Iain, Electrical, Control and Instrumentation Engineer – Future Leaders Pr...bp
Get an insight into some of the career paths of our current Future Leaders Programme members.
Find out more about the programme and how to apply at bp.com/flp
Aalborg "Think Space Conference"... Community-based Alternative EconomyIsrael Sanchez
A general overview about degrowth in the multidimensional crisis, and the Social Reaction in the neighbour of Pumarejo (Sevilla) in the last 15 years. Also how the Social Currency PUMA is working in this context.
Iain, Electrical, Control and Instrumentation Engineer – Future Leaders Pr...bp
Get an insight into some of the career paths of our current Future Leaders Programme members.
Find out more about the programme and how to apply at bp.com/flp
Aalborg "Think Space Conference"... Community-based Alternative EconomyIsrael Sanchez
A general overview about degrowth in the multidimensional crisis, and the Social Reaction in the neighbour of Pumarejo (Sevilla) in the last 15 years. Also how the Social Currency PUMA is working in this context.
How can brands use customer participation, creative content and innovative communications to build campaigns that mobilize people to help solve social and environmental problems?
The Directors of Communications at the British Overseas Aid Group (Oxfam, Save the Children, ActionAid, CAFOD &c) asked for some provocative new thoughts.
The question was: follow the heart or make nice and say the right things and get lots of consultancy work from these guys?
The answer\’s in the title.
(No work followed).
Slides presenting the report of the Gonzale Wise Men Group - Project Europe 2030 - in a short and dense format. The main message being the need for a common political market. Note that this is author's take on the issue and not necessarily a fair summary of the report. Presented at European Forum Alpbach, August 31, 2010
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Storytelling. Elke organisatie zit vol verhalen
Spreker: Nathalie De Neve (Bibliotheek Gent)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Leren van elkaars #fuckups. Live faalverhalen
Sprekers: Kaat Schaubroeck (Kind & Samenleving), Kristel Binnemans ('t pASSt)
How can brands use customer participation, creative content and innovative communications to build campaigns that mobilize people to help solve social and environmental problems?
The Directors of Communications at the British Overseas Aid Group (Oxfam, Save the Children, ActionAid, CAFOD &c) asked for some provocative new thoughts.
The question was: follow the heart or make nice and say the right things and get lots of consultancy work from these guys?
The answer\’s in the title.
(No work followed).
Slides presenting the report of the Gonzale Wise Men Group - Project Europe 2030 - in a short and dense format. The main message being the need for a common political market. Note that this is author's take on the issue and not necessarily a fair summary of the report. Presented at European Forum Alpbach, August 31, 2010
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Storytelling. Elke organisatie zit vol verhalen
Spreker: Nathalie De Neve (Bibliotheek Gent)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Leren van elkaars #fuckups. Live faalverhalen
Sprekers: Kaat Schaubroeck (Kind & Samenleving), Kristel Binnemans ('t pASSt)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Trainworld. Een museum op social media
Sprekers: Kim Masselin en Jeffrey De Meulemeester (NMBS)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Apps voor onze organisatie
Spreker: Kristof D'hanens (Appstublieft, Mediaraven, Publiek Centraal)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Faalverhalen. Hoe communiceer je over je mislukking?
Spreker: Kira Van den Ende (Fuckup Nights Brussels)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Oscare. Het communicatieverhaal van een vzw
Spreker: Koen Maertens (Oscare)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Going the extra mile on social media
Spreker: Dado Van Peteghem (Duval Union Consulting)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Push je website. Maak hem gebruiksvriendelijk en vindbaar
Spreker: Patrick De Sutter (2Mpact, Publiek Centraal)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Procurios. CRM op maat van non-profit
Sprekers: Jos Jelier (Procurios), Pascale Van Durme (Socialware)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: Gents idee? Doe er wat mee!
Spreker: Jelle Monstrey (Crowdfunding Gent)
Publiek16, inspiratiedag van Publiek Centraal op 15 maart 2016 in Gent.
Sessie: #Hackdebib. Apps for Ghent
Spreker: Bart Rosseau (Apps for Ghent, Stad Gent)
Publiek15, inspiratiedag van Publiek Centraal op 24 maart 2015 in Leuven
Sessie: Rijker dan je denkt
Sprekers: Isabel Lowyck en Luc Delrue (M - Museum Leuven)
Publiek15, inspiratiedag van Publiek Centraal op 24 maart 2015 in Leuven
Sessie:
Sprekers: Ann-Sophie Bouckaert (HoGent) en Eef Scheerlinck (Direct Social Communications)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.