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Paul Zikopoulos, Vice President - IBM Analytics Customer Success @BigData_paulz
Cloud Tools
for Small
Business
Register for your 30 day free trial of IBM Bluemix at ibm.biz/citytor
© 2012 IBM Corporation2
@BigData_paulz
Paul C. Zikopoulos, is theVP of Technical Sales for !
IBM’s Analytics Platform – Customer Success division and !
additionally leads its WW Competitive Database and Big Data
teams. He’s an award winning writer and speaker who’s been
consulted on the topic of BigData by the popular show “60
Minutes.” Paul has written 19 books and 350+ articles on data. He doesn’t think
NoSQL is something you put on a resume if you don’t have SQL skills and he knows
JSON isn’t a person in his department. In his spare time, he enjoys all sorts of sporting
activities, and apparently hot yoga. Ultimately, Paul is trying to figure out the world
according to Chloë—his daughter, whom he notes didn’t come with a handbook and is
more complex than that topic of BigData, but more fun too. The rest of the bio,
perhaps all of it is……. BLAH BLAH, BLAH BLAH so find him on Twitter!
© 2012 IBM Corporation3
DATA IS THE
NEW BASIS OF
COMPETITIVE
ADVANTAGE
© 2012 IBM Corporation4
substantially outperform
Studies show that organizations competing
on analytics outperform their peers
1.6x Revenue
Growth 2.0x EBITDA
Growth2.5x Stock Price
Appreciation
IBM IBV/MIT Sloan Management Review Study 2011
Copyright Massachusetts Institute of Technology 2011
IQbusiness initiative
BUSINESS IMPERATIVE
5
Combined cost of gridlock in Europe
& US soaring by 2030 to
up
since 2013.
Aggregated
cost
Main causes of gridlock is
urban population growth and
higher standard of livingCenter for Economic and Business Research
=~24% US DEBT
© 2012 IBM Corporation7
7
Social Mobile
Cloud
The Internet of Things
© 2012 IBM Corporation8
85%
than the laptop or desktop
experience
believe the mobile
experience should be
better
© 2012 IBM Corporation9
9
© 2012 IBM Corporation10
ExifTool
Data is Automatic Temporally & Spatially Enriched
© 2012 IBM Corporation11
Data is Wearable…
World Shift: Process-Centric to Insight-Centric
Systems of
Engagement
Systems of
Record
Systems of
Insight
Drive every decision
Fuel every interaction
Power every process
Rain detected
Rubbing sound
Part failure
prediction
14
15
By 2016, 80%
of new IT investments
will directly involve
LOB executives
CMO spending on IT
will exceed
CIO spending
on IT by 2017
66% of Managed Service
Provider buy decisions
made by business
execs by 2016
New buyers have preference
for Cloud and as a Service.
They will bypass IT, because…
it’s all about Agile
Cognitive Charting – Watson Analytics
© 2015 IBM Corporation17
The App Revolution
Apps are everywhere
The quantity and
usefulness of web and
mobile apps has led to an
“app revolution” among
consumers and
businesses alike.
Experience matters
Customers and
employees now expect
a delightful and
seamless experience
across all interactions
with a business.
Cloud makes it possible
Apps today can be stitched
together quickly with pre-built
assets. Cloud makes the API
economy possible.
Fundamentally changing the way we interact with technology.
© 2015 IBM Corporation18
The As-a-Service Economy
TREND:
A new as-a-
service
economy is
emerging
! Business functions delivered as API-centric
services, enabling businesses to co-create
customer value with speed and scale
! Born-on-the-web companies are co-creating
value through APIs at an accelerated pace
and enterprises are starting to explore them
! Agile, scalable, and consumable business
as-a-service will shift the market
© 2015 IBM Corporation19
The single most powerful thing you
can do this year is to enable
your developers with
a fast and flexible PaaS.
Get a project environment
up and running faster
than a Java Update.
Register for your 30 day free trial
of IBM Bluemix at ibm.biz/citytor
© 2015 IBM Corporation20
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
Services
Big Data
Services
Internet of
Things
Services
Watson
Services
DevOps
Services
!  A full range of capabilities
to suit any great idea
!  Choice: runtimes, services,
and tooling up to you
!  Industry Leading
IBM Capabilities
–  Services leveraging the
depth of IBM software
–  Full range of capabilities
!  Completeness
–  Open source platform and services
–  Third party to enable key use cases
!  Analytic Services:
–  dashDB, DataWorks, EHaaS,
–  Watson, Cloudant, DBaaS
–  Spark as a Service (SaaS)
–  +++
Thinkdata"
Works
Service
IBM Bluemix: Create Apps Quickly with Prebuilt Services
© 2015 IBM Corporation21
Guesswork,Overhead,Risk
  No Guesswork
  Smallest Risk
  Guaranteed Uptime
Hardware!
Software!
Admin!
Data!
Roll-Your-Own
Software!
Admin!
Data!
Hosted
Data!
Layer
Database
as a Service
Data!
Warehouse
Data Warehouse
as a Service
  No Tuning
  Truly Agile
  Appliance Simplicity
© 2015 IBM Corporation22
IBM Cloudant scales up to billions of transactions across petabytes of data – daily
Joel DeYoung
Co-Founder & Director of Technology; Hothead Games
“Our code handles hundreds
of millions of transactions
a day. Moving our data to
Cloudant has freed up our
team to focus on what
matters most: making a
great experience for users.
”
Y=0
TRAWMAN: LOCKING
X=1
W(X=1) R(X=?)
TICKET 241
TICKET 242
TICKET 243
TICKET 244
TICKET 241
TICKET 242
TICKET 243
TICKET 244
TICKET 241
TICKET 242
TICKET 243
TICKET 244
THE SIMPLE ANSWER:
SINGLE-SYSTEM IMAGE
TIME
Impose a total order on events in the system
E SIMPLE ANSWER:
GLE-SYSTEM IMAGE
TIME
se a total order on events in the system
THE SIMPLE ANSWER:
SINGLE-SYSTEM IMAGE
THE SIMPLE ANSWER:
SINGLE-SYSTEM IMAGE
THE SIMPLE ANSWER:
SINGLE-SYSTEM IMAGE
THE SIMPLE ANSWER:
SINGLE-SYSTEM IMAGE
6 WEEKS AFTER LAUNCH, HOTHEAD
G R E W F R O M 0 T O
3 5 M D OW N LOA D S
2 M I L L I O N D A I L Y H I T S
6-NODE COUCHDB DATABASE
A T A S TA N D S T I L L
CLOUDANT MIGRATED IN DAYS
5K REQUEST/SEC AT LAUNCH
200 NODES TOTAL
I N T H E I R F I R S T Y E A R
1-10 MILLI-SECOND LATENCY
3 3 x D B G R O W T H
© 2015 IBM Corporation23
http://challengepost.com/discover
24
Hadoop is
ultimately
about
insights
not
infrastructure
Data collection is
Decision making…not
Heart Beats: 1 value/hour (7,799 lost)
Breathing: 1 value/hour (2,099 lost)
Blood Oxygen: 1 value/hour (3,599 lost)
Data
Integration
80%
By most accounts…this is the amount of
development effort the goes into data
integration for a Big Data project.
When all is said and done, this 

is the amount of effort going 

towards data analysis.
20%
BigData
without analytics…(and APIs)
is just a bunch of data
Check out “Using Open Data in the Cloud” - 1:00pm – 2:20pm
Register for your 30 day free trial of IBM Bluemix at ibm.biz/citytor
Stop by the IBM booth: learn about $120K in Cloud start-up services!

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Public pz-taking yourbusinesstothecloud

  • 1. Paul Zikopoulos, Vice President - IBM Analytics Customer Success @BigData_paulz Cloud Tools for Small Business Register for your 30 day free trial of IBM Bluemix at ibm.biz/citytor
  • 2. © 2012 IBM Corporation2 @BigData_paulz Paul C. Zikopoulos, is theVP of Technical Sales for ! IBM’s Analytics Platform – Customer Success division and ! additionally leads its WW Competitive Database and Big Data teams. He’s an award winning writer and speaker who’s been consulted on the topic of BigData by the popular show “60 Minutes.” Paul has written 19 books and 350+ articles on data. He doesn’t think NoSQL is something you put on a resume if you don’t have SQL skills and he knows JSON isn’t a person in his department. In his spare time, he enjoys all sorts of sporting activities, and apparently hot yoga. Ultimately, Paul is trying to figure out the world according to Chloë—his daughter, whom he notes didn’t come with a handbook and is more complex than that topic of BigData, but more fun too. The rest of the bio, perhaps all of it is……. BLAH BLAH, BLAH BLAH so find him on Twitter!
  • 3. © 2012 IBM Corporation3 DATA IS THE NEW BASIS OF COMPETITIVE ADVANTAGE
  • 4. © 2012 IBM Corporation4 substantially outperform Studies show that organizations competing on analytics outperform their peers 1.6x Revenue Growth 2.0x EBITDA Growth2.5x Stock Price Appreciation IBM IBV/MIT Sloan Management Review Study 2011 Copyright Massachusetts Institute of Technology 2011 IQbusiness initiative BUSINESS IMPERATIVE
  • 5. 5
  • 6. Combined cost of gridlock in Europe & US soaring by 2030 to up since 2013. Aggregated cost Main causes of gridlock is urban population growth and higher standard of livingCenter for Economic and Business Research =~24% US DEBT
  • 7. © 2012 IBM Corporation7 7 Social Mobile Cloud The Internet of Things
  • 8. © 2012 IBM Corporation8 85% than the laptop or desktop experience believe the mobile experience should be better
  • 9. © 2012 IBM Corporation9 9
  • 10. © 2012 IBM Corporation10 ExifTool Data is Automatic Temporally & Spatially Enriched
  • 11. © 2012 IBM Corporation11 Data is Wearable…
  • 12. World Shift: Process-Centric to Insight-Centric Systems of Engagement Systems of Record Systems of Insight Drive every decision Fuel every interaction Power every process
  • 13. Rain detected Rubbing sound Part failure prediction
  • 14. 14
  • 15. 15 By 2016, 80% of new IT investments will directly involve LOB executives CMO spending on IT will exceed CIO spending on IT by 2017 66% of Managed Service Provider buy decisions made by business execs by 2016 New buyers have preference for Cloud and as a Service. They will bypass IT, because… it’s all about Agile
  • 16. Cognitive Charting – Watson Analytics
  • 17. © 2015 IBM Corporation17 The App Revolution Apps are everywhere The quantity and usefulness of web and mobile apps has led to an “app revolution” among consumers and businesses alike. Experience matters Customers and employees now expect a delightful and seamless experience across all interactions with a business. Cloud makes it possible Apps today can be stitched together quickly with pre-built assets. Cloud makes the API economy possible. Fundamentally changing the way we interact with technology.
  • 18. © 2015 IBM Corporation18 The As-a-Service Economy TREND: A new as-a- service economy is emerging ! Business functions delivered as API-centric services, enabling businesses to co-create customer value with speed and scale ! Born-on-the-web companies are co-creating value through APIs at an accelerated pace and enterprises are starting to explore them ! Agile, scalable, and consumable business as-a-service will shift the market
  • 19. © 2015 IBM Corporation19 The single most powerful thing you can do this year is to enable your developers with a fast and flexible PaaS. Get a project environment up and running faster than a Java Update. Register for your 30 day free trial of IBM Bluemix at ibm.biz/citytor
  • 20. © 2015 IBM Corporation20 Security Services Web and application services Cloud Integration Services Mobile Services Database Services Big Data Services Internet of Things Services Watson Services DevOps Services !  A full range of capabilities to suit any great idea !  Choice: runtimes, services, and tooling up to you !  Industry Leading IBM Capabilities –  Services leveraging the depth of IBM software –  Full range of capabilities !  Completeness –  Open source platform and services –  Third party to enable key use cases !  Analytic Services: –  dashDB, DataWorks, EHaaS, –  Watson, Cloudant, DBaaS –  Spark as a Service (SaaS) –  +++ Thinkdata" Works Service IBM Bluemix: Create Apps Quickly with Prebuilt Services
  • 21. © 2015 IBM Corporation21 Guesswork,Overhead,Risk   No Guesswork   Smallest Risk   Guaranteed Uptime Hardware! Software! Admin! Data! Roll-Your-Own Software! Admin! Data! Hosted Data! Layer Database as a Service Data! Warehouse Data Warehouse as a Service   No Tuning   Truly Agile   Appliance Simplicity
  • 22. © 2015 IBM Corporation22 IBM Cloudant scales up to billions of transactions across petabytes of data – daily Joel DeYoung Co-Founder & Director of Technology; Hothead Games “Our code handles hundreds of millions of transactions a day. Moving our data to Cloudant has freed up our team to focus on what matters most: making a great experience for users. ” Y=0 TRAWMAN: LOCKING X=1 W(X=1) R(X=?) TICKET 241 TICKET 242 TICKET 243 TICKET 244 TICKET 241 TICKET 242 TICKET 243 TICKET 244 TICKET 241 TICKET 242 TICKET 243 TICKET 244 THE SIMPLE ANSWER: SINGLE-SYSTEM IMAGE TIME Impose a total order on events in the system E SIMPLE ANSWER: GLE-SYSTEM IMAGE TIME se a total order on events in the system THE SIMPLE ANSWER: SINGLE-SYSTEM IMAGE THE SIMPLE ANSWER: SINGLE-SYSTEM IMAGE THE SIMPLE ANSWER: SINGLE-SYSTEM IMAGE THE SIMPLE ANSWER: SINGLE-SYSTEM IMAGE 6 WEEKS AFTER LAUNCH, HOTHEAD G R E W F R O M 0 T O 3 5 M D OW N LOA D S 2 M I L L I O N D A I L Y H I T S 6-NODE COUCHDB DATABASE A T A S TA N D S T I L L CLOUDANT MIGRATED IN DAYS 5K REQUEST/SEC AT LAUNCH 200 NODES TOTAL I N T H E I R F I R S T Y E A R 1-10 MILLI-SECOND LATENCY 3 3 x D B G R O W T H
  • 23. © 2015 IBM Corporation23 http://challengepost.com/discover
  • 25. Data collection is Decision making…not Heart Beats: 1 value/hour (7,799 lost) Breathing: 1 value/hour (2,099 lost) Blood Oxygen: 1 value/hour (3,599 lost)
  • 26. Data Integration 80% By most accounts…this is the amount of development effort the goes into data integration for a Big Data project. When all is said and done, this 
 is the amount of effort going 
 towards data analysis. 20%
  • 28. Check out “Using Open Data in the Cloud” - 1:00pm – 2:20pm Register for your 30 day free trial of IBM Bluemix at ibm.biz/citytor Stop by the IBM booth: learn about $120K in Cloud start-up services!