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Kenneth Horton                               Main: (801) 832‐2600  
Associate Professor, Intellectual Property Law & Strategy        Cell: (801) 809‐0310 
MBA Technology Management Program           Direct: (801) 212‐2056    
Gore School of Business, Westminster College          Khorton@Westminstercollege.edu    
1840 South 1300 East                 http://www.linkedin.com/in/HortonIP 
Salt Lake City, UT  84105        
    
TTHHEE IIPP SSTTRRAATTEEGGYY MMIINNUUTTEE
QQ22 22001144:: DDEETTAAIILLEEDD BBUUDDGGEETTIINNGG FFOORR TTHHEE PPOORRTTFFOOLLIIOO
 
Last quarter, I outlined a process for managing an IP portfolio using a budgeting process. That process included the steps 
of (i) reviewing historical costs, (ii) forecasting the needs of the portfolio, (iii) establishing the budget, (iv) implementing 
the budget, and (v) following the budget. 
 
In the second and third steps of this process, I presented simple cost estimation tool.  I emphasized that it was a simple 
tool because it only considered the costs of obtaining the IP assets.  Unfortunately, managing a moderate to large IP 
portfolio  involves  much  more  than  just  obtaining  the  IP  assets.    It  also  includes  managing  post‐grant  procedures, 
enforcement, licensing, annuities, opinions, etc.   And each of these activities has an associated cost that should be 
considered when budgeting for the portfolio. 
 
So for moderate to large portfolios, a more detailed and realistic budgeting tool is needed.  I recently created such a 
tool—the IP Budget OptimizerTM
—for a potential client and wanted to share it with this audience.  
 
IP Budget OptimizerTM
 
 
Actions/Year  Variable Projected Cost  Total 
design applications filed   A  5000  5000
provisional applications filed  B  4000  4000
Patentability searches   C  1500  1500
utility patent applications filed   D  12,000  12000
appeals  E  6,000  6000
pending utility applications (<12 months pendency)   F  3000  3000
pending utility applications (12‐24 months pendency)  G  8000  8000
pending utility applications (>24 months pendency)   H  10,000  10000
1st MF payments  J  2,000  2000
2nd MF payments  K  4,000  4000
3rd MF payments  L  8000  8000
Infringement opinions  M  12,500  12500
licenses  N  10,000  10000
reissues, reexaminations, and other PTAB proceedings O  50,000  50000
active litigations  P  200,000  200000
foreign applications field in year  Q  5,000  5000
foreign pending applications  R  10,000  10000
issued foreign patents  S  4,000  4000
foreign post issuance proceedings  T  25,000  25000
Estimated Yearly Cost  437000
Estimated Monthly Retainer  36416.67
This tool has two inputs: the number of actions/years (i.e., the variables A, B, C, etc. in the second column) and the 
projected cost (in the third column).  For the first input, I assumed that each variable is 1.  In other words, this tool 
assumes that just 1one of each of these actions is being undertaken during the year.   This assumption is very unrealistic 
for most portfolios. It is easy, however, to adjust each variable as needed for your portfolio. 
 
For the second input, the projected costs listed in the tool are my estimates of what the yearly costs would be.  Again, 
these can be adjusted given your historical and/or expected costs.  But it is important that these projected costs not only 
include the attorney fees, but also any foreign law firm fees and any patent office costs.  This keeps the tool as accurate 
as possible. 
 
I created this tool because this potential client was frustrated with how the costs could change from month to month.  
This potential client wanted to ideally pay the same amount each month to the outside counsel (OC).  So I created this 
tool which—hopefully—considers all of the major costs in the patent portfolio.  In an ideal world, this tool could be used 
to estimate the yearly costs of managing the portfolio and then pro‐rated to create a monthly IP budget and negotiate a 
fixed monthly payment schedule with the OC.  
 
This tool, however, has several limits.  First, forecasting the number of each specific action taken in a year can be an 
imperfect process.  So it is likely that you and the OC will have to monitor the inputs into the tool, adjust those amounts 
as the needs of the portfolio change, and then modify the fixed monthly retainer. 
 
Second, this tool focuses on the patent side of the portfolio.  It is easy, however, to modify the tool to include costs for 
trademarks and copyrights.  But this tool focuses on patents because it is usually the larger expense in the IP portfolio. 
 
Third, this tool only list expenses.  It could be improved, however, if it also included income from the IP portfolio.  But 
income is a topic for another newsletter. 
 
 
 
 
 
 
 
 
 

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Q2 2014 IP Strategy Minute Newsletter