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Quali-vs-Quanti-Research.pptx
- 1. Practical Research II (Quantitative Research)
- 2. What is Research? The process of obtaining information to seek solutions to problems
- 3. What is Research? Medical scientists conduct research to discover cures for cancer and other life-threatening diseases. Agricultural technologists study crop production to help farmers maximize their harvests. Research engineers devise new and alternative processes and products that are environmental friendly. (Green engineering) Marketing research is important in business to determine customer needs and satisfaction.
- 4. What is Research? In social science, the behaviors, beliefs, and perception of people on certain issues are important to psychologists and social scientists. In educational research, essential in understanding how today’s youth learn in the context of social media and accessible technology.
- 5. Qualitative vs. Quantitative Qualitative research-the end goal of the inquiry is to seek meaning and deeper understanding of phenomena as seen from the perspective of the participants.
- 6. Qualitative vs. Quantitative Quantitative research-is focused on acquiring numerical data through the use of research instrument.
- 7. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Type of data Phenomena are described numerically Phenomena are described in a narrative fashion
- 8. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Analysis Descriptive and inferential statistics Identification of major themes
- 9. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Scope of inquiry Specific questions or hypotheses Broad thematic concerns
- 10. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Research goal and purposes • To explain the causes of phenomena through objective measurement and numerical analysis • To understand social phenomena, seek meaning and interpret reality as seen from the perspective of the participants
- 11. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Research goal and purposes • To predict and establish relationships, and generalize findings • To gain insight, describe events and increase understanding of ideas, feelings, beliefs, and motives of the participants
- 12. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Sampling • Randomized and controlled for extraneous variables. Large samples are usually needed to represent the population. • Small, purposive, and context- specific
- 13. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Data collection technique • Include administration of tests and questionnaires, experimentation s and use of existing data sets • Include document collection, participant observation, unstructured and informal interviews, intensive field notes, review of artifacts, and focused group discussion
- 14. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Research design • Structured, predetermine d, formal, and inflexible • Evolving and flexible.
- 15. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Research design • Use of robust instrumentation that is designed and structured to verify the hypothesis set at the beginning of the inquiry process. It usually involves an intervention and manipulation of • Characterized by non intervention and procedures that have minimal disturbance to the participants and research setting
- 16. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Hypotheses Specific, testable, and stated at the onset of the study Tentative. It evolves during the course of the study.
- 17. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Role of researcher • There is intersubjective reliability; thus, researchers adhere strictly to the scientific method to a formal set of procedures in collecting and analysing data. • Free to use intuition and judgement as bases for deciding how to conducts observations
- 18. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Role of researcher • Objective, impartial, and detached • Deliberately interacts with participants in a personal way
- 19. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Primary advantage Large sample; statistical validity; accurately reflects the population Rich, in-depth, narrative description of sample
- 20. Qualitative vs. Quantitative (Vanderstoep &Johnston 2009:7) Characteristic Quantitative Qualitative Primary disadvantage Superficial understanding of participants’ thoughts and feelings Small sample, not generalizable to the population at large.
- 21. Qualitative research Focuses on making connections, finding meaning Proceeds from What, How, Why? Its questions are open (all kinds of answers accepted, encouraged) It appreciates data that do not conform as it enriches data and makes study more complex It is concerned with understanding social life and reality Qualitative vs. Quantitative
- 22. Quantitative research focuses on testing hypotheses and proving causality proceeds from IF SO, THEN SO its questions are closed (Yes, No; Other answers discarded) it eliminates data that do not confer with the rest it is concerned with explanations and prediction Qualitative vs. Quantitative
- 23. Qualitative research Strengths of Quantitative Research
- 24. Qualitative research Strengths of Quantitative Research
- 25. Qualitative research Weaknesses of Quantitative Research
- 26. Qualitative research Quantitative Research Across any Fields
- 27. Qualitative research Qualitative vs. Quantitative
- 28. Qualitative research Qualitative vs. Quantitative
- 29. Qualitative research Qualitative vs. Quantitative
- 30. Qualitative research Qualitative vs. Quantitative
Editor's Notes
- The outcome of quantitative research is always in numerical form. For example, the result of research can be represented in percentage, range of numbers. A numerical output is easy to read and understand, and it is easier to deduce a conclusion from the numerical outcome than a detailed result.
- The first and foremost characteristic of quantitative research is the large sample size to conduct research. Quantitative research is done on a large number of audiences to ensure reliability.
- Another characteristic of quantitative research is close-ended questions. Close-ended question’s answers are more specific and right to the question than the open-ended questions. Responses to open-ended questions are more detailed and scattered, and it requires real skills to pick out the answers that you need. Moreover, responses to Close-ended questions are more reliable than the answers to questions of open-ended questions. In addition to this, people also prefer to answer close-ended questions than open-ended questions for various reasons. The followings are a few examples of close-ended questions: a. How often do you shop online? b. How often do you pay for the subscription of a mobile app? c. How much are you ready to pay to buy a women’s health magazine?
- Structural research methods like questionnaires, polls, and surveys are used to conduct quantitative research. In-depth information about the preferences of the audience can be drawn using these structured research methods. Moreover, with the help of the Internet and social media, it is effortless to reach the vast population irrespective of geographical boundaries. You can pay to run your Survey ad on various social media platforms such as Facebook, YouTube, etc. and can collect the opinion of a large population. In addition to this, these research methods are easy to conduct through offline means. Also, a respondent is only required to fill out the questionnaire and is not required to be part of the research process for a long time.
- Structural research methods like questionnaires, polls, and surveys are used to conduct quantitative research. In-depth information about the preferences of the audience can be drawn using these structured research methods. Moreover, with the help of the Internet and social media, it is effortless to reach the vast population irrespective of geographical boundaries. You can pay to run your Survey ad on various social media platforms such as Facebook, YouTube, etc. and can collect the opinion of a large population. In addition to this, these research methods are easy to conduct through offline means. Also, a respondent is only required to fill out the questionnaire and is not required to be part of the research process for a long time.
- The outcome of quantitative research methods is quite reliable, as respondents of the research face closeended questions. Therefore, there are fewer chances of getting vague information or wrong information from the respondents. Quantitative research methods are usually used for industrial research purposes because of its reliability. Moreover, the outcome of quantitative research is easy to understand and explain. The researchers present the outcome of the research to get the approval of the management, and management can understand this information quickly because it is represented in the form of tables and graphs.