This document describes a Starbucks buyer persona of Lauren, a PR professional in her 20s-30s who works at a PR firm. She aims to advance her career while managing deadlines. She enjoys socializing and working in public spaces like Starbucks to stay focused and accountable. Starbucks appeals to her as it offers food, drinks, WiFi, and a social environment to fuel up and work efficiently.

2. Starbucks buyer persona: Lauren the
PR professional
credit to Shutterstock

3. Starbucks buyer persona: Lauren the
PR professional
BACKGROUND
• account executive at Sachs Media
Group; Orlando location
• interned at SMG for a semester
before being hired full-time two
years ago
• single; self-proclaimed future cat
lady
DEMOGRAPHICS
• skewed toward women
• age ranges from early 20s to mid-
30s
• pay ranges from $34,000 to
$58,000
IDENTIFIERS
• very put-together with her
wardrobe and appearance
• loves social media both for
personal and professional use
• can become a little frazzled under
deadlines but manages to get
everything done

4. Starbucks buyer persona: Lauren the
PR professional
GOALS
• move up to senior account
executive within the next two years
• eventually manage a Heisman
Trophy campaign for a football
player at a Florida university
CHALLENGES
• time management
• finding the energy & accountability
to complete work
HOW WE HELP
• provide products such as coffee,
breakfast sandwiches and
nutritious bistro boxes to satisfy
customers
• offer a coffeehouse experience
where customers can come in and
socialize or do work

5. Starbucks buyer persona: Lauren the
PR professional
REAL QUOTES
• “I need a place where it’s socially acceptable for me to sit down, fuel up
and stay for a while to get some work done.”
• “I like being around others because it holds me accountable to get things
done and not put anything off.”
COMMON OBJECTIVES
• to finish campaign planning, strategy and research in a reasonable amount
of time
• to support a business that has similar values to her and that she wouldn’t
mind saying she buys from to others

6. Starbucks buyer persona: Lauren the
PR professional
STARBUCKS SOCIAL MEDIA
MARKETING MESSAGES
• share promotions on social media
• strong social media presence;
engages customers
• app offers reward system for
frequent customers
ELEVATOR PITCH
• “Our mission: to inspire and
nurture the human spirit – one
person, one cup and one
neighborhood at a time.”