The Put Foot Rally is a 17-day, 7,000 km social rally across 7 African countries to raise money for Bob's for Good, a charity that deals with poverty and impacts children. A team of four do-gooders - Storm Bell, Meryl Currie, Tim Krause, and Mark Smith - are committing to the rally. The document outlines a marketing plan for brands to sponsor the rally, gaining national radio coverage, social media promotion, and creating an ongoing online presence, with an estimated return on investment of 8.1 times the sponsorship cost. The goal is to empower communities and help the 7 million school children in need across Southern Africa while also providing an adventure for the participants.

1. THE PUT FOOT RALLY

2. What?
Africa’s First Social Rally
7 Countries / 17 Days / 7000 KM
Raising money for Bob’s for Good
Chosen charity is local, deals with
poverty, and impacts children

3. Where?

4. Who?
The do-gooders committing...
Storm Bell - Global Brands (SAB)
Meryl Currie - Writer
Tim Krause - EnvironMENTAList
Mark Smith - Social Media Guy

5. Why?
The power to change our communities lies with us.
7 million school children across Southern Africa are
crying out for help, its time to do something.
+
We like adventure.

6. What’s in it for you?
A complete marketing plan to place your brand as
the hero in this 20 day event.
A social media presence that will result in an
ongoing asset for your brand.
Online and offline PR placing your brand as the
hero.

7. What’s in it for you? (the specifics)
Branded Facebook Page with :
Custom Video Channel
Twitter integration
Photo Gallery
Email Marketing Database Creation
Value R200K

8. What’s in it for you? (more specifics)
National Radio Coverage on Gareth Cliff’s 5FM
breakfast show:
Gareth to set challenges for team to complete.
Gareth to tweet daily to 100,000+ followers.
Value: 17 days * R30,000 AVE per day = R510K

9. What’s in it for you? (even more specifics)
Custom Youtube Channel
Custom Twitter Profile
This will create a social media asset which you can
then use to create brand evangelists.
Value R100K

10. What’s in it for us? (the specifics)
Entry Fee + Car + Consumables
+ Charitable Donation
Total = R100K

11. By the numbers
Return in coverage/value = R810K
Cost = R100K
Return on Investment = 8.1 times

12. Legacy
Ongoing Facebook Page for your brand (with FANS)
Ongoing Youtube Channel (with subscribers)
Ongoing Twitter (with Followers)
Creating a brand message that you care about the
environment, our children and our country.
Priceless