QNET Ltd is a direct selling company based in Hong Kong that was founded in 1998 and sells a variety of products. It uses a multi-level marketing model where independent representatives refer products to clients and receive compensation based on sales volumes. The company has faced some controversy over its marketing claims and aggressive expansion tactics. It operates in several Asian and African countries through franchise companies or direct offices.

1. LITTLE KNOWN FACTS ABOUT QNET INDIA
Formerly known as QI Limited, GoldQuest, and QuestNet, QNET Ltd is a direct selling irm
based in Hong Kong and owned by the QI group. The firm sells a diversity of products such as
fashion accessories, luxury goods, home care, personal care, nutrition, weight management, and
energy. Vijay Eswaran founded the company in 1998 in Hong Kong.
The firm advertises its products on its official website with the claims “that would not pass
official muster in much of the world.” Vijay works as a passionate speaker with the purpose to
motivate those who sell QNET products, to hold sessions featuring pyrotechnics, dry ice, and
lasers. The marketing strategy of the company follows a multi-level marketing model based on
independent representatives in order to refer it services and products to clients and obtain
compensation depending on the volume of sales of their referrals. The marketing strategy based
also on the sales volume of other independent representative in their group r or team who are
arranged in a binary fashion. The company uses also an aggressive campaign through newspaper
ads and lawsuits for shutting down the opponents.
The company had offices in some countries of Asia such as Vietnam, Taiwan, Thailand, United
Arab Emirates, Philippines, and Indonesia. There are franchise companies in Turkey and India.
The company also operates or operated in other countries including Rwanda, Cote d’Ivoire,
Egypt, and Saudi Arabia.
QNET is still the principal subsidiary of the QI group. When the company was known as
GoldQuest, it was making custom-commissioned coins. In 2002, the company experienced its
first diversity into vacations and travels through a partnership with QVI Club brand holidays. QI
acquired, in 2005, QI comm which was a British company of telecommunication. One year later,
QNET began making nutritional products, the brand of watches Bernhard H. Mayer.
In the same 2006, QI Group acquired Prana Resorts and SPA which was a vegetarian holiday
resort located in Koh Samui. One year later, in 2007, the QI group acquired a vegetarian organic
health store chain based in Hawaii.
The direct sales of QI Group moved up to 70% from 2017 to 2012. In 2013, the group made it
public that the management was moving its manufacturing processes to India and the company
announced to open an office in Russia.
As mentioned before, the marketing strategy of the company is based on a multi-level marketing
model depending on a group of independent representatives. These representatives refer the
products of the company to consumers. In exchange, the company rewards them through
compensations depending on the volume of sales of their referrals and the volume of sales of
other independent representatives arranged in a binary fashion for attracting customers. The
company operates the compensation plan by the recruitment of clients.
When the company was called QuestNet and GoldQuest, It sold primarily gold collectible coins
as an item of investment. One of the company products is the Amezcua Bio Disc. The company
said the product is able to redefine and harmonize the energy of water.