Laptop Survey

1. Is It true that
Laptop is
your
companion on
the road of
success?
Research made with Q
Method

2. Team Group in
the Research
AHMED
SARIAK
Yang
Shuwen
Anastasia
Ayadi
Amine
Chia

3. Steps of the research
Doing survey &
distributing
Google forms
Questionnaire
Exporting data
from Google forms
to Statistica
Analysing data
and getting
results
Performing
results with
PPT
presentation

4. Introduction
• This research is based on defining the
relation between customer and the
Laptop.
• We set 30 questions that can help us to
know deffirent positions in this relation.
• The questions were devided into 3
categories: 10 positive, 10 negative, 10
neutral.
• The audience choice will be on scale
rating from 1 to 7, based on his opinion:
1= i Don't like it, 7= i like it.
• Also there was aditional Questions such
as Age & main purpose of using laptop,
to know more about the target audience
and there purpose of unsing laptop.

5. 18-24
25-32
33-44
Your main purpose of using a laptop is
To study and work 14
To Study 10
To Work 1
For Entertainment 1
summary 26
Age

6. STATEMENTS

7. q-methodology: spreadsheet with initial data
Collect information with Google forms and download to
Excel and export the data to Statistica 7

8. Results of eigenvalues analysis
Exploratory Techniques/Principal Components & Classification Analysis
We can use Kaiser criterion
(drop all components with
eigenvalues under 1.0). So
we have 10 factors but it
also too much to make a
recommendation

9. For this study we chose to
consider as statistically
significant correlations which
either smaller than -0.4 (negative
correlation) and larger (positive
correlation)
Multivariate exploratory techniques and results of factor loading analysis

10. Results of Factor Loadings Analysis (4 factors’ model)
There are factors loaded with 3
statements and less.
So it will be hard to use it for
making variants of positioning
out product. In this case we can
use only 4 major factors.

11. Results of Factor Loadings Analysis (4 factors’ model) after rotation
Now we can see that all
statements are loaded to all
factors but there are many
consensus factors which are
loaded to several factors.
So we need to define
characterizing statements
using varimax rotation.

12. Eigenvalue Variance Cumulative
Factor 1 6.08% 20.26% 20.26%
Factor 2 3.91% 13.04% 33.30%
Factor 3 3.31% 11.04% 44.34%
Factor 4 2.86% 9.53% 53.88%
Factor 1 3,4,5,10,11,17,24 20.26%
Factor 2 9,14,15,16,19,20,21,22,23,28 13.04%
Factor 3 1,2,5,8,9,26,27,28,29 11.04%
Factor 4 27,9,12,13,16,18,21 9.53%

13. Conclusion of each factor
Factor 1 People consider that laptop is bad for their health, but they use it everyday to be
more productive.
Factor 2 More people prefer to buy expensive laptop with IOS or Window system,
because they want that the price should match the quality
Factor 3 It doesn’t matter for users if the laptop contains accessories or not
Factor 4 People prefer to use more mobile phone than laptop and they use it often to
waste the time