Key performance metrics for 90 top brands in 10 major industries: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste. Brands include Twix, Red Bull, McDonald's, Burberry, Subway, Chanel, and Colgate.

1. © 2013 Zuum
1
ZuumSocial.com
Report:
Facebook
Page Data
Averages
May 2013
Know
What
Works
Key performance metrics for 90 top brands in 10 major
industries: Beauty, Fast Food, Luxury Fashion, Snack
Foods, Hybrid/Electric autos, Children’s Hospitals,
Energy Drinks, Hotels, Toothpaste.

2. © 2013 Zuum
Executive Summary
2
Highlights
• 90 pages analyzed in 10 industries
• Industries included: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric
autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste
• All data for activity in May, 2013
Industry High Industry Low Page High Page Low
Fan Growth Rate
Fan Count
Posting Volume
Engagement Rate
Beauty - Cosmetics
4.41%
Fast Food
0.71%
Twix
29.8%%
Sensodyne
-014%
Snack Foods
12,944,470
Hybrid/Electric Autos
160,283
Red Bull
38,261,908
Arm & Hammer - Heroes
3,428
Energy Drinks
55 Posts
Hybrid/Electric Autos
15 Posts
Children’s Hosp. of Phil.
91 Posts
In-n-Out Burger
0 Posts
Children’s Hospitals
.41%
Energy Drinks
.07%
St Jude Children’s Hosp.
.93%
Tie: 5 Brands
.01%
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3. © 2013 Zuum
Fast Food
3
๏ Lowest industry average
fan growth rate: 0.71%
๏ Lowest page posting
volume: In-n-Out
Burger, 0
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Luxury
Fashion
4
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Snack Foods
5
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๏ Highest page fan
growth rate: Twix,
29.77%
๏ Highest industry
average fan count:
12,944,470

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Beauty
6
๏ Highest industry
average fan growth rate:
4.41%
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7. © 2013 Zuum
Energy Drinks
7
๏ Highest industry
average posting
volume: 55
๏ Lowest industry average
engagement rate:
0.07%
๏ Highest page fan count:
Red Bull, 38,261,908
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8. © 2013 Zuum
Children’s
Hospitals
8
๏ Highest page
engagement rate: St
Jude Children’s
Hospital, 0.93%
๏ Highest industry
average engagement
rate: 0.42%
๏ Highest page posting
volume: Children’s
Hospital of Philadelphia,
91
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9. © 2013 Zuum
Toothpaste
9
๏ Lowest page fan growth
rate: Sensodyne,
-0.14%
๏ Lowest page fan count:
Arm & Hammer Heroes,
3,428
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10. © 2013 Zuum
Hotels
10
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11. © 2013 Zuum
Fruit Juice
11
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Hybrid/
Electric Autos
12
๏ Lowest industry average
posting volume: 15
๏ Lowest industry average
fan count: 160,283
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13. © 2013 Zuum
Key Takeaways
13
๏ Brands with large fan counts can gain fans rapidly (Twix)
๏ Industries with large fan counts can generate impressive
engagement (Fast Food & Luxury Fashion)
๏ Only 2 of 90 pages experienced negative fan growth
(Sensodyne & Children’s Hospital of Boston)
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14. © 2013 Zuum
About This Report
14
Zuum frequently reports on the major trends and activities in social media for the leading
consumer brands.
All data was gathered and analyzed using content strategy tool Zuum.
If you’d like to be notified when we publish reports like this one, please either follow us on
any of our social media properties, or send us an email at info@zuumsocial.com with
“Reports” in the subject line.
Thank you,
Doug Schumacher
Co-Founder
Zuum

15. © 2013 Zuum
A Social Media Strategy Tool
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