The document discusses how strategic visualization can transform expert knowledge into communicable solutions, emphasizing the need to connect isolated problem-solving with broader contexts. It highlights the importance of visual storytelling in simplifying complex technical information, making it accessible and engaging for viewers. The document also presents methods for arranging information spatially to effectively convey the narrative of a project or process.

1. Put your
knowledge in
space
How strategic visualisation can
transform your expert knowledge into
communicable solutions

2. Way too often… Here you go. The report
you asked for. Our best
people have fixed your
problem.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 2
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

3. …we, as experts, look isolated at a problem
Ehmn, okay.
Thank you,
I guess.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 3
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

4. But: Our expert knowledge
is just not enough. We have to
show that we understand how the
solutions fit into the bigger picture.
Isolated problem solving is a ’no go’
in an interconnected world.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 4
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

5. Visual storytelling
Even really complex
technical information can be
explained in a coherent story. You
can see it the solution being one
piece in a larger puzzle.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 5
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

6. Technical information Take for example this software
solution, ACL. Here you are able to read
about the solution itself but also see the
benefits, the needs it addresses, the value,
and even the step-by-step process of
implementation. Everything that
”surrounds” it.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 6
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

7. Project overview
Or this complex project
overview that provides clarity
and a coherent story for why
and how this company can
implement a fit for purpose
control environment.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 7
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

8. Information in space and time
e (e.g. a visual
Whe n we store information in spac
e (a long speeh or
landscape) rather than in tim
s access it much
te xt report) we help our viewer
the story
easie r. They become co-creaters of
in it.
because they see themselves
em to engage in
In this way you offer a way for th
g.
the process you are suggestin
estions this
Let us finally look at some qu
answer.
”information landscape” could
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 8
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

9. Creating the story
Here you see what I call a
template. It is a structure or
scaffold for how you can arrange
information in space so that you
can tell the story of your
project/process.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 9
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

10. Try it out yourself – good luck!
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 10
member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

11. Contact
Stine Arensbach
Head of Strategic Visualisation
sarensbach@kpmg.dk
www.kpmg.dk

12. This presentation gives only a general outline of a topic which may be
the object of KPMG's advice. Although we have tried to avoid errors and
omissions in the presentation, KPMG shall not assume any liability for
any transactions not covered by our prior advice.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish
limited liability company and a member firm of the KPMG network of
independent member firms affiliated with KPMG International
Cooperative (KPMG International), a Swiss entity. All rights reserved.
The KPMG name, logo and ‘cutting through complexity’ are registered
trademarks or trademarks of KPMG International.