Qr Codes Ed Session 09

“The Times They Are a – Changin’”


How do we reach the emerging generation
of consumers? (age 15-35)


True or False?
“I now have to text my son/daughter to answer the
phone when I call.”

TRUE FALSE


Did you know there are more mobile
phones than TVs and computers
combined in the US today?


Smart Phones are the new
personal computer,
contact manager,
entertainment center and
mobile communication
device all in one.


CHALLENGE:
So how do we reach the
new mobile consumer?


The 2D code brings it all together.


What exactly is a 2D Barcode?

QR TAG POSTNET AZTEC DATA
MATRIX


How Does My Phone Fit In?
In essence your camera phone becomes a “scanner”.


Reader Enabled Free Reader Apps
Phones
 NeoReader
 Scanlife
 Palm
 Microsoft Tag
 iPhone
 QuickMark
 Blackberry
 I-Nigma
 LG
 Kaywa Reader
 Nokia
 etc
 Motorola
 Samsung
 and many more


Mass Market Appeal

Stadium JumboTron


Magazine ad


Sign at park Book jacket review


CHALLENGE:
So how do we monetize?


First… spread the word!
“Walk the Talk” with your business cards (and convert
your customer’s cards as well).


B2vCards.com
Create a unique storefront using AccuLink’s
B2vCard technology.

“Any other business
card is obsolete.”


OPTION 1:

vCard


OPTION 2:

Landing
Page


OPTION 3:

Linked In vCard


Other ways to monetize
2D barcodes…


Restaurant Example:
Place a 2D barcode on a
table tent.


Results:
The sales manager at Wings, Rings & Things
Restaurant receives daily or weekly updates.


Automated SMS text messages Personalized Direct Mail
(Real-time Coupons) (Gets viewed by other members
of the household)
Automated Emails
(Newsletters, coupons, events)


SOLUTION:
 A relationship is initiated.

 Restaurant management knows who
is visiting their establishment.

 A new channel is created to reach
“opt-in” prospects.


SOLUTION:
 Important information is
collected, measured and used
for future strategic promotions
and improvement.

 Repeat and referral business
increases brand loyalty.


SUMMARY:
 2D barcodes are widely used and
accepted in Japan and Europe –
They are catching on now in the US.

 2D barcodes are the “cool”,
“convenient” and “relevant” way to
reach 15-35 year old consumers.


SUMMARY:
 Be the first to present this to
your CMO clients and you will be
the “Expert”.

 Begin now by researching 2D
barcodes and “walk the talk” with
your own cards from B2vCards.com.


RESOURCES:
Our Website
 www.AccuLink.com
 www.AccuLink.mobi

Linked In 2D Barcode Groups
 QR Code
 QR Codes – Great Ideas
 2D Codes for Global Media


RESOURCES:

Print Junkie 2D Barcode Discussion
 www.PrintJunkie.net/forum/topics/qr-codes

Other Sites & Blogs
 www.GoMoNews.com
 www.Mobile-Barcodes.com
 www.beQRious.com/news


Qr Codes Ed Session 09

More Related Content

Similar to Qr Codes Ed Session 09

Recently uploaded

Qr Codes Ed Session 09