsequential things like the jock
who plays his stereo too loud, the girl who gets drunk
and noisy at odd hours, but sometimes the noise can be
related to serious concerns like rape or domestic violence.
Often tenants will voice these complaints to
management because if they address the situation directly,
it could create an angry or retaliatory situation with
someone that they are contractually obligated to live next
to for the remainder of their leases.
It is important to have your management team
document all noise complaints with specific detail, such as
if the noise was music versus someone yelling or fight-
ing. Many incidents of rape and domestic violence go
unreported because the victim is fearful of retaliation, and
having the police investigate incidents in which noise com-
plaints involved fighting can save the lives of victims who
haven’t found their own voices.
Having the police visit your property can be a red
flag that something unsafe has happened, but if your man-
agement provides appropriate communication with your
residents, it can show your commitment to ensure a safe
environment and mitigate some premises liability issues.
The key is to control the way the information is presented,
which means not staying silent, which allows for gossip.
Alarms and Monitoring Services
Installing alarms with monitoring for burglary/
fire/medical emergency services in each unit of your prop-
erty can raise your property value, decrease your insurance
rates, and make your residents feel safer.
Multi-building property on an open site? Con-
sider installing an emergency call box in the parking lot
and other dangerous areas so that residents and staff can
call for help even if they are caught without their cell
phones. ☐
The statistics above were published by the United States Federal Bureau of Investigation as a statistical representation of
reported crimes over a period of time. More information is available at fbi.gov.
email marketing content 9/30/2011

How to Get the Best Price and
Value Out of Your Multifamily
Renovation Bid
World Builders Inc.
Expressions like “caveat emptor” and “you get
what you pay for,” have only become more poignant with
the fluctuations in economic stability our country has
been facing since the latter part of 2009. As companies
downsize, mechanize and restructure, it becomes harder
and harder to tell the difference between the professional
organization that is running slimmer and smarter versus
the so-called “general contractor” that is merely a little
guy with no overhead running his company out of the
back of his truck.
However, one thing that has not changed in the
last decade, is the fact that choosing the wrong general
contractor to work with can be disasterous. Sometimes
the guy who gives you the lowest bid in order to get the
job only does so because he plans to cut corners or blind
side you with change orders once the job is already in
progress and he can hold your property hostage in order
to exact payment. And the last thing anyone wants are
surprises.
Here are some tips to help you sort through the
chaos and find the right person or business, as well as get
the best price for your renovation project:
Develop a Solid Scope of Work for Your
Contractor to Bid.
Different people have different visions for the
best way to handle a project, and therefore, different
contractors will have different ideas about the approach
they would take to working on your property. Therefore,
if you don’t give the contractors bidding your contract
a clear baseline standard of information you want them
to provide, you cannot be sure that you are comparing
apples to apples.
By setting certain fixed variables such as paint
technique or gutter size, you can get a better view into
how the bids you are viewing compare.
Don’t Be Afraid to Share.
A lot of business people feel that showing your
cards up front can be a poor negotiation tactic because if
you say what you are willing to pay for, you will get just that
and nothing more. However, one point to consider, is that
if you don’t give your contractor a ballpark figure to aim
for, you could be disqualifying a higher bid from someone
that might have tried to meet your budget requirements
had they known what to shoot for.
You may also be able to negotiate a better deal
by letting your contractor know different work items and
trades you want to address over time as budget allows, and
your contractor can help you plan the mose effective way
to meet your overall objectives. The best contractors can
even help you meet with your banker to explain why and
how the investment will pay off. The price may very de-
pending on whether you intend to contract one item at a
time, or can make a commitment to a full scale project.
Help Get it Right the First Time.
A lot of the unpleasant surprises that happen in
any construction project come from inaccurate
measurements or oversight of the full amount of materials
and labor a certain work item requires. If you can provide
your contractor with site plans or blue prints that include
such information as square footage and number of units,
your estimator can compare these against his own
measurements to decrease the margin of error.
Think Outside the Project.
Chances are, if you are a property manager
or developer collecting bids for a single project, it might
not be the only project or bid your company is working on.
By looking at the bigger picture there are lots of ways you
can save.
Perhaps you want to bid a job for exterior paint,
and your company’s maintenance team has a great pur-
chasing relationship with a major paint supplier like Sher-
win Williams because they routinely purchase paint for
interior make-readys across fifteen properties. Consider
using this supplier relationship to determine if you may
get a better price on your exterior paint job by having your
company order the exterior paint through this channel and
asking your contractor to simply price out the labor for
applying the materials you provide.
Harness the Power of Relationships.
In any business arrangement, people are
motivated in large part by their perception of the ability of
the business relationship to grow and be profitable to both
parties. Even if you can’t confidently tell your contractor
about the next up and coming project you have to work
on, you can network your contractor into your circle of
colleagues in the business.
Helping each other build relationships in the
industry leads to better production because your contrac-
tor aspires to live up to your recommendation, and better
prices because they know that your relationship is solid
and they have reason to be loyal because future work will
come down the road.
Keep the Communication Flowing.
One of the biggest things that separates the men
from the boys in the construction industry is customer
service. A good contractor will be able to respond and
adapt to your changing needs in a timely manner.
This doesn’t mean that they can read minds. If
you perceive something in a project isn’t meeting your ex-
pectations, contact the construction manager immediately.
Often, the impulse is to just deal with the on-site
superintendent on a project, but this person doesn’t always
have the means or incentive to pass the information higher
up, so calling the main office can help ensure your prob-
lems are heard by someone who has their eyes on the big
picture and can better solve your problems.☐

World Builders Inc.
2011 3rd Quarter Email Campaign Report
1
Created by Betsy Elaine Tyurin
10/7/2011
Campaign Name Date/Time Sent
Emails Sent
Per
Campaign
Emails
Delivered
Per
Campaign % Deliverable
Unique
Emails
Opened % Opened
Unique
Clicks
% Unique
Click-
Through Campaign Style
Calling the Police - PR Nightmare or
Liability Protection? 9/30/2011 16:44 673 94.8 107 16.8 8 1.3
news article with link
to download
How to Develop the Infrastructure
of a Safe Apartment Community 9/15/2011 13:49 731 92.3 94 13.9 17 2.5
news article with link
to download
We're Back and Ready for Action! 9/7/2011 12:29 730 96.2 97 13.8 6 0.9 personal email
Engagement Campaign 8/22/2011 14:27 58 87.9 9 17.6 1 2.0
teaser for cold
contacts
Engagement Campaign 8/2/2011 13:07 56 96.4 11 20.4 1 1.9
teaser for cold
contacts
Great Gazebo Giveaway 7/8/2011 13:03 549 98.9 59 10.9 4 0.7 incentive offer
World Builders Gives You the Scoop
on Managing Pet Friendly
Multifamily Properties 6/30/2011 10:03 551 99.8 71 12.9 6 1.1
tips and tricks
newsletter
And the iPad 2 Goes to. . . 6/15/2011 8:29 467 99.4 67 14.4 1 0.2 incentive offer
Paul's Intro. 6/8/2011 11:01 482 97.1 106 22.6 6 1.3 personal email
Debbies introduction 5/26/2011 15:39 120 95.8 30 26.1 2 1.7 personal email
Welcome to World Builders Email 2 5/24/2011 6:01 271 72.3 47 24.0 5 2.6
teaser for cold
contacts
World Builders Inc. Thanks You for
Joining Us at the 2011 HAA Expo 5/23/2011 11:35 135 80.7 28 25.7 5 4.6 relationship email
Q3 TOTALS FOR 2011 4823 94.7 726 15.9 62 1.4
Campaign Style
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
2011 Q3 Email Campaign Effectiveness
incentive offer news article with link to download
personal email relationship email
teaser for cold contacts tips and tricks newsletter

logos designed for use at 2011 houston apartment association education expo
2011 Houston Apartment Association Education Expo Booth - Thursday, May 19, 2011.

this booth Betsy designed for the 2011 houston apartment association education expo featured
a hand-made yellow brick road and witch legs with toto in basket and an interactive game that
allowed booth visitors to use a magic wand to “drop the apartment on the witch” to reveal their
world builders apartment upgrade. players were entered to win an iPad 2 when they signed up to
receive email marketing. 135 property management and real estate development professionals sub-
scribed at this one day exhibition run by betsy elaine tyurin and debra pierce.

2011 HAA Education Expo Tradeshow Flyer

Project managed the purchase and production of movie post-
ers for the April, 2010 theatrical release in theaters across the
United States for Golden Leaf Pictures. Coordinated party to
celebrate actor Benjamin Bratt’s receipt of the Maverick Spirit
Award at Cinequest Film Festival in San Jose, CA.
Project managed submission of documentary film to 16+
film festivals internationally, coordinated publicity sched-
ule for film director and associated nonprofit organization,
edited and posted director blogs and social media. Film
released in theaters across America in September, 2010.
film releases
distributed
in theaters
during 2010.

copy written for 3-d interactive casino display
promotions created by AGame Marketing, designed
to drive players club membership subscriptions for
casinos nationwide. graphic designs by Joni Breese
and Emily Clark.

Before they were movies...
They were comic books.
The motion pictures featured in the movie posters shown above all belong to feature films produced between the summer of
2005 to the present, based on popular comic books and graphic novels featured in the Platinum Studios library of comic books..
As a development intern, Betsy assisted with the packaging and sale of these and other comic book titles to major motion
picture studios by reviewing and organizing materials from Platinum’s massive library into catalogues for use in the production of
log lines and one-sheets that were presented in pitch meetings with potential producers, writers and directors.
Betsy was responsible for reading and digesting individual installments or entire comic book series into single sentence con-
cepts that would become captivating to the creative minds that would later bring the feature length vision to life. This experience
of keeping the concept minimal in order to maximize the creative possibilities for the buyer to be inspired to take the sale and run
with it continues to be a valuable asset in any genre or industry that requires marketing and sales today.
Betsy also assisted Platinum Studios with the development of original characters and plot details for a comic book project
called “Blood Letters” that never went to print.

SEASON 3 -
Episode 1: Design a new Burger King Burger and outsell the
competition.
Episode 2: Renovate a motel and get the best review on Yahoo!
Local.
Episode 3: Ad Campaign for NesCafe Tasters’ Choice.
Episode 4: TV Ad for Dove Cool Moisture Body Wash.
Episode 5: Create a mobile business in an Airstream Trailer.
Episode 6: Graffiti ad for Gran Turismo 4 on PS2.
Episode 7: Produce a Live Music Auction for FUSE TV to sup-
port Elizabeth Glazer Pediatric AIDS Foundation.
Episode 8: Build a mini golf course and run it for a day.
Episode 9: Engage Home Depot customers in a Do-It-Yourself
Demonstration.
Episode 10: Create a pizza with an original topping for Domino’s
Pizza and sell it from a mobile kitchen.
Episode 11: Design a “Wearable Technology” outfit for Ameri-
can Eagle Outfitters.
Episode 12: Create a brochure for the Pontiac Solstice.
Episode 13: Design a “clutter eliminating” product to be manu-
factured by Staples..
Episode 14: Design an original Hanes t-shirt and sell the most
units at Scoop.
Episode 15: Interviews.
Finale: 2012 NYC Athlete Challenge and Best Buy Video Game
Championship.
Reality TV may not be scripted, but assembling
some of the world’s biggest corporate brands
into a single season doesn’t happen by accident.
As a preproduction intern on Season 3, Betsy
researched potential challenges for the show’s
contestants to determine if the tasks could
realistically be produced with cameras rolling ,
and sought information to assess viable brands
to engage as sponsors.
Tasks had to accomodate for a wide range of
possible outcomes, showcase the brand sponsor,
and include visually compelling stages of
completion to set the pace for the episode re-
gardless of how the contestant interactions
might play out.

thanks for your time and consideration.
Additional work samples and performance measurements available upon request.
For more information or work availability please contact me:
betsy elaine tyurin
(650) 868-4243
betsyelaine@gmail.com

Betsy Tyurin's Marketing Portfolio

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