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Spontaneity, planning, and empathy are key to achieving the trust and loyalty of your customers, especially during a global pandemic, along with the customer experience software of piHappiness. Being friendly, humane, and empathetic towards your customers can help in increasing the trustworthiness of your company and assure its existence in the long run. Thus, improving the customer experience in these ways can help both the customer and the company to trust each other and be codependent during a global crisis.

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Trading Desk Terminology DSP – Demand-Side Platform : Es un sistema que permite a los compradores de publicidad digital administrar múltiples cuentas de intercambio de anuncios e intercambio de datos a través de una interfaz. Las ofertas en tiempo real para mostrar anuncios en línea se realizan dentro de los intercambios de anuncios y mediante el uso de un DSP SSP - Supply-Side Platform or Sell-Side Platform: Es una plataforma tecnológica con la única misión de permitir a los editores administrar su inventario de impresiones de anuncios y maximizar los ingresos de los medios digitales. Una plataforma del lado de la oferta en el lado del editor se conecta a un intercambio de anuncios, que a su vez se conecta a una plataforma del lado de la demanda ( DSP) del lado del anunciante. RTB - Real-time bidding: Es una plataforma de publicidad y marketing digital de punta a punta que utiliza la tecnología de algoritmos de aprendizaje más avanzada para ofrecer rendimientos mejorados significativos para clientes, agencias, propietarios de medios y desarrolladores a través de pantallas móviles y en línea Trading Desk: Se puede definir como una plataforma de tecnología publicitaria combinada con habilidades humanas en publicidad y tecnología que constituye un punto de acceso al complejo mercado publicitario digital. PMPs PMP es un término de marketing programático que significa Private Marketplace, que es una subasta de publicidad privada, a diferencia de los Public Marketplaces o Open Market OPEN MARKET (Public MarketPlaces) Es el mercado de oferta y demanda abierta en el que se compra sin ningún compromiso de precio, o volumen

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