SlideShare a Scribd company logo
1 of 9
QUALITATIVE RESEARCH IN
INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
<International business is the
exchange of goods, services, technology,
capital, and knowledge across national
borders. It includes transactions
between two or more countries./>
THE IMPORTANCE OF
QUALITATIVE RESEARCH IN
INTERNATIONAL BUSINESS
BUSINESS? THAT’S ABOUT NUMBERS, AND
NUMBERS ARE QUANTITATIVE RIGHT?
FEEDBACK
TREND
BUSINESS RESEARCH
F
E
E
D
B
A
C
K
NOW A DAYS, WE NEED TO KNOW WHAT IS THE OPINION OF
OUR CUSTOMERS/CLIENT ABOUT OUR PRODUCTS. THIS
WILL HELP US DETERMINE THE QUALITITY OF THE
PRODUCT, THE CUSTOMER/CLIENT HAVED RECEIVED.
INTERVIEW SURVEY
OR
T
R
E
N
D
QUALITATIVE RESEARCH USES TREND ANALYSIS TO HELP
RESEARCHERS UNDERSTAND DATA. TREND ANALYSIS CAN
HELP RESEARCHERS UNDERSTAND THE ATTITUDES,
BELIEFS, AND BEHAVIORS OF THE PEOPLE BEING STUDIED.
OBSERVATION DATAS
BUSINESS RESEARCH
HOW TO DO
WHEN TO DO WHERE TO DO
WHAT TO DO
OUTCOME
PRODUCT
LAUNCH
QUALITATIVE RESEARCH IN
INTERNATIONAL BUSINESS
EXAMPLES
DEAR RESEARCH MATES,
KUNG ANG GINOO MALOUY,
HALA ANG GINOO HIMOA
NINYOG LEADER.----- GOD
BLESS YOU ALL.

More Related Content

Similar to Qualitative Research in International Business.pptx

Digital transformation to recession proof your business
Digital transformation to recession proof your businessDigital transformation to recession proof your business
Digital transformation to recession proof your businessAeoLogic Technologies
 
Uniting Ambition | Delivering Niche Technology Talent To High Growth Busine...
Uniting Ambition  |  Delivering Niche Technology Talent To High Growth Busine...Uniting Ambition  |  Delivering Niche Technology Talent To High Growth Busine...
Uniting Ambition | Delivering Niche Technology Talent To High Growth Busine...Uniting Cloud
 
Alfredovelez-Jan 2016
Alfredovelez-Jan 2016Alfredovelez-Jan 2016
Alfredovelez-Jan 2016Alfredo Velez
 
Retail sector in india (national handloom)
Retail sector in india (national handloom)Retail sector in india (national handloom)
Retail sector in india (national handloom)Yash Agarwal
 
WAYNE RUSSELL BEUHRING Resume 06.14.2015
WAYNE RUSSELL BEUHRING Resume 06.14.2015WAYNE RUSSELL BEUHRING Resume 06.14.2015
WAYNE RUSSELL BEUHRING Resume 06.14.2015Wayne Beuhring
 
PREDICTING BRAND INDIA FROM @TWITTER
PREDICTING BRAND INDIA FROM @TWITTERPREDICTING BRAND INDIA FROM @TWITTER
PREDICTING BRAND INDIA FROM @TWITTERSankar Nagarajan
 
The Lean Entrepreneur
The Lean Entrepreneur  The Lean Entrepreneur
The Lean Entrepreneur Edgar Chowfin
 
The Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
The Future of Consumer Insights - Cathay Pacific Insights - Vision CriticalThe Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
The Future of Consumer Insights - Cathay Pacific Insights - Vision CriticalMerlien Institute
 
aakash sethi my business plan
aakash sethi my business planaakash sethi my business plan
aakash sethi my business planAakash Sethi
 
CohnReznick Private Equity Services
CohnReznick Private Equity ServicesCohnReznick Private Equity Services
CohnReznick Private Equity ServicesJohn A. Bova
 
Convate Company Profile
Convate Company ProfileConvate Company Profile
Convate Company Profilereapmore
 
People Screening-2014 review
People Screening-2014 reviewPeople Screening-2014 review
People Screening-2014 reviewKrzys Berkieta
 
Optimal use of_your_marketing_dollars
Optimal use of_your_marketing_dollarsOptimal use of_your_marketing_dollars
Optimal use of_your_marketing_dollarstdcbart
 
UCSF LIfe Sciences Week 7 Digital Health: Resources, activities, and costs
UCSF LIfe Sciences Week 7 Digital Health: Resources, activities, and costsUCSF LIfe Sciences Week 7 Digital Health: Resources, activities, and costs
UCSF LIfe Sciences Week 7 Digital Health: Resources, activities, and costsStanford University
 
Intella Core Overview 2010 Linked In
Intella Core Overview 2010 Linked InIntella Core Overview 2010 Linked In
Intella Core Overview 2010 Linked Inmichaelmalloy
 

Similar to Qualitative Research in International Business.pptx (20)

Digital transformation to recession proof your business
Digital transformation to recession proof your businessDigital transformation to recession proof your business
Digital transformation to recession proof your business
 
Uniting Ambition | Delivering Niche Technology Talent To High Growth Busine...
Uniting Ambition  |  Delivering Niche Technology Talent To High Growth Busine...Uniting Ambition  |  Delivering Niche Technology Talent To High Growth Busine...
Uniting Ambition | Delivering Niche Technology Talent To High Growth Busine...
 
Presentation 1 of 4
Presentation 1 of 4Presentation 1 of 4
Presentation 1 of 4
 
Alfredovelez-Jan 2016
Alfredovelez-Jan 2016Alfredovelez-Jan 2016
Alfredovelez-Jan 2016
 
Retail sector in india (national handloom)
Retail sector in india (national handloom)Retail sector in india (national handloom)
Retail sector in india (national handloom)
 
HTI Prospecting Database
HTI Prospecting DatabaseHTI Prospecting Database
HTI Prospecting Database
 
WAYNE RUSSELL BEUHRING Resume 06.14.2015
WAYNE RUSSELL BEUHRING Resume 06.14.2015WAYNE RUSSELL BEUHRING Resume 06.14.2015
WAYNE RUSSELL BEUHRING Resume 06.14.2015
 
PREDICTING BRAND INDIA FROM @TWITTER
PREDICTING BRAND INDIA FROM @TWITTERPREDICTING BRAND INDIA FROM @TWITTER
PREDICTING BRAND INDIA FROM @TWITTER
 
The Lean Entrepreneur
The Lean Entrepreneur  The Lean Entrepreneur
The Lean Entrepreneur
 
Business Analytics Pitfalls
Business Analytics PitfallsBusiness Analytics Pitfalls
Business Analytics Pitfalls
 
The Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
The Future of Consumer Insights - Cathay Pacific Insights - Vision CriticalThe Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
The Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
 
aakash sethi my business plan
aakash sethi my business planaakash sethi my business plan
aakash sethi my business plan
 
CohnReznick Private Equity Services
CohnReznick Private Equity ServicesCohnReznick Private Equity Services
CohnReznick Private Equity Services
 
Convate Company Profile
Convate Company ProfileConvate Company Profile
Convate Company Profile
 
People Screening-2014 review
People Screening-2014 reviewPeople Screening-2014 review
People Screening-2014 review
 
Optimal use of_your_marketing_dollars
Optimal use of_your_marketing_dollarsOptimal use of_your_marketing_dollars
Optimal use of_your_marketing_dollars
 
Presentation 3 (1).pdf
Presentation 3 (1).pdfPresentation 3 (1).pdf
Presentation 3 (1).pdf
 
UCSF LIfe Sciences Week 7 Digital Health: Resources, activities, and costs
UCSF LIfe Sciences Week 7 Digital Health: Resources, activities, and costsUCSF LIfe Sciences Week 7 Digital Health: Resources, activities, and costs
UCSF LIfe Sciences Week 7 Digital Health: Resources, activities, and costs
 
Intella Core Overview 2010 Linked In
Intella Core Overview 2010 Linked InIntella Core Overview 2010 Linked In
Intella Core Overview 2010 Linked In
 
Invest in USA
Invest in USAInvest in USA
Invest in USA
 

Recently uploaded

Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxAmita Gupta
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxdhanalakshmis0310
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 

Recently uploaded (20)

Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 

Qualitative Research in International Business.pptx