Presentation of the team, services that we offer, what makes us different and some of the projects that we have allready developed. Puravera focuses on the development and promotion of sustainable rural tourism in the Comarca de La Vera - Cáceres, Spain

1. Sustainable Rural Tourism Promotion and Development
roy@puravera.es
www.puravera.es

2. PURAVERA is a company that specializes in the creation, management and exploitation of responsible
rural tourism projects and has a strong commitment to corporate social responsibility as expressed in
its code of conduct and policies. It also promotes the local capacities and training through local
development projects always with a sustainable approach.
We have experience in tourism promotion, development of corporate sustainability strategies,
establishment of tourism enterprises and additional services, travel arrangements, training and
seminars, cultural and sports events with a tourism-focus, web 2.0 technologies, among others.
The team has experts in sustainability and rural tourism, along with a network of partners who
advise at all stages of the project. In this sense we can offer our clients services Bioclimatic and
ecological architecture, consulting, interior designers, economists, suppliers of clean energy (solar,
wind and hydro), experts in grants and administrative procedures, as well as professional marketing
and communication among others.
After a long research / survey through the Spanish territory and even some Latin American countries,
PURAVERA decides to establish in the region of “Comarca de La Vera” as its the most suitable region
to develop our activity. We reside in Jarandilla de La Vera and have been making a number of
increasing investments since the beginning of 2008 as the projects have been developing
The ultimate goal is to position the shire “Comarca de la Vera” as a reference destination for
responsible rural tourism both at domestic and international level.

3. Management
& Rehabilitation
Commercial & Real Estate
Operation
Technical Responsible
Consultancy Investment

4. Services focused on sustainable rural tourism businesses:
Advice on location and acquisition of properties (mainly estate or rural
houses) destined to rural tourism projects.
Studies on conditions, concept identification, permits,
Market studies, economic viability.
Management and maintenance of the property
Commercial exploitation of the property
Promotion of products and additional services to offer a different
experience to the tourists.
New technologies applied to management and tourism promotion.
We focus this activity on the creation of a reservation area in our web portal
Our activity is mainly offering rehabilitation of abandoned rural
houses for sustainable tourism, using our expertise in bioclimatic
architecture and integration of renewable energies, among others.
Activities include:
The acquisition, possession and transfer of properties.
License management,
Development,
Urbanization,
Construction,
Rehabilitation,
Commercial exploitation of properties,
Sale of properties.
Mainly “turn-key” projects, clients directly exploit it.

5. Legal advice for permit acquisition necessary to carry out the rehabilitation
of the property, for the development of the rural tourism project and
processing of aid programs.
Advice for project financing and aid programs.
Training;
• Commercial management.
• Promotion, Communication & Marketing.
• Customer services and sales.
• Sustainable development, CSR.
Workshops for production of handcraft from local knowledge and sale of
local products:
• Traditional jobs.
• Craftworks.
• Gastronomy. Development of “turn-key” sustainable rural projects for
• Ecological products, among others. commercial exploitation.
It is encouraged the creation, development and commercial
exploitation of business related with additional services:
Trekking.
Horseback riding routes.
Ecological vegetable garden and orchard.
Guided tours to local handcrafts and cultural activities.
Eco-design (Reuse of “waste” as products).
Possibility to invest in social and environmental projects in
the area to create employment.
Eco-villages.
Development of the rehabilitation / construction project of several
rural accommodations from old ruins, keeping the “verata” style of
housing but with sustainability criteria.

6. The promotion activity is focused in the creation of the reservation
area in our web portal.
Marketing team specializing in rural tourism, responsible for
maximizing the profitability of your property.
We actively collaborate with different reservation agencies and tour
operators.
We have the best rural real estate properties or capable of being
developed in tourism projects.
The working team manages your property with the best quality
standards.
We have a team of cleaning, maintenance and gardening
professionals, to maximise the potential of the property and the
possibility of agricultural output of the vegetable gardens.
Up to date there are very few properties with the technical and
quality characteristics that we want to offer. New Market niche.
We have architects studio, scenery restoration experts to carry out
the rehabilitation which follow our criteria of bioclimatic
architecture, feng shui, sustainable development and reducing the
environmental impact, among others.
We have contact with various local construction companies from
previous experience, to guarantee the use of local materials of
high quality.
Experts in the integration of renewable energy sources.
At the moment we are developing two rural complexes, or eco-villages.
These follow the original “verata” construction but have our sustainable
criteria to ensure the quality requirements and our code of conduct.

7. PURAVERA, in its commitment to the success of our clients, offer
solutions that contribute to the added value, not only in the short but in
the long term. These benefits are visible both internally and externally.
Our experience and innovative spirit has allowed us to increase our
service portfolio, using new technologies and tools to give creative and
adapted solutions which are tailored to our clients needs.
Experience in the promotion, development and exploitation of rural
sustainable tourism.
In order to achieve the planned objectives in our strategy, PURAVERA is
closing agreements with strategic partners to offer turn-key products.
We have partners is additional services such as photography reports for
the promotion of sustainable rural tourism.
We have experience in the development of projects of social integration
and environmental restoration among others.
We want to promote the creation, development and exploitation of
businesses dedicated to guided tours and additional services.
We promote the local craftsman, original and of design, either natural or
biological:
• Reuse of waste as products (eco-design and eco-efficiency, life
cycle) possibility of biomass.
• Medicinal plants for therapeutically purposes
• Restructuring of the tobacco industry.
Development of sustainable rural tourism projects:
Implementation of the rehabilitation / construction and recovery of the property
following sustainability criteria and reducing the environmental impact.

8. If we are capable of knowing or competition and what your clients really want, we will be capable of defining the concept better,
adjusting to the laws of market.
Experience in the development of rural sustainable
tourism Little training and experience from the local
population on tourism sector in all its aspects.
Network of collaborators and experts in order to
offer “turnkey” rural tourism projects. Little promotion and marketing of the tourism
sector in the region
Market not exploited, great potential, natural and
cultural Local population has to change from
traditional agriculture as the aid is in
Legal requirement favour rural tourism with low disconnection phase.
density.
Offer segmented to medium-high level
Multidisciplinary team ready to upfront any future tourists.
challenge
Rural investment in growing a 25% annually
AVE High velocity train Madrid –Portugal World competition
Globalization, internet, tourism 2.0 and social Climate change
networks.
Global crisis
New market niche, health tourism and tranquillity.
Change in the tourist of the XXI century
Anti-stress.
Loss of traditional tourism in Spain
Natural resources in perfect conservation conditions
Restrictive legislation
Cultural richness of the area (Diverse historical
settlements)

9. PURAVERA, in its commitment to contribute to the exit of our clients business, we offer solution which offer a high added
value, managing to satisfy them in the long term. These benefits are visible both in the internally and externally.
Innovation source. Generate confidence both to clients and employees
Involvement and motivation of the employees. Protect and improve brand name, reputation
Generate business opportunities. Added value to shareholders and investors
Improve market position among competitors . Advantages among financial entities and insurance
companies.
Better management of the emerging risks Efficiency in costs and operative.
Satisfy the key stakeholders Attract, integrate and improve clients and employees
Improves relations with the administration loyalty.
Identifies and assess about the best practices Compliance with legal requirements applicable.
Raise awareness and responsiveness Attract and retain talented employees.
Marketing tool.

10. Proyectos de consultoría turística, sostenibilidad y RSC
Development of a Sustainability Indicator System for the planning of the touristic area.
Methodology for the evaluation of the determining factor in the carrying capacity of touristic areas.
Development and support of sustainability and social corporate reports.
Development of Materiality Studies in diverse sectors.
Asses in the Dow Jones Sustainable Index (DJSI) Questionnaire.
Various benchmarking in sustainability. In sectors as construction, financial or energy, among others.
Development of Codes of Conduct.
Development of contents for Social Corporate Responsibility Web Portal.
Training in sustainability and web 2.0, seminars and presentations.
Organización de eventos
Zonal Leadership & Management of the “European Bridge Championship in 2001” in Arona - Tenerife.
Management and Promotion of the “Tenerife Ladies Open Championship” for the years 2003 to 2007.
Zonal Leadership & Management of the “European Open Bridge Championship 2005” in Arona –
Tenerife.
Organization, promotion and management of the “Estoril Ladies Open Golf Championship 2007” in
Portugal.
Leadership and management of the “Juvenile Ryder Cup Canarias 2007” in Tenerife.

11. Central Office
Avenida de La Vera Alta, 6
PC: 10450. Jarandilla de la Vera
Tlf.: (0034) 927 560 429
Fax: (0034) 927 561 362
Web: www.puravera.es
e-mail: info@puravera.es
Rodrigo Ortiz Hintz
Technical Department
PURAVERA S.L.
e-mail: roy@puravera.es
Luis Yanes Roca
Commercial Department
PURAVERA S.L.
e-mail: luisyanes@puravera.es