This document outlines a social enterprise called Purple Smile that aims to address bullying by selling shoes. It experiences bullying as a growing problem and plans to combat it through one-on-one support and sharing profits from shoe sales. The target market includes bullied individuals and women with larger shoe sizes. Competitors include shops selling larger shoe sizes and anti-bullying charities. The document discusses launching the enterprise over six years and sharing profits between costs, the shop, employees, and the Purple Smile organization.