This document discusses connecting a company's purpose, mission, and strategy. It provides examples of different companies' missions and strategies. The key points made are: - Companies should clearly define their purpose for existing, who they serve, and how they will achieve their goals. - Goals should be structured in a hierarchy from top-level to low-level objectives. - Companies need to learn when to say no to opportunities that do not align with their core purpose and mission. - Doing something differently from competitors can help a company distinguish itself in the market. - Making abstract concepts like purpose and mission more tangible and concrete helps with implementation.

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@nickgrossman
PURPOSE
MISSION
STRATEGY

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SF
Palo Alto
LA
Detroit
Kansas City
Des Moines
NYC
Philadelphia
Pittsburgh
Toronto
Tallinn
Eindhoven
London
Paris
Berlin
Dusseldorf
Ljubljana
www.usv.com

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what is your company’s mission?
(in 10 words or less)

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Expand human ingenuity to the sky.

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Help people be more
free and safe on the internet.

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Spark a world of community
where people feel powerful & welcomed.

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Give people insight to what
is going on in their bodies.

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Help students learn.

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Empower lawyers to best fight
for their clients and our rights.

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Give people skills that help
them increase their livelihoods.

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Make teaching fun and effective.

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Advocate for the value of artists
and creativity to society.

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Give people more time.

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isn’t this just fluffy nonsense?

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https://www.blueoceanstrategy.com/wp-content/uploads/2015/01/12.Is-blue-ocean-strategy-more-or-less-relevant-today.jpg

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http://dothedude.blogspot.com/2014/03/cluster-fuck-chinese-style.html

23. https://foundationsofliterarystudies.wordpress.com/2015/01/14/victor-frankenstein-mad-scientist/

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observation:
the companies with the strongest
connection between purpose & strategy
are the best at making tough calls.

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PURPOSE
MISSION
STRATEGY

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PURPOSE
MISSION
STRATEGY
why do we exist?

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PURPOSE
MISSION
STRATEGY
why do we exist?
who do we serve?

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PURPOSE
MISSION
STRATEGY
why do we exist?
who do we serve?
how do we do it?

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5 WAYS
to connect purpose, mission and strategy

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find your true north
(then be flexible)
1

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1.1B
API calls
per day

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1.1B
API calls
per day
90% of
revenue

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mission: bring emotional well-being to everyone.

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mission: bring emotional well-being to everyone.

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mission: bring emotional well-being to everyone.

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mission: bring emotional well-being to everyone.
Koko offers services that
help social networks manage
crisis, abuse, and bullying.

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mission: bring emotional well-being to everyone.
Koko offers services that
help social networks manage
crisis, abuse, and bullying.
product vision: Koko is the empathy layer for products.

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build a goal hierarchy
2

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Goal
Goal Goal Goal
Goal Goal Goal Goal Goal Goal
Top-level
Mid-level
Low-level
Angela Duckworth: GRIT

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Goal
Goal Goal Goal
Goal Goal Goal Goal Goal Goal
Top-level
Mid-level
Low-level
Angela Duckworth: GRIT
X

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OUR MISSION:
create an open financial system for the world.

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OUR MISSION:
create an open financial system for the world.
OUR STRATEGY:
be the most trusted, and the easiest to use.

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OUR MISSION:
create an open financial system for the world.
OUR STRATEGY:
be the most trusted, and the easiest to use.
if you’re working one of those, you’re doing the right thing.

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IPFS

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Filecoin
IPFS

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MISSION
Filecoin
IPFS

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MISSION
We believe the internet has
become humanity's most
important technology.
Filecoin
IPFS

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MISSION
We believe the internet has
become humanity's most
important technology.
We build protocols,
systems, and tools to
improve how it works.
Filecoin
IPFS

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MISSION
We believe the internet has
become humanity's most
important technology.
We build protocols,
systems, and tools to
improve how it works.
Today, we are focused on
how we store, locate, and
move information.
Filecoin
IPFS

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learn to say no
3

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is this a network?

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is this a network?
if yes, proceed

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is this a network?
if yes, proceed if no, don’t

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Top goals
⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤

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Top goals
⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤

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Top goals
⏤⏤⏤⏤⏤
⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤

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Top goals
⏤⏤⏤⏤⏤
⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤⏤
AVOID
at all costs

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what would you do?
(differently from your competitors)
4

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make it tangible
5

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twilio

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you are never finished
lastly…

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nick@usv.com
@nickgrossman
www.nickgrossman.is
thanks!

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