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The document discusses the history and evolution of the music industry from the launch of MTV in 1981 to recent developments in digital music and streaming. It notes that five major record labels previously dominated but that technology companies and consumers now have more power. The record industry has seen a 25% decline in album sales since 2000 due to piracy and digital shifts. New models are emerging like music streaming, but royalty rates remain an issue.
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Regional Differences in Online Tourism Marketing
At the International Tourism Symposium at Chamonix there are some presentations and panels under the topic EFFECTIVE TOURISM MARKETING IN TODAY’S DIGITAL WORLD. As it is seen as “a revolution for the Mountain Tourism Industry” there is a panel concerning the topic "Regional differences that impact the mountain travel industry". In my presentation during this panel-discussion I focus on two main messages:
1. Language is the natural border and barrier.
2. All social media is local or regional.
4 slideshare avila
Slideshare es una aplicación web para alojar presentaciones y documentos en formatos como PDF, PPT y DOC. Los usuarios pueden crear una cuenta gratis, cargar archivos de hasta 100MB y agregar títulos, descripciones y etiquetas. Una vez publicadas, las presentaciones están disponibles para que otros usuarios las vean y compartan enlaces a ellas.
ALP Presentation
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce stress and anxiety levels. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
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GBR hospitality newsletter 2011 Q2
The Greek Hospitality newsletter of GBR Consulting provides a snapshot of the performance of Greek hotels based on a sample of more than 180 hotels & resorts in Greece. This hotel data is complemented by data from other sources so as to place the Greek hospitality industry in the perspective of Greek tourism and of the International Hospitality Industry.
Chap001
This document provides an overview of key concepts in information systems for business professionals. It discusses why knowledge of IS is important, identifies five key areas of IS knowledge, and gives examples of how IS can support business processes, decision making, strategies and competitive advantage. It also discusses challenges managers may face with IS and provides career opportunities in the field.
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O documento apresenta uma aula sobre integração de mídias digitais ministrada pelo professor Plinio Okamoto. A aula discute casos reais de campanhas que integraram diferentes plataformas digitais e meios de comunicação. Alunos também apresentaram seus briefings de uma atividade anterior.
Napster
Napster fue el primer servicio P2P de intercambio de archivos de música en formato MP3, lanzado en 1999 por Shawn Fanning, que alcanzó 26,4 millones de usuarios en 2001 antes de ser ordenado su cierre por demandas de violación de derechos de autor, especialmente de Metallica; posteriormente relanzó servicios de venta legal de música y se fusionó con Rhapsody en 2011.
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This document discusses strategies for small businesses to use social media effectively. It emphasizes having clear goals and a plan before starting, deciding whether to do social media in-house or outsource it, focusing content on the target audience, starting simply, setting expectations for posting frequency, and measuring success using relevant metrics. Common mistakes include lacking a plan, purpose or ownership as well as self-promotion. The document provides tips on content strategy, platforms, marketing campaigns, and internal benefits after one year of implementation.
NTC 2014 IMAB tech talk 14.3.11 v3
This document summarizes an IMAB Tech Talk presentation about integrating technology to improve marketing and fundraising efforts. It discusses how organizations currently use different databases and systems that are not well integrated, making it difficult to get a full view of constituents and coordinate efforts. The presentation examines different levels of technology use from basic to complex and integrated. It provides a case study of an organization taking incremental steps to become more integrated by automating data syncing between its online and offline databases. Finally, it discusses the challenges a large, multi-location nonprofit faces in fully integrating its disparate systems and data into a single customer relationship management system over several years.
Topic slideshare
Death rituals in Africa vary based on religion but often involve returning the body to the native village or tribe for a funeral celebration and feast. The deceased may first be taken from the morgue to their home, then their body is transported back to their native village along with others who come to mourn. A celebration of life is held following the funeral according to the religion's traditions.
Initial ideas
The document discusses choosing a band and song for a music video project on the rock/metal genre. The group selected Avenged Sevenfold and their song "Nightmare." Details are provided on why this band and song were chosen, including that the lyrics could be interpreted broadly for the nightmare theme. Analysis is also given of Avenged Sevenfold music videos to get ideas for shooting locations, effects, and how they appeal to fans.
EShare! Viral Peer Sharing Technology
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
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