The document discusses digital marketing strategies used by Visit Wales to promote romantic breaks in Wales. It outlines an approach involving SEO, social media, PR, and paid search to raise search visibility, brand awareness, and interest. Key aspects included developing themes around romantic breaks, creating engaging content across multiple channels, leveraging existing assets, committing budget to clear objectives, and collaborating across teams. The strategy led to increased visibility and results. The presentation emphasizes developing themes, delivering them across channels, repurposing content, committing budget to objectives, and collaborating in digital marketing.