SlideShare a Scribd company logo
Three ways to measure your marketing
pipeline health
Who Am I
Certified Pardot and Salesforce
Consultant with experience in
implementing Pardot for small and
global companies.
Wave master class trained and
have build complex dashboards for
varieties of companies.
Problem Statement
Prospects can only be associated to
one Pardot campaign, but multiple
Salesforce campaigns.
Pardot activities are not stored in
Salesforce.
So how do we get insight the
marketing pipeline?
Answer: Pardot, Salesforce, Wave
Pardot Reports
Pipeline in Pardot
Pardot Life Cycle Report
Gives a quick overview of the marketing to
sales funnel.
- Is not customizable, what you see is what you get
- If Salesforce campaigns are used you might
make a direct assignment to Salesforce, hence
MQL is incorrect.
Pipeline in Pardot
Pardot Campaign Performance
Report
Gives a quick overview of the Pardot
campaign’s performance
- Is not customizable, what you see is what you get
- Only shows the first touch point campaign
performance
- If Salesforce campaigns are used you might
make a direct assignment to Salesforce, hence
Prospect vs. Assigned is incorrect.
Salesforce Reports
Pipeline in Salesforce
Salesforce Pipeline Health
Dashboard
Create your own reports and add them to a
Dashboard. Report details is accessible
through a single click.
- Lead Conversion reports with campaign
- Campaign report with opportunities
- Only 3 objects can be combined, so sometimes
you hit limitations –oppty, contact roles, contact,
scoring category
- Activities are not stored in Salesforce and cannot
be reported on; how well does a specific landing
page perform?
Pipeline in Salesforce
Salesforce Pipeline Health
Dashboard
Create your own reports and add them to a
Dashboard. Report details is accessible
through a single click.
- Lead Conversion reports with campaign
- Campaign report with opportunities
- Only 3 objects can be combined, so sometimes
you hit limitations –oppty, contact roles, contact,
scoring category
- Activities are not stored in Salesforce and cannot
be reported on; how well does a specific landing
page perform?
Wave Reports
Pipeline in Wave
Pipeline in Wave
Drill down
on the fly…
Pipeline in Wave
Pipeline in Wave
rikke.hovgaard@makepositive.com
+44	(0)	20	7960	4197
www.makepositive.com

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Pug presentation - reporting

  • 1. Three ways to measure your marketing pipeline health
  • 2. Who Am I Certified Pardot and Salesforce Consultant with experience in implementing Pardot for small and global companies. Wave master class trained and have build complex dashboards for varieties of companies.
  • 3. Problem Statement Prospects can only be associated to one Pardot campaign, but multiple Salesforce campaigns. Pardot activities are not stored in Salesforce. So how do we get insight the marketing pipeline? Answer: Pardot, Salesforce, Wave
  • 5. Pipeline in Pardot Pardot Life Cycle Report Gives a quick overview of the marketing to sales funnel. - Is not customizable, what you see is what you get - If Salesforce campaigns are used you might make a direct assignment to Salesforce, hence MQL is incorrect.
  • 6. Pipeline in Pardot Pardot Campaign Performance Report Gives a quick overview of the Pardot campaign’s performance - Is not customizable, what you see is what you get - Only shows the first touch point campaign performance - If Salesforce campaigns are used you might make a direct assignment to Salesforce, hence Prospect vs. Assigned is incorrect.
  • 8. Pipeline in Salesforce Salesforce Pipeline Health Dashboard Create your own reports and add them to a Dashboard. Report details is accessible through a single click. - Lead Conversion reports with campaign - Campaign report with opportunities - Only 3 objects can be combined, so sometimes you hit limitations –oppty, contact roles, contact, scoring category - Activities are not stored in Salesforce and cannot be reported on; how well does a specific landing page perform?
  • 9. Pipeline in Salesforce Salesforce Pipeline Health Dashboard Create your own reports and add them to a Dashboard. Report details is accessible through a single click. - Lead Conversion reports with campaign - Campaign report with opportunities - Only 3 objects can be combined, so sometimes you hit limitations –oppty, contact roles, contact, scoring category - Activities are not stored in Salesforce and cannot be reported on; how well does a specific landing page perform?
  • 12. Pipeline in Wave Drill down on the fly…