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 PURPLE	
  SMILE	
  
PROBLEM	
  
•  Bullying	
  	
  
•  3,2	
  million	
  vic0ms	
  each	
  year	
  
•  Growing	
  problem	
  in	
  world	
  
SOLUTION	
  
•  Social	
  enterprise	
  
•  One	
  to	
  ones	
  	
  
•  Support	
  by	
  selling	
  shoes	
  
TARGET	
  MARKET	
  
•  Bullied	
  people	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
•  People	
  who	
  were	
  bullied	
  
•  Woman	
  with	
  big	
  size	
  feet	
  
•  	
  fashionable	
  
•  rich	
  
	
  
COMPETITORS	
  
	
  	
  Direct	
  
•  Shops	
  that	
  sell	
  biger	
  
shoe	
  	
  sizes 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  Indirect 	
   	
  	
  	
   	
  	
  
	
  
•  Chari0es	
  
•  An0bullying	
  
communi0es	
  
•  apps 	
   	
   	
  
	
  	
  
USP	
  
HOW	
  TO	
  LAUNCH?	
  
1	
  st	
  year	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2	
  nd	
  year	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6	
  th	
  year 	
  
	
  	
  
REVENUE	
  
•  Why	
  Top	
  Shop?	
  
•  Example	
  of	
  spli0ng	
  the	
  
profit	
  	
  from	
  shoes	
  
	
  
40%	
  
10%	
  10%	
  
40%	
  
Where	
  profit	
  goes	
  to	
  ?	
  
costs	
  of	
  	
  
manufacturing	
  
TOP	
  SHOP	
  profit	
  
my	
  profit	
  
Purple	
  smile	
  
Keywords	
  
Social	
  
eneterprise	
  
CONTACT	
  US	
  	
  
•  Web	
  site:	
  www.thepurplesmile.weebly.com	
  
•  Social	
  media:	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Facebook:	
  Purple	
  Smile	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  TwiTer:	
  @PurpleSmileSE	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Instagram:	
  @purplesmilese	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Purple Smile

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Purple Smile

  • 2. PROBLEM   •  Bullying     •  3,2  million  vic0ms  each  year   •  Growing  problem  in  world  
  • 3. SOLUTION   •  Social  enterprise   •  One  to  ones     •  Support  by  selling  shoes  
  • 4. TARGET  MARKET   •  Bullied  people                                                             •  People  who  were  bullied   •  Woman  with  big  size  feet   •   fashionable   •  rich    
  • 5. COMPETITORS      Direct   •  Shops  that  sell  biger   shoe    sizes                                                                                                                                          Indirect               •  Chari0es   •  An0bullying   communi0es   •  apps          
  • 7. HOW  TO  LAUNCH?   1  st  year                                                2  nd  year                                                              6  th  year      
  • 8. REVENUE   •  Why  Top  Shop?   •  Example  of  spli0ng  the   profit    from  shoes     40%   10%  10%   40%   Where  profit  goes  to  ?   costs  of     manufacturing   TOP  SHOP  profit   my  profit   Purple  smile  
  • 10. CONTACT  US     •  Web  site:  www.thepurplesmile.weebly.com   •  Social  media:                                                            Facebook:  Purple  Smile                                                            TwiTer:  @PurpleSmileSE                                                            Instagram:  @purplesmilese