The way of business is changed, the way of transaction is changed, they way of delivery is changed, and the way of communication is also changed with the advent of digitalization, amidst these numerous changes, it’s imperative for PR companies to strike a balance between traditional media and new media.

1. Public Relations in Digital Era
The world is running on digital pulse where technology is its nervous system and the digital mode of
delivery in almost every sector is in evitable and the pressing need of the time. Service sector, especially
the companies provide public relations services in big cities like Delhi are also adopting digital mode of
services in their work portfolio and making public relations services more focused and effective.
With the advent of digital media and its augmentation with traditional media, i.e., print media and
electronic media, the scope of PR has increased manifold because of their high communication
outreach. Mobile is penetrating fast and the Internet is almost ubiquitous in the smart age. In such a
dynamic scenario PR agencies cannot ignore the massive impact of digital media on millennial and Gen-
Z.
When digital media entered like a storm in the communication landscape and strengthen its roots
through high Internet penetration, its credibility improved with every passing day, Public Relations
companies in Delhi and other metro cities of India have also realized its importance of new media.
Now, along with organic coverage in print and electronic media, PR companies in India also do their
best to bring coverage on high-traffic news portals and online wires. This paradigm shift has totally
changed today’s PR industry; thus, businesses that want to get maximum ROI from their PR budget must
strive for a balanced online-offline PR.

2. With the increasing competition in the market, successful PR agencies in Delhi and other business hubs
of India are showing more creativity by utilizing hybrid branding techniques, i.e., the a balanced
approach between offline and online media because both have their own advantages and significance.
There are proven facts that these strategies boost the communication rate and other metrics and help
brands to communicate with their target audiences in a more effective way. Besides, the quantity and
frequency of the media coverage also increased phenomenally after the arrival of online media. So, for
any top Best PR Agency for Startups, the priority is fetching coverage in both traditional and digital
media rather than having proclivity to any niche segment.
Top PR agencies of India are known for their efficacy in building strong relations between the companies
and media and this bonding bring them close to customers, which facilitates them to achieve business
growth through customer loyalty and satisfaction, the ultimate task of any company. That’s why, be it a
B2B, B2C, or D2C company, all businesses want impactful presence in both offline and online media.