This document outlines details of an event called the Panthers Purrsuit, including participating teams and sponsors, pre-event promotion through blogs and videos, media coverage on websites and TV, participant engagement on social media, in-event YouTube clips, and post-event recap blogs. Metrics on social media engagement are provided, such as the number of tweets, Facebook photos and reach, YouTube views, and sponsors trending on Twitter during the event date in Charlotte.

1. Purrsuit

2. EVENT PAGES
Panthers Purrsuit

3. Panthers.com

4. Event Registration System

5. Panthers Purrsuit Facebook Page

6. YouTube – Panthers Purrsuit

7. @PanthrsPurrsuit Twitter

8. PRE-PURRSUIT BLOGS
Panthers Purrsuit

9. Charlotte Chamber Video –
“WHAT IS THE PANTHERS PURRSUIT?”

10. Media Emerging Blogs

11. Cat Crave Blog

12. NFL.com

13. Jason Peck’s Sports Marketing Blog

14. Blog

15. Sports Networker Blog

16. MEDIA COVERAGE
Panthers Purrsuit

17. WCCB Fox Coverage – Day Of Event

18. Article on Front Page of Charlotte
Observer – Labor Day

19. WCNC Press Release Pick-up

20. http://www.wcnc.com/on-tv/Fans-face-off-
for-Panthers-Purrsuit-105426693.html
video
WCNC Today Show Coverage

21. Not Approved, Unofficial Fan Site
Created By A Participant

22. PARTICIPANT ENGAGEMENT
Panthers Purrsuit

23. CLT Buzz – “The Decision”

24. Interaction

25. Sport Clips Facebook

26. Uniform Creation

27. Jon Beason Promo Video

28. Everette Brown Promo Video

29. PURRSUIT IN ACTION – Youtube Clips

30. RECAP BLOGS
Panthers Purrsuit

31. Allen Tate Recap Blog

32. Social Sweat Blog

33. Goodwill Recap

34. Sports Media Challenge

35. Studiobanks Recap

36. RESULTS
Panthers Purrsuit

37. Trends -Saturday 10/23/10 10pm

38. TrendsCharlotte: Sport Clips Haircuts,
@sportclips is now trending in #Charlotte
TrendsCharlotte: Allen Tate,
@allentate is now trending in
#Charlotte
TrendsCharlotte: Duke Energy Storm,
@dukeenergystorm is now trending in
#Charlotte
TrendsCharlotte: AAA Carolinas,
@aaacarolinas is now trending in
#Charlotte
TrendsCharlotte: Duke Energy News,
@dukeenergynews is now trending in
#Charlotte
TrendsCharlotte: GoodwillSP,
@goodwillsp is now trending in
#Charlotte
Results from Trends Charlotte
http://trendsmap.com/us/charlotte

39. Statistics
• 64: Contestants from 32 Teams
• 1,200: Tweets about sponsors
day of the event
• 174,000: Total Twitter reach of
contestants
• 908: Average number of Twitter
followers for contestants
• 2.1 million: Estimated total
Twitter impressions
• 1,000: Facebook photos posted
to sponsors Walls
• Purrsuit sponsors made up 60%
of the Twitter "Trending Topics"
list in Charlotte on 10/23
• Nine Purrsuit sponsors or
participants made the local
Twitter trending list on Saturday
• #Purrsuit was the top trending
picture topic on Twitter on
Saturday 10/23
• 551: Average number of
Facebook friends of participants
• 25,000: Total Facebook reach of
contestants
• 1,275: Total YouTube channel
views